market outside the books: outrageous ideas to entice readers to talk you up
DESCRIPTION
Word-of-mouth sells books, and it only happens when you do something outrageous (chat-worth) to entice readers to talk about it. Here are a number of ideas.TRANSCRIPT
<— No, it’s not me...
Fierce Competition
U.S. 2011 all new titles/editions = 290,000
U.S. 2012 only self-published = 391,000
Traditional
Marketing
Spitting out the same old
marketing:
• News releases
• Brochures
• Articles
• Books
• Direct mail
• Web sites
• Social media
• Networking
Typical (worthwhile)
book marketing
o Postcards/bookmarks
o Readings/book signings
o Book expos
o Online promos (giveaways)
o Social media (Facebook,
blogs, Twitter, Pinterest)
o Share excerpts
o Talk shows
Cluttered Minds
How effective are these tools now?
We see up to 5,000 ad messages a day (Yankelovich market research)
What makes you stand out?
Emotional Marketing
Requires
thinking outside
your service or
product box...
Emotional Connection
For Song of the Ocarina:
• Wrote in Coffee Bean & Tea Leaf
• Heroine’s iPod (music)
• Nerd fun (mythical/extinct
creatures, Fae world, magic)
• Dark Fae = burned-out
rock stars
• Noble Fae names from nature
• New Zealand setting
Ask personal questions
to prompt ideas...
How do you spend your free time?
What do you think is cool?
Do you have a dog, cat or exotic animal?
What offering can
educate and entertain?
Can you incorporate
other skills?
How do you spend
your free time?
MAPP MakersMastering Adventurous Plans & Projects
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Getting Yourself Ready for the PMP Exam
For most of us who haven’t been in an academic world for the last 10,20, or
30 years, preparing for the PMP Exam can be terrifying. Sometimes you just
have to put yourself in a different place and readjust your perspective. We
do that for ourselves through travel; we recently spent some time along the
central coast of California. Here is a picture to give you the idea.
Crashing Waves - Central Coast of California
You don’t have to leave town to get an “attitude adjustment” – you can do it
through music, meditation, hiking, walking or just going someplace new in
town. To help you get started, here are some Study Tips for getting yourself
ready for the PMP Exam.
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January 8th, 2012 by travel | No Comments »
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Your MAPP Makers, Barb Elazari and Mike Bergman,
have two life passions: Project Management and
traveling. These two ideas intersect here in this
collaborative space
where you may explore and hone your Project
Management skills through the metaphor of
travel.
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3/12/14 8:39 PM http://themappmakers.com/category/home
Travel blog metaphor
BEB Associates’ MappMakers blog
(Mastering Adventurous Plans & Projects)
Do you have a dog,
cat, or exotic animal?
E-newsletter mascot
Granite Leadership Strategies’
“Straight Business Talk”e-newsletter
(Maya’s Quick Tip)
What do you
think is cool?
Business theme
Dr. Dickerson’s orthodontist office in
Chandler
(everything Looney Tunes)
What offering can
educate and
entertain?
Games
Marcy Maslov’se-Factor!®
Role-playing Business Ethics Simulator
(board game)
Can you incorporate
other skills?
Pastry Chef
L. H. Nicole(Legendary series author)
decorates cakes with book-cover fondant
Other Questions
What is your hobby?
How are you making a difference?
In what creative way can clients use your service or
product?
Where do you like to hang out?
#1 Customer Plus-Delta
Continuously gather [reader] feedback.
Make it easy for readers to connect with you.
What do readers say they LOVE/VALUE?
How can they contribute?
#2 Napsterize Knowledge
Make it a point to share knowledge freely.
How do you share your story/message?
Share your unique book aspects
#3 Build The Buzz
Expertly build word-of-mouth networks.
What can you do to create buzz?
(i.e. get readers and other groups talking about your
story/message?)
Involve others who have different networks
Share indirect information
Hold events in unusual places
#4 Create Community
Encourage communities of [readers] to meet/share.
In what ways do you bring readers together, to make them feel like an
insider?
Connect through:
Online portals
Events
Interests/hobbies
#5 Bite-Size Chunks
Devise specialized, smaller offerings
to entice [readers] to bite.
What can you offer or give away so readers can sample your
story/message with little risk?
Use, tweak, or expand on existing content
Give something away
#6 Create a Cause
Focus on making the world, or [a life], better.
Align with other causes?
What dream do you sell to readers?
Other Ideas
What outrageous idea can you generate?
Bring your authentic personality to your marketing
Ideas:
Candy tin
Cootie catcher
Create a game
Gift basket raffle
Next step
Brainstorm ways to
connect clients to
what you do and
what you enjoy.
Ideas available!
Ann Videan
anvidean.com