DAUGAVPILS MARK ROTHKO ART CENTRE

“Silence is so accurate.” Mark Rothko

2015

Mark Rothko is the founder of the abstract expressionism

Daugavpils Mark Rothko Art centre:• Founded in the year 2013• A multifunctional complex of contemporary art, culture and education

SWOT analysisStrengths

Service– Geographically

advantegeous place – Free parking space– movement possibilities

for people with disabilities disorders

– Communication in 6 languages

– The support of the Ministry of Culture, local government and Rothko family

– The variety of expositions– Wide range of servicesMarketing– Information centre– Approachability

Weaknesses− High bills for 2000 − Expensive tickets− Approachability of region− District is in poor

condition− City’s marketing

Opportunities Threats

⁻ Opportunity to organize expositions of M.Rothko works

⁻ Is located in presentable cultural environment

⁻ Attract artists⁻ To organize unique

exhibitions and symposiums

⁻ To educate, make interest in art

⁻ World-wide collobaration

⁻ Decline of financial situation in Latvia

⁻ Chance to loose tourists from Russia

⁻ Demand of society⁻ Development of

others recreational facilities

⁻ Seasonal effect⁻ Competitiveness of

the price⁻ Invariable exhibitions

Export• Expositions– M.Rothko artworks– Variable exhibitions

• Conference Halls, Hotel

Number of visitors in the year 2014 – 116000–25% from abroad

- 25% form Russia- 25% from Germany- etc.

MarketingAdvertisements– On the streets– In Mass Media– In social networks– Facebook - 4251 likes– Twitter – 798 followers

Web-page– In Latvian, Lithuanian, Russian and English– Photos– Basic information, actualities

• Discounts• Contests, symposiums, seminars• Exhibitions organized abroad• Logo

Rivals

Mark Rothko art centre Rīgas birža National Art museum

8€ 6,40€ 3,56€

116 000 22 605 68 458

Alternatives in Daugavpils and Latgales region

• Daugavpils Clay Art Centre• Daugavpils Museum• Museum of Dolls