PURE system deployment, example of executing strategy & first implementation

Mark Willemse, Senior Pure System Executive, IBM Europe

Mobile has vastly changed how individuals communicate, share and even live

Mobile is now ready to change how we run the enterprise and even how we work

The double revolution of Mobile and Analytics sparks the Individual Enterprise

Five building blocks underpin the Individual Enterprise

The Individual Enterprise begins when you activate your first App

Mobility is becoming a major business priority, with numerous applications across the enterprise

Mobility

Customer Management

Finance Management

Supply Chain

Marketing and Sales

Research & Development

Talent Management

Mobility impacts how organizations conduct business

Borderless

workforce

Instant Expensing

Mobile tracking

Context-driven interactions

Augmented reality Location based

marketingrate mobility solutions as a critical area for investment to get closer to customers

94%

Of CMOs

rank mobility apps as a critical part of their digital marketing plans

Executives plan to invest more in mobility

84%

Of CIOs

Systems of Engagement

Systems of Insight

Systems of Records

Insightful Enterprise

Intelligent organizationsAutomated processes

Empowered individuals

Individual Enterprise

Integrated ecosystemsInsight at the point of engagementContextual actions in the moment

Functional Enterprise

Efficient organizationsStreamlined processes

Focused individuals

Situational Enterprise

Networked organizationsDynamic processes

Responsive individuals

The double revolution of Mobile and Analytics sparks the Individual Enterprise

Tablets, Phones, and Wearable

Desktops and Laptops

Mainframes and Minis

An

alyt

ics

Mobile

4

The five building blocks of the of the Individual Enterprise

Insights

Orchestration

ResiliencyConnectivity

Security

5

Six key cloud attributes can be used to power business model innovation, which we’ve dubbed business enablers:

1. Cost flexibility2. Business scalability3. Market adaptability 4. Masked complexity5. Context-driven variability 6. Ecosystem connectivity.

Optimizers. Use cloud to incrementally enhance their customer value propositions while improving organizational efficiency.

Innovators. Utilize cloud to significantly extend customer value propositions, resulting in new revenue streams, transforming their rolewithin their industry or entering an adjacent market or industry space.

Disruptors. Invent radically different value propositions, generating new customer needs and capturing unique competitive advantage bycreating a new or disrupting an existing industry or market.

Cloud is already in use• Cloud business enablers are already driving

innovation across customer value propositions and company and industry value chains.

• Enterprises are applying cloud to generate additional revenue streams by enhancing, extending and inventing new customer value propositions.

• Cloud is being used to improve, transform and create new organization and industry value chains.

• Tangible shifts in who creates value, as well as how it is created, delivered and captured.

Traditional IT Model – Challenges:• Difficulty tracking resources• Labor intensive install and

configuration• Low resource utilization;

high maintenance costs• Longer application

development cycles, increased defect potential

Benefits:• Reduced hardware and

software costs through consolidation, increased utilization

• Improved data center space efficiency

• Improved continuity, reduced outages

• Improved provisioning through virtual servers and script-based deployment

Additional Benefits:• Self service infrastructure

deployment and on-demand infrastructure provisioning

• Automated resource usage tracking

• Reusable image library to deploy O/S

• Automated scaling capabilities

Additional Benefits:• Automated, policy-driven

(SLA-based) resource management and dynamic scaling capabilities

• Automated health management (isolation and recovery), tracking, and monitoring

• Standardized pattern-driven platform management

• Consistent, on-demand, pattern-driven workload provisioning (application, middleware, database) across dev/test and production

Infr

ast

ruct

ure

Dev

elo

pm

en

tIm

ple

me

nta

tion

Ope

ratio

ns

Infrastructure Mgmt Auto Provisioning

IaaS

20% -25%

25% -30%

Expert Integrated SystemsPureApplication System

30% -35%Virtualization

Life

cycl

e

Business and IT alignment as one of the change drivers

PureApplication System Benefit Areas

Business Operating

Efficiencies

Revenue

IT Cost Reduction

TCOROI

Reduced hardware and software costs through consolidation and optimization

Reduced data center operations and facilities costs through increased density

Reduced administration costs through automated management and monitoring

Reduced problem resolution time and cost through single point of contact

Reduced provisioning costs through pattern-driven on-demand deployment

Reduced application development costs, reduced cost of defects through faster test cycles, more consistent environments

Reduced migration costs through patterns, integrated software

Reduced impact of outages through intelligent health management capability

Caching capability minimizes slow response

Increased business productivity through fewer outages, application defects

Reduced call center costs

Increased revenue through fewer (planned, unplanned) outages and incidents, faster access to application functionality

Pattern Creation

Pattern Deploy

Application Deploy

Application Monitoring

SLA Management

Audit

Security

Backup / Recovery

Infrastructure Monitoring

Networking

Storage

System(s)

