A presentation by

Based on a MarketingProfs

article by Tom Bentley

http://www.marketingprofs.com/articles/2013/11152/mark-twains-10-sentence-course-on-

branding-and-marketing

Illustrated by

Veronica Maria Jarski

“Robert Louis Stevenson and I, sitting in Union Square

and Washington Square a great many years ago, tried

to find a name for the submerged fame, that fame that

permeates the great crowd of people you never see and

never mingle with; people with whom you have no

speech, but who read your books and become admirers

of your work and have an affection for you …

“It is the faithfulness of the friendship, of the

homage of those men, never criticizing, that

began when they were children...and you will

remain in the home of their hearts' affection

forever and ever. And Louis Stevenson and I

decided that of all fame, that was

the best, the very best.”