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Market place of

Name ID No.

Nipa Acharjee 18126

Mustafa Al Maruf 18143

Md. Najmul Hossain 18149

Tafsir Ahmed 18156

Md. Tuhin Hossain 18157

ZannatunTazry 18190

S M Zahid Hasan 18111

Quamrul Islam 18115

Shafiqul Islam 18141

Saidul Islam 18182

Biplob Chandra Das 18185

Sumi Akter 18211

Group Profile

WESTERN EUROPE COUNTRIES

Austria Belgium Denmark Finland France

Germany Ireland Italy Netherlands

Spain Sweden Switzerland United Kingdom

Economic Conditions of Western European Countries

• The unemployment rate of Western Europe is high because of recession occurs in western Europe. For example the unemployment of France in 2003-2014 is 10.4%

• The rate of GDP Growth is high in western European countries. For example the rate of GDP Growth in Austria is 13.2 in 2005-2014 fiscal years.

• The income level is high in Western Europe and so their standard of living is high. For example the per capital GDP in Netherlands is 34,900 Euro.

• Western Europeans have more cars per person than Americans

Economic condition

• Ireland has the highest Real GDP growth of 4.8% amongst the rest of the Western European countries.

• France has the lowest Real GDP of about 0.4% growth.

• United Kingdom has the highest rate of inflation of 1.5%

• Spain has the highest number of unemployment rate of 24.3 %

• Germany has the lowest number of unemployment rate of 5.0 %

GDP Growth Rate

      Countries   

GDP Growth Rate

Reference Previous Highest Lowest

Austria 0.00 Nov/14 -0.30 1.60 -1.80

Belgium 0.20 Nov/14 0.30 15.80 -2.20

Denmark 0.40 Nov/14 0.40 3.89 -2.42

Finland -0.20 Nov/14 0.10 5.00 -6.30

France 0.10 Nov/14 0.30 1.60 -1.70

Germany 0.70 Nov/14 0.10 2.10 -3.70

Ireland 0.20 Nov/14 0.40 5.50 -4.30

Netherlands 0.50 Nov/14 0.20 2.00 -2.20

Portugal 0.50 Nov/14 0.30 3.30 -2.60

Switzerland 0.60 Nov/14 0.70 1.90 -2.20

United Kingdom

0.50 Nov/14 0.70 5.00 -2.70

Nipa Acharjee

ID: 18126

Political environment

• Here are all social democracies to varying degrees (a democracy with a strong safety net by social welfare -- not the same as socialism). Most of them are: 

1. Parliamentary (except France, Romania, and Finland)  2. Unitary (except Germany, Belgium, Switzerland, and Austria) 

Western European governments are generally evenly split between republics (where the head of state is appointed or elected) and constitutional monarchies (where the head of state is selected by hereditary descent). In Eastern Europe, all EU members are republics. 

Political environment

• Republics: Iceland, Ireland, Portugal, France, Germany, Switzerland, Austria, Italy, San Marino, and Malta. 

• Constitutional monarchies: United Kingdom of Great Britain and Northern Ireland, Spain, Andorra, Monaco, the Netherlands, Belgium, Luxembourg, Denmark, Norway, and Sweden.

Business culture

Similarities in Western European business culture

• All six countries have the Euro as their common currency. • They are all within the same time zone (CET: 0).• The political and economic structures are relatively

stable. • The transport infrastructure and public transportation

schedules are well developed and maintained. • The educational systems are also compatible with a high

level of educated work force.

Business culture• When it comes to business etiquette, these countries

tend to favor formal arrangements where documentation and formalities are preferred over personal relationships in business.

• Punctuality in Western European countries tends to be valued.

• The most common social media network used for private purposes is Facebook.

Md. Tuhin Hossain

ID: 18157

Business culture

Differences in Western European business culture• When addressing someone formally in a work setting, location

should be born in mind to avoid offence. In Austria, France, Germany and Luxembourg it is common to use the complete title of a person together with his last name to address him or her. However, in Belgium and the Netherlands this is not the case – rather, the title is not necessary, only the name.

Business culture• Most of the individuals in these countries could speak

English as their business language as well as German. However, in France, an effort to speak French is appreciated since it is considered to be a major part of the national culture.

• Another example of differences can be found in the use of social media networks for business purposes.

While LinkedIn is one of the primary professional social networks in Luxemburg and the Netherlands, Germanys’ most used business network is called Xing and in France it is Viadeo.

