mark girvan - how to get paid twice as much and three times faster
TRANSCRIPT
INBOUND15
How to Get Paid Twice as Much and Three Times Faster for Your Client Work
Mark GirvanVP Sales and Business Development, FreshBooks
Context settting Images for what is Freshbooks
• What do we do and for whom?
• Core Value Proposition
Why can Freshbooks talk on this subject? Street credibility
• Want images that support:
1) Mike story2) Our clients are creative types3) We process 2Million invoices a month,
worth $18 Billion a year for 5 million + clients
4) We publish e-books on these issues: splash both books
Why are you in this room today?• While we all passionately pursue our various
“crafts” the inescapable facts for all businesses are:
① Earning Money - allows us to continue pursuing our craft and passions
② Getting paid – allows us to manage our business rather than it managing us
The struggle is real• Images or nice Freshbooks fonted words or could
also use a combination of words with statistic– Poor Cash Flow – 25% fail in first 12 months, 50%
gone by firth– Value of one more hour - $500 or 38%– Scaling is getting – 72% working longer– Investment in Financial literacry – 4/10
Time out to dollars in• Images around concepts in notes – was thinking
this is place we could show only product shots in whole presentation
• Time Tracking inputs – our counter, hours counter and project view of hours in product
• Reports view that show client based metrics
Story – Anecdote on time tracking• Use story from TV commericals – Agency
Woman – maybe we have a video right in the presentation
Break your hourly billing obsession• Problematic the way our clients bill
• NOTE TO MYSELF AND LINDSAY – can we pull some more stats or are there any in Mike’s book – feel weak
Freshbooks client who thrive do….• Images for “VALUE not HOURS:
• Image for “Investment no Expenses”
• Could just be nicely formatted words
The struggle is real• Images or nice Freshbooks fonted words – or
could also use a combination of words with statistic– Processing Times– Unpaid receivables– Creative organization not investing in any best
practice
The silver bullet is……• Would be great to have something that
represents lots of small changes that add up over time
Lots of small changes that add up…• Note to amanda: there are 6 things below
here – happy to have images all on one page but if you need 2 I get it
Layout all the changes in one slide as a wrap up – waterfall chart
• Want something that shows how they all layer up to be big
• I would use waterfall chart but you might have a different construct