marcus sheridan: how to use content to build your brand, business, and bottom line
TRANSCRIPT
How to Use Content Marketing to Build Your Brand, Your Business, and Your Bottom Line
By Marcus Sheridan,
www
.TheSalesLion.com
@TheSalesLion
#ContentFTW
@TheSalesLion
@TheSalesLion@DigitalSherpas #ContentFTW
This was me…
Who is the exception?• B2B• B2C• Local
• National• Product• Service
They askYou
answer@TheSalesLion@DigitalSherpas
MULCH
The most popular digital marketing model in the world today.
PriceProblems
Comparisons/Vs.The BestReviews
@TheSalesLion@DigitalSherpas #ContentFTW
$1,700,000.00
ROI anyone?
@TheSalesLion@DigitalSherpas #ContentFTW
You don’t want a fiberglass pool!
(problems)
In Google We Trust
The Power of Versus and Comparisons
The Power of “The Best,” Awards, and Reviews
#1 in the world…all because we bothered to answer every…single…question.
@TheSalesLion
30@TheSalesLion
@DigitalSherpas #ContentFTW
We have no idea how much information viewers will consume on our websites until we give it to them. NONE
@TheSalesLion@DigitalSherpas #ContentFTW
Content is the greatest sales tool
in the world. Period.
@TheSalesLion@DigitalSherpas #ContentFTW
www.TheSalesLion.com
Get the book. It’s awesome. It’s free. It will change your life.