Demographic information

• Germany has the highest number of population compared to other western European countries. (Nearly 81,799,600)

•  Netherlands has the highest population density of about 498 people per km²

• Spain has highest number of population increase over last 10 years. (Increase of about 13.00% of the total population)

Sumi Akter

ID: 18211

PESTEL Analysis

P • actions against over-consumption• restrictions by government (prohibition, taxes..)

E •cost reduction•economy crisis

S •health and fitness•demand for flavored beers

T •increase in efficiency•centralization of production and administration

E •acquisition and mergers•lower pollution, green companies

L •restrictions in advertising•Tax burden

5-force Analysis

Threat of entrylow threat

capital intensiveloyal customers

Threat of substitutes  

wine and licker, soft drinks

Power of supplierspackaging suppliers

row materialsenergy suppliers

25

Strengths, Weaknesses & Recommendations

Strengths

• long tradition• clear strategy• centralized production• operating own pubs

Weaknesses

• not flexible• shift from on-trade to off-trade• wide portfolio

Recommendations

• stay innovative• focus on off-trade• don't expand portfolio• focus on marketing, promotion and innovation

Shafiqul IslamID: 18141

Company OverviewName Unilever LTD.

Type Dual-listed 

Industry Consumer goods

Predecessor Lever BrothersMargarine Unie

Founder Antonius Johannes Jurgens William Lever, 1st Viscount

Leverhulme James Darcy Lever Samuel van den BerghGeorg Schicht

Headquarters UnileverN.V. Rotterdam, NetherlandsUnilever House, London, United Kingdom

Market Situation (PEST)

Political• Unilever is subject to the local control of the

imports of goods, employment of expatriates and the pricing set and others.

Political• Unilever do not get involved with sponsoring in

any political parties.

Political• Unilever uses their own tactical strategy and

experience to gain ground in the political environment.

Political• Unilever has developed company strategies to

ensure its profitability drive in sustaining its place. 

Political

Economic

The competition in the EU arena has risen and been strong thus making Unilever having difficulties in country like in France and Netherlands. 

As for the Fast Moving Consumer Goods (FMCG) been asking the producers to reduce prices on their products as consumer would not be buying goods or brands that are priced higher as due to the current situation in the economy tide.

There are many hindrances in the European market as a result from the European Union free trade policies.

Market Situation (PEST)

Social / Cultural

• Improve in their hygiene and providing better nutrition for the people globally

• Unilever helps in creating a confident future for those low self-esteem girls and increasing risk problems such as eating disorder.

• Unilever hires close to a 100 or more nationalities. This is to ensure that there is a diversified working environment for employees and consumer alike.

Technological•Unilever has been improving its business by enhancing its web existence.

•Unilever is also minimizing the cost through the IT efficiencies at a global level.

•Unilever technology collaborated with Unilever R&D in meeting customers’ needs.

S M Zahid Hasan

ID: 18111

 

 SWOT analysis (Strength)

• Great contacts with other major markets.

Quality of the products having its reputation

Enormous organization

SWOT Analysis Weaknesses

• Slow in sales growth as being compared to the other competitors.

• Due to remote areas in European resulting in higher transporting fees.

• Higher cost would therefore limit promotions in the organization.

Opportunities

• Social media offers opportunities to reduce its advertising expenditure.

• Social media sites are increasingly used by companies to update consumers on new products, to offer discounts and special promotions.

SWOT analysis (Threats)

•A large proportion of Unilever’s products are premium brands aimed at consumers with relatively high levels of disposable income.

Broad product portfolio

Increased financial uncertainty might lead households to move away from the brand

Biplob Chandra DasID: 18-185

OVERVIEW

• Company Name: Vodafone Group Plc• Company Type: Telecommunications company• Founded: September 16, 1991,Newbury, United

Kingdom• Market Position : 3rd Ranked in FTSE and

London stock Exchange• Turnover: £92 billion as of November 2010• Founders: Ernest Harrison, Garry Whent• Area Served : Over 65 countries

Vodafone PEST Analysis Political factors

 government intervention through legislation

EU Roaming Regulation

Increasing level of consumer rights

within Europe

Regulatory Framework made by EU

Economic factors 

• The growth of GDP • Level of inflation

rate within markets • Global economic

issues like the global financial crisis of 2007-2010

Social factors• Changing work patterns

• Relying in communication technologies

• Change in lifestyle

• People of different age

Technological factors • Technological Innovation• emergence of alternative

means of communication• Market competitions• Availability of technologies

Vodafone PEST Analysis (cont..)

Md. Saidul Islam ID: 18-182

SWOT Analysis

Strengths

• Diversified geographical

portfolio with strong mobile

telecommunications operations.

• Network infrastructure

• Leading presence in emerging

markets.

