Top 3 Marketing Predictions for 2015

Marcus SheridanPresident of the Sales Lion

“ 2015 will see the extinction of

sales reps

2015 will see the extinction of sales reps

In 2015 and beyond, B2B companies will realize the old model of sales reps is incredibly inefficient.

The best sales tool today is the content that’s on your website and your digital platforms.

Forward-thinking companies will take collateral from sales reps and transfer it to their websites.

Potential clients will approach companies because of their high-quality, helpful content.

1

“ Forget "B2B" – the best

marketers are P2P,

people-to-people

Forget "B2B" – the best marketers are P2P,

people-to-people

The most successful companies consider themselves P2P, people-to-people.

All companies fall under the same umbrella of marketing rules: great communication, great listening, great teaching, and being helpful.

The bottom line is we’re all human and we all want the same things.

2

“ There is no "secret sauce" in

B2B marketing

There is no "secret sauce" in B2B marketing

Often, B2B companies think that they have a “secret sauce” when in reality all they have is Thousand Island dressing.

Companies are afraid to show their methodologies, because they’re so worried that the competition is going to and steal what they do.

Instead of worrying about the customer they’re more worried about the competition, and it’s a crying shame.

If you really want to embrace a “secret sauce” today, it should be giving it away – being more transparent than anybody else.

3

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