10 count nov17-2012-presentation6
TRANSCRIPT
Chasm&definingyour funnel101
The World Exchange Plaza
1150-45 O’Connor Street
Ottawa, Ontario, K1P 1A4
Canada
Toll Free: 1 866 964 6931
Facsimile: 1 866 391 5954
Email: [email protected]
Web: www.10Count.ca
Providing enterprise level order fulfilment, real-time
provisioning and life-cycle management with custom
software solutions.
Rob: [email protected] | Matt: [email protected]
Early Adopters:• Whoeveryourfirstsetofcustomersare;MakethemLOVE
you…theyneedtobereferable
• Learnandstartafeedback/developmentloop
• YouCAN’Tbeeverythingtoeveryone,sodon’ttryandboiltheocean
• Yourearlyadoptersmaynotbewhoyouthinktheyare…That’sokay!
The World Exchange Plaza
1150-45 O’Connor Street
Ottawa, Ontario, K1P 1A4
Canada
Toll Free: 1 866 964 6931
Facsimile: 1 866 391 5954
Email: [email protected]
Web: www.10Count.ca
Providing enterprise level order fulfilment, real-time
provisioning and life-cycle management with custom
software solutions.
Rob: [email protected] | Matt: [email protected]
Learn/Develop/Repeat • Inearlymarketsyoucanmakemistakesbutyouneedto
learnquick
• Productshouldbegettingmoreandmorerefined
• LTV/CPAshouldbewatchedclosely
• BEWAREofTimeThieves/andMarketingBS
The World Exchange Plaza
1150-45 O’Connor Street
Ottawa, Ontario, K1P 1A4
Canada
Toll Free: 1 866 964 6931
Facsimile: 1 866 391 5954
Email: [email protected]
Web: www.10Count.ca
Providing enterprise level order fulfilment, real-time
provisioning and life-cycle management with custom
software solutions.
Rob: [email protected] | Matt: [email protected]
Examples:• FFTC: FriendsofOrganizersandParticipantswhoowned/
executivesatbusinesses
• NN:Notundergraduatesassuspected>graduatestudents. Accesscenters,MA/PhD
• Assent:Aerospace
• 10Count:Telecom
The World Exchange Plaza
1150-45 O’Connor Street
Ottawa, Ontario, K1P 1A4
Canada
Toll Free: 1 866 964 6931
Facsimile: 1 866 391 5954
Email: [email protected]
Web: www.10Count.ca
Providing enterprise level order fulfilment, real-time
provisioning and life-cycle management with custom
software solutions.
Rob: [email protected] | Matt: [email protected]
Once you have strong references from your early adopters you can go for the masses segment by segment.
The World Exchange Plaza
1150-45 O’Connor Street
Ottawa, Ontario, K1P 1A4
Canada
Toll Free: 1 866 964 6931
Facsimile: 1 866 391 5954
Email: [email protected]
Web: www.10Count.ca
Providing enterprise level order fulfilment, real-time
provisioning and life-cycle management with custom
software solutions.
Rob: [email protected] | Matt: [email protected]
• You have to win over one segmentbeforeyoutryand“cross”tothenext
• Everybusinessneedstogothroughtheprocess.TechnologyorNot.
• Defining Your Sales Funnel: Assent ComplianceExample