market & competitors analysis - cyberjaya oct 14
DESCRIPTION
ÂTRANSCRIPT
Unique Selling Points
1999
1st Higher Learning Institution officially
opened
PROGRESS TIMELINE
2000 2005 2010 2015
KEY TAKEAWAY
More affordable
housing
More location of
wireless
Clean and green
environment
High quality of
living
COMMERCIAL DEVELOPMENTS
Read more
Officially launched
by Tun Dr. Mohammed, the 4th
Prime Minister of Malaysia
2001 1st Residential Development was officially
completed – D’Melor Apartment by Setia Haruman
2003 1st Elite Government Secondary Boarding School for girls was
opened - Sekolah Seri Puteri (Relocated from Jalan Kolam
Ayer, Kuala Lumpur)
2008 Opening of Majlis
Perbandaran Sepang (Relocated from Salak
Tinggi)
2007 Launching of
Cyberjaya’s Dedicated Transportation System (DTS)
2009 1st Serviced
Apartment completed – The Domain by
Emkay
&
1st landed residential property completed - The Serenity Garden
Homes by Setia Haruman
2010 1st International School opened
– ELC International School
2011
Shell’s 2nd largest Business Process
Outsourcing (BPO) of six
global facility was officially
opened
2020
2013 Announcement of Cyberjaya's PR1MA
housing by Cyberview Sdn. Bhd & Gadang
Holdings Bhd JV
2014 1st big-scale shopping mall officially opened at D’Pulze
Cyberjaya by D’Pulze Ventures
Initiatives to further support the marketability of Symphony Hills
Participation in various property-related awards with support from
project team
“Word-of-mouse” engagement with existing customers and potential
customers via Facebook
UEM Sunrise smart app initiative. Download now at Google Play and
Apps Store
Read more
Property Market
Cyberjaya has 40% undeveloped land of total
7,000 acres”
Opening of D’Pulze Cyberjaya is set to be a new benchmark of commercial offerings in Cyberjaya”
“
“
Cyberjaya, Malaysia’s version of Silicon Valley is committed to have 21% reduced carbon emission by 2020” “
Kanvas by Suntrack Dev (SoHo)
Sawtelle Suites by Country Heights (Duplex Condominium)
Eclipse @Pang’aea by OSK Property (Serviced Apartment)
Lakefront Villa by MCT (O-lot Bungalow)
Sejati Residences by Paramount (Superlink)
4
Setia Eco Glades by SP Setia (Semi-detached)
2 1
Read more
KEY FACTS:
Mozart (Cluster) Schubert (Terrace & Superlink)
Beethoven (Semi-D) Schumann (Townhouse)
Verdi (Condominium)
The Opera Clubhouse
RM1.18 billion of launched GDV
Freehold Strata title
54% of planned 2,247 units of landed and high rise properties have been launched
98 acres of land acreage
Take-up rate (as of Sep’14): Landed – 66%| High-rise – 38%
Built-up area: Landed – from 3,132 sf | High-rise – from 700 sf
Launching price per unit: Landed – from RM1.04 m | High-rise – from RM451,800
SYMPHONY HILLS
Ceria Residences by Setia Haruman
(Superlink)
6
Areca Contempo Homes by
Nadayu Properties (Superlink)
5
8
11 9
Cristal Residence by Villamas (Condominium)
10
KEY RESIDENTIAL OFFERINGS ( Launched from Jan-2013 onwards)
Sales packages
• Free Smart home and CIC Package
• Free Clubhouse membership for 12 months
• Free Maintenance Fees for 12 months
• Free Internet Access for 24 months
1 300 888 555
+603 8312 7800
For sales
enquiries
symphonyhills.com.my
Connected
Intelligent Community
Centralised
linear clubhouse
vs 3
Lakefront Residence by MCT (Serviced Apartment)
Mansion Park by Country Heights
(Superlink)
7
KEY COMPETITORS
“
UNDER CONSTRUCTION/
ON-GOING
Expected completion between
2015 and 2018
CBD Perdana by Emkay
Neocyber by Emkay
Prima Avenue by Prima Properties
Approximately 70% of completed
commercial properties are
occupied”
“ The Street Mall by Setia Haruman
D’Pulze Cyberjaya by D’Pulze Ventures
2 Total no. of
integrated
commercial
developments
5 Shopping
malls/ retail
projects 4 Total no. of
shopoffice
projects
Based on the survey conducted by Cyberview, the
Top 5 priorities that most of respondents would like
to see in Cyberjaya in the next 5 to 10 years are
Read more
All key priorities mentioned have been
progressively addressed by the respective parties. In
the next 5 to 10 years, Cyberjaya will be more vibrant
with the completion of more shopping malls and more
wi-fi hotspots provided by surrounding businesses.
Furthermore, variety of residential developments
including high quality as well as affordable housing will
contribute to the livelihood of Cyberjaya, supported by
cleaner and greener environment due to the
commitment to become a Low Carbon City”
About Cyberjaya
More local shopping
opportunities
“
Issue 2 | Oct 2014
1st MSC-status
company officially launched - NTT MSC
Sdn Bhd
1999
&
2015 - 2020 Expected completion
of another three higher learning institutions
&
To further improve the connectivity, another
two projects are in planning stage -
Putrajaya Sentral’s MRT Station and MEX Ph2
G&G concept
According to Setia Haruman, there will be 1,863 shops and 18
million sq ft of office space completed by 2016”
“
DISCLAIMER: This information is for internal circulation only. UEM Sunrise endeavours to provide accurate information and does not owe any duty to inform any person of subsequent changes or modification hereof. Reproduction or distribution of this material is prohibited unless with the prior consent of UEM Sunrise Berhad. UEM Sunrise Berhad assumes no liability whatsoever or any action taken in reliance on or from the use of the contents herein, or for any direct or indirect damage resulting thereof.
SOURCE: Various websites, various announcements, NAPIC, R&D team R&D Department,
Strategic Marketing Division, UEM Sunrise Berhad,
23A, Mercu UEM Jalan Stesen Sentral 5, Kuala Lumpur Sentral
50470 Kuala Lumpur, Malaysia
t: +603 2727 6048 e: [email protected]
For further info please contact:
By 2016, another 405 units of landed residential and 350 units of high-rise residential expected to be completed. Some of the expected launches in the next five years including Sejati Residences Phase 2 and Areca Contempo Homes Phase 2”
“
Almost 75% of total 3,281 units launched by competitors since Jan’13 to Sep’14 are high-rise residential properties with average take-up rate of
80%, while 70% of almost 900 units landed properties were taken-up within the same period”
Selected competitors within 3km radius from Symphony Hills
1
2
8
9
10
6
3
7
11
4
5
1km
2km
3km
Symphony Hills
The most recent soft-launch in Cyberjaya is
superlink houses by Nadayu Properties, selling from RM648psf which is 60% higher than the average
selling price of previous launches of landed properties between Jan’13 to Sep’14 ”
“
CYBERJAYA is a self-contained intelligent city with world-class IT
infrastructure, low-density urban enterprise, as well as state-of-the-art
commercial, residential, enterprise and institutional developments
Green walkway