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Design Context Publication

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Whats the book about?

The concept behind this publication is to visually illustrate what the difference between a brand,an identity and a logo. I want to show this with examples of inspiration that relate to my practice, and also with interviews from designers.

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Research Activities

Hello,

My name is Will, I'm a third year Graphic Design student in Leeds, UK. I am putting together a book for a project which illustrates the difference between a brand, an identity and a logo. I am trying to use examples of design that have a clever element to it like the Diamond Bookstore logo you did. As part of the book, I wanted to have a small interview from the designer(s) asking them some questions. If you have a spare 10mins to answer as many of these as you can I would appreciate it greatly!

Questions.

When you designed this logo was it a live brief or a project for fun? How many years have you been a designer? Do you work from home or for a company? What would you say your speciality was in design? Whats your main goal when creating a new logo? Whats your favourite logo at the moment, and why? Which country do you currently live in? Whats your favourite colour? In a sentance or less how would you describe: a. Brand b. An Identity c. A Logo

Thank you very much for your time,

Regards,

Will

Sending out emails to all of the designers I can �nd that have designed oneof the examples I am using in the publication. Above is an example of an emailsent.

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Research Activities

This is another example of a email sent out, they are almost the same but I just changethe relevant parts for each designer.

Hello,

My name is Will, I'm a third year Graphic Design student in Leeds, UK. I am putting together a book for a project which illustrates the difference between a brand, an identity and a logo. I am trying to use examples of design that have an interesting element to it like the foiling process you used. As part of the book, I wanted to have a small interview from the designer(s) asking them some questions. If you have a spare 10mins to answer as many of these as you can I would appreciate it greatly!

Questions.

1. When you designed this logo was it a live brief or a project for fun?2. How many years have you been a designer?3. Do you work from home or for a company?4. What would you say your speciality was in design?5. Whats your main goal when creating a new logo?6. Whats your favourite logo at the moment, and why?7. Which country do you currently live in?8. Whats your favourite colour?9. In a sentance or less how would you describe: a. Brand b. An Identity c. A Logo

Thank you very much for your time,

Regards,

Will

DSResearch Activities

Attending milkround and hearing some of the talks about the different companies,and looking at some of the branding was interesting and related to my practice andtherefore this publication.

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Design Context Publication

Research to do

I have got tickets to go to the Cheltenham Design Festival in April, where loads of design agencies from all over give talks and classes. ASHA is one of the maincompanies that I am trying to get an interview with and they are attending the event

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Professional Practice Relation

“An investigation in to branding and corporate identity with a focus on printed media.”

Research Activities

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Professional Practice Relation

Research Activities

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Design Related Processes

Research to do

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Summary of Research

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Summary of Research

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Professional Practice Relation

Summary of Research

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Content Structure

Professional Practice Relation

The structure of the publication will be split in to three separate books. Each of them will have a similar structure,but they will be split in to the three categories. Branding, Identity and Logos.

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BP

Blank Contents Introduction Main Pages 3-4 5-6

7-8 9-10 11-12 Break Page

Break Page

13-14 15-16

17-18 19-20 Conclusion Blank

36 Pages in total

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Design Related Processes

Books

I am having three books in total, all with similar structures, the �rst will contain all my research on branding, the second onidentity and the last will be on logos. Then they will be bound either with a belly band and a wax stamp or another method.

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Summary of Research

Format and Size

Size and format I thought about making it a square and basically sticking to a similar style as the yearbook.So it would be on around 300gsm stock, 210mm x 210mm 36page. At the moment I want to keep it simpleand maybe only use a couple of colours, maybe even black and white but that will develop more as I get moreidea’s for layouts.

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Page Example

Summary of Research

This is an example of what a page might look like with the interview.

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Summary of Research

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Content Structure

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