With more than one million weekly readers, no one candeliver your advertising message and generate sales for yourbusiness like the region's largest newspaper, the PittsburghPost-Gazette. The PG reaches more than 600,000 daily read-ers and more than 906,000 Sunday readers, putting your mes-sage into the hands and minds of the largest audience of anymedia outlet in the Pittsburgh area.

The Post-Gazette offers its readers a wide range of specialsections, which gives advertisers the chance to effectively tar-get your message to potential customers. The following is alist of special sections to help you plan your marketing effortsfor 2005.

Visit www.post-gazette.com/mediakit for rates and to learnmore about advertising in the Post-Gazette and on post-gazette.com.

Source: Scarborough 2004, release #1, 12-month average.

JanuaryPublication Date Deadline

Recruitment Super Sunday* January 16 January 13

Travel Florida*† January 23 January 20

The Best of Seen January 26 December 17

FebruaryPublication Date Deadline

Weddings - Sunday zones February 6 January 25

Weddings - daily zones February 9 January 27

NASCAR February 10 January 27

Auto Show Week of Wheels* February 11, 13, 15 February 7and 17

Travel Skiing*† February 13 February 10

Careers* February 15 February 10

Education Planning Guide February 16 February 3

Diversity Job Fair* February 23 February 16

Home & Garden Show February 27 January 20

Travel Cruises*† February 27 February 24

MarchPublication Date Deadline

Travel Brochures* March 6 February 18

Price Buster Coupon Book March 13 February 3

March Madness March 14, 21, 28 March 7, 14, 21and April 5 and 28

Top 50 Business March 22 March 10

Baseball 2005 March 31 March 17

AprilPublication Date Deadline

Golf 2005 April 10 March 29

Spring Home & Garden - daily zones April 13 April 1

Spring Home & Garden - Sunday zones April 17 April 4

Travel Maryland*† April 17 April 14

Travel Pennsylvania*† April 24 April 21

MayPublication Date Deadline

The Great Pittsburgh Auction* May 1 March 21

Summer Times Guide May 11 April 29

Travel Canada*† May 15 May 12

Senior Lifestyles May 17 May 5

Explore Pittsburgh May 22 April 4

Travel Ohio*† May 22 May 19

Memorial Day Weekend of Wheels* May 27-30 May 25

JunePublication Date Deadline

Travel West Virginia*† June 5 June 2

Price Buster Coupon Book June 12 May 4

Mid-Year New Car & Truck Buyers’ Guide* June 22 June 14

JulyPublication Date Deadline

Fourth of July Weekend Auto Package* July 2-4 June 24

Summer Times II July 8 June 27

Bass Masters 2005 July 21 July 11

AugustPublication Date Deadline

Back-to-School Fashion August 7 July 26

High School Football August 24 August 12

Fall Fashion August 28 August 16

Consumer How-To Guide August 28 July 14

Diversity Job Fair* August 30 August 24

SeptemberPublication Date Deadline

Pro/College Football September 2 August 22

Labor Day Weekend of Wheels* September 2-5 August 31

Price Buster Coupon Book September 4 July 28

Fall Arts Preview September 9 August 29

Recruitment Super Sunday* September 11 September 8

Travel Brochures* September 11 August 26

Health Care Careers* September 13 September 8

84 Lumber Classic September 14 September 1

Walking Tour September 18 September 6

Fall Home & Garden - daily zones September 21 September 9

Fall Home & Garden - Sunday zones September 25 September 13

Travel Cruises*† September 25 September 22

OctoberPublication Date Deadline

Bridal Planner & Show October August 12

Post-Gazette Career Fair* October September 28

Travel Pennsylvania*† October 2 September 29

Hockey 2005 October 5 September 23

Travel Florida*† October 9 October 6

New Car & Truck Buyers’ Guide* October 12 October 4

Education Planning Guide October 19 October 7

Travel Hawaii*† October 23 October 20

NovemberPublication Date Deadline

Travel Caribbean*† November 6 November 3

College Basketball November 11 October 31

Price Buster Coupon Book November 13 October 6

Travel Skiing*† November 13 November 10

Travel Mexico*† November 20 November 17

Holiday Gift Ideas November 20 November 3

Thanksgiving Weekend of Wheels* November 24-27 November 22

DecemberPublication Date Deadline

Travel Las Vegas*† December 4 December 1

Holiday Gift Guide December 4 November 17

post-gazette.comSpecial section retail advertisers will also have their print

ad posted in Marketplace on post-gazette.com, the region'smost visited site, which attracts more than 26.8 million pageviews and 2.1 million unique users per month. Also, all clientsrunning 34+ inches in any special section will receive a mini-mum of 100,000 banner impressions on post-gazette.com,with a link to their site, to be used within 30 days. (Thispost-gazette.com package subject to change.)