Separate PureApplication System setup from Workload Setup

Platform Setup (1 time preparation)• Network Design (Management, storage,

backup, workloads) • Cloud setup (groups, environments, IP, …)• Environments and segregation levels• Integration into the data center• Prepare templates to be applied for the

workload integration• Catalog Management

• Workload setup (every workload)• Role management• Pattern personalization

– Scripts / plug-ins– Fixes

• Environment preparation– IEM– Security– …

• Workload deployment• Workload management and operation

Implementation roadmap, using best practices and proven concepts the workshops deliver 6 tangible building blocks

Installation and set-up of PureApplication System in the client data center•Networking, Interfacing. LDAP•Monitoring, Security, Monitoring•Checkponts and operational readiness controls in the existing Infra / Eco system of customer

Determining and developing workloads to run on PureApplication System•CLOUD group configuration•Design is driving implementation and TCO/ROI•Cloud group design drives ownership, roles / responsibilities and people

Deployments and life cycle management of workloads•Running what for who ?•Which end-users ? How many ? Volumes/data ?•Patterns ! Which ones ?

Managing the PureApplication System: management and monitoring of PureApplication System

16

Determine and describe Organizational aspects of implementation of PURE to successfully ‘adopt and accellerate’ ROI drivers• Advising, guidance in setting up DEV/OPS organizational structure• Advising and constructing roles/responsibilities• Guidance on ‘change & transformation’ cultural drivers• Breaking trough behaviour patterns of people / customers of IBM

IBM Deployment & Consultancy Services team • Strenghtening partnerships internally across IBM worldwide• Excellent customer services to existing customers and fueling/advising for

marketing, Pre-Sales and Sales of IBM• Driving the footprint and strenghtening partnerships with customers according

to IBM values• Building and constructing training, knowledge, expertise and skills

Implementation roadmap, using best practices and proven concepts

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Cloud Group UAT

Cloud Group Production

Cloud Group Shared (TEST/DEV)

Node D – Chassis 2

Node F – Chassis 1

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Node B – Chassis 3

IP Group 3

IP Group 2

VLAN 3

Node E – Chassis 1

VLAN 2

Node C – Chassis 2

Node A – Chassis 3 IP Group 1

Env. profile: COGNOS_PRD

Env. profile: UNICA_PRD

Env. profile: DATASTAGE_PRD

Env. profile: COGNOS_UAT

Env. profile: UNICA_UAT

Env. profile: DATASTAGE_UAT

Env. profile: TST_Shared

Env. profile: DEV_Shared

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VLAN BU 1 IP Group 10

Workshop Output: Cloud Design (example)

The lifetime of systems change, and as a result the types and frequency of administrative actions you perform will change

• For example: WebSphere system administrators will have the option on working on more, smaller cells with shorter lifetimes instead of larger cells for a longer time

• Changes to application can now be localized

You'll need people who are good at abstraction to create standard images and patterns, and develop standard script packages and plugins

• Would need people to create and maintain patterns with the latest release, OS patches, images

Implementation requires new skill sets

Deep versus broad?

Can we embrace integrated solutions?

You're going to need more generalists and fewer specialists• IBM PureApplication System combines all parts of large virtualized system in one simple to use package that can be

handled mostly with generalists • Need specialists to debug and solve problems – improved efficiency with single integrated console

Your organization will become less compartmentalized and more integrated• Complexity inherent in building large IT environments has encouraged the specialization in IT organizations• With IBM PureApplication System and its pre-integrated and optimized patterns of expertise, fewer things can go

wrong – you will need smaller teams working more closely together on things like problem resolution

General principles: Change and impact

SystemAdmin

SystemSecurity

Audit

IntegrationBuilders

First Linesupport

PaaS Deployer

Workload Deployer

DevOpsSolutions

Develop. Testers

BusinessUsers

WorkloadSupport

3th LineSupport

2nd LineSupport

CatalogMgnt

PlatformGovernance

PatternBuilders

WorkloadIntegrators

Platform roles

Domains of improvement & transformation

PEOPLE

PROCESSTECHNOLOGY

TRANSFORMATION

• Zero touch deployment• Continuous delivery• Transparant/effective• Eliminating waste

• New DNA of workforce• Style, skills, competences• Engineers• Transitional leaders

• Technology enforcer of change

• Continuous delivery• Cloud enabled• Low costs/effective

CONTAINERS, CARRIERS and ENABLERS• Cloud group designs• TOM• SERVICE MODEL• END USER COMMUNITIES• BUSINESS VALUE CHAINS

Focus on your application, while Pure Application automates the application lifecycle to accelerate time to market, simplify IT and lower TCO

From: MANUAL

Roll Your Own

To: AUTOMATED

Time to Value, Simplicity & Lower TCO

OS

On-Prem Off-Prem

MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling

MANUAL• Provisioning• Monitoring• Maintenance• SW ScalingAUTOMATED• HW Scaling

PureApplication Service

PureApplication System

AUTOMATED• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling

What’s required…What the business wants… What a pattern automates…

Patterns include:• Application topology• Pre-integrated across components• Pre-configured & tuned• Pre-configured monitoring & security• Pre-installed on an operating system • Lifecycle Management

• Expertise• Repeatability• Simplicity• Agility• Governance• Elasticity• Efficiency

Driving built-in expertise with IBM’s patterns of expertise

Pause