• Adaptation to local market

needs

Weakness

• Negative return on assets (ROA)

underperform key competitors

like AT&T, BT Group, Deutsche

• No Network in Rural Areas

• Most of the Business generated

solely on Europe

• Weak US presence

SWOT Analysis

Opportunities• Focus on cost reductions

improving returns.

• Research and development of

new mobile technologies,

increasing 3G and 4G coverage.

• Good Tariff packages was also

applauded by most

commentators.

• Vodafone’s escalating share price

Threats• Highly competitive market.

• Still lags behind major

competitors in the US.

• Extremely high penetration

rates in key market areas.

• Twenty first century

challenges, government

auctioning licenses to third

generation

Md. Najmul Hossain

ID: 18149

Company Overview

Name Rolls Royce Motors

Parent Company BMW

Category Luxury Cars

Sector Automobile

Tagline Trusted to deliver excellence; Like nothing else on earth

USP Premium status with exclusivity worldwide

Competitors 1. Maybach2. Limousine3. Mercedes

Target Group Only the rich & affluent, also Rolls Royce chooses who their customer will be

Market trends affecting Rolls-Royce

• Rolls–Royce was rescued by being nationalized by a Conservative government when the firm reached its nadir in 1971. Margaret Thatcher privatized it in 1987, when Rolls–Royce’s engines were then used by only a handful of airlines. There was a trend that the engine market would be dominated by GE and Pratt & Whitney. After that, the core of the firm's strategy had been to increase the number of its engines powering the world's civil jets.

Market trends affecting Rolls-Royce

• There was a trend that defense spending would be reduced after 1987, which was the edge of the end of cold war. Growth in civil business was doubly important because Rolls-Royce was badly hit by the fall of the Soviet Union—at which time defense accounted for 60% of its revenues (The Economist, 2005).

• Government began to reduce defense spending, thus Rolls–Royce got less orders from the military. Worse for the firm, British Airways, which was Rolls–Royce’s old customer, equipped its new Boeing 777 wide-body planes with GE engines (The Economist, 2005). From then on, Rolls-Royce tried its best to get its engines on the wings of big airlines around the world.

Quamrul Islam

ID:18115

Company OverviewName Mercedes-Benz

Type Division

Industry Manufacturing

Tagline The best or nothing.

Predecessor Benz & Cie. (1883-1926)DMG (1890-1926)

Founder Karl Benz and Gottlieb Daimler

Headquarters Stuttgart, Germany

Products AutomobilesTrucksBusesInternal combustion enginesLuxury vehicles

Services Financial servicesautomobile repair

Mercedes-Benz market share

Mercedes-Benz Cars Sales

Zannatun Tazry

ID: 18190

Overview

Industry Food processing

Founded

Anglo-Swiss Condensed Milk Company (1866)Farine Lactée Henri Nestlé (1867)Nestlé and Anglo-Swiss Condensed Milk Company (1905)

FounderHenri Nestlé, Charles Page, George Page

Headquarters Vaud, Switzerland

Area served Worldwide

ProductsBaby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, ice cream, pet foods (list...)

Revenue CHF 92.16 billion (2013)

Operating income CHF 13.07 billion (2013)

Profit CHF 10.02 billion (2013)

PEST analysis of NESTLE

Mustafa Al Maruf

ID: 18143

Market Share

Nestlé employs approximately 253,000 people in some 511 factories worldwide. Nestlé is not only Switzerland's largest industrial company, but also the world's largest food company, considerably larger of than its nearest rivals Kraft Foods Inc. and Unilever plc. With products like Perrier and Nescafé, it is the market leader worldwide in coffee and mineral water, the largest manufacturer of pet food, and is fast increasing its share of the ice cream market.

Nestlé's Corporate Business Principles

1. Nutrition, Health and Wellness

2. Quality Assurance and product safety

3. Consumer Communication

4. Human rights in our business activities

5. Leadership and personal responsibility

6. Safety and health at work

7. Supplier and customer relations

8. Agriculture and rural development

9. Environmental sustainability

10. Water

Conclusion

• Western Europe is the Group’s largest market for consumer durables and professional products. Western Europe is made up of many countries and language areas, which has resulted in widely varying consumer patterns and the establishment of a large number of appliance manufacturers, brands and retailers. The low degree of consolidation is one reason for overcapacity and price pressure in the industry. Around 65 per cent of sales of Professional Products occur in Western Europe, with strong positioning in restaurants, hospitals and commercial laundries. Despite the weak macroeconomic trend, the market for built-in appliances continues to experience long term growth.