*These sections exclude the post-gazette.com package above. Please ask about otheronline advertising opportunities.

†Sunday Travel section features

Source: Real Media 24/7, Insight XE, 3-month average, July-Sept.'04

For more information or to reserve your space in one ofthese upcoming special sections, contact your PG accountrepresentative or call 412-263-1587 today.

2 0 0 5 P I T T S B U R G H P O S T - G A Z E T T E S P E C I A L S E C T I O N S A D V E R T I S I N G C A L E N D A R

2 0 0 5 P I T T S B U R G H P O S T - G A Z E T T E S P E C I A L S E C T I O N S B Y C A T E G O R Y

P I T T S B U R G H P O S T - G A Z E T T E

S P E C I A L S E C T I O N S

A D V E R T I S I N G C A L E N D A R

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At HomePublication Date Deadline

Home & Garden Show February 27 January 20Spring Home & Garden - daily zones April 13 April 1Spring Home & Garden - Sunday zones April 17 April 4Fall Home & Garden - daily zones September 21 September 9Fall Home & Garden - Sunday zones September 25 September 13

AutomotivePublication Date Deadline

Auto Show Week of Wheels February 11, 13, 15 February 7and 17

Memorial Day Weekend of Wheels May 27-30 May 25Mid-Year New Car & Truck Buyers’ Guide June 22 June 14Fourth of July Weekend Auto Package July 2-4 June 24Labor Day Weekend of Wheels September 2-5 August 31New Car & Truck Buyers’ Guide October 12 October 4Thanksgiving Weekend of Wheels November 24-27 November 22

Coupon BooksPublication Date Deadline

Price Buster Coupon Book March 13 February 3Price Buster Coupon Book June 12 May 4Price Buster Coupon Book September 4 July 28Price Buster Coupon Book November 13 October 6

EducationPublication Date Deadline

Education Planning Guide February 16 February 3Education Planning Guide October 19 October 7

EntertainmentPublication Date Deadline

The Best of Seen January 26 December 17Summer Times Guide May 11 April 29Summer Times II July 8 June 27Fall Arts Preview September 9 August 29

Holiday ShoppingPublication Date Deadline

Holiday Gift Ideas November 20 November 3Holiday Gift Guide December 4 November 17

Personal LivingPublication Date Deadline

Weddings - Sunday zones February 6 January 25Weddings - daily zones February 9 January 27The Great Pittsburgh Auction May 1 March 21Senior Lifestyles May 17 May 5Explore Pittsburgh May 22 April 4Back-to-School Fashion August 7 July 26Fall Fashion August 28 August 16Consumer How-To Guide August 28 July 14Bridal Planner & Show October August 12

ProfessionalPublication Date Deadline

Recruitment Super Sunday January 16 January 13Careers February 15 February 10Diversity Job Fair February 23 February 16Top 50 Business March 22 March 10Diversity Job Fair August 30 August 24Recruitment Super Sunday September 11 September 8Health Care Careers September 13 September 8Post-Gazette Career Fair October September 28

SportsPublication Date Deadline

NASCAR February 10 January 27March Madness March 14, 21, 28 March 7, 14, 21

and April 5 and 28Baseball 2005 March 31 March 17Golf 2005 April 10 March 29Bass Masters 2005 July 21 July 11High School Football August 24 August 12Pro/College Football September 2 August 2284 Lumber Classic September 14 September 1Hockey 2005 October 5 September 23College Basketball November 11 October 31

TravelPublication Date Deadline

Florida January 23 January 20Skiing February 13 February 10Cruises February 27 February 24Travel Brochures March 6 February 18Maryland April 17 April 14Pennsylvania April 24 April 21Canada May 15 May 12Ohio May 22 May 19West Virginia June 5 June 2Travel Brochures September 11 August 26Walking Tour September 18 September 6Cruises September 25 September 22Pennsylvania October 2 September 29Florida October 9 October 6Hawaii October 23 October 20Caribbean November 6 November 3Skiing November 13 November 10Mexico November 20 November 17Las Vegas December 4 December 1

For more information about advertising in the Post-Gazette,call 412-263-1587, visit www.post-gazette.com/mediakit orcontact your PG account representative today.