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chamber news

PB | Temecula Today | March • april 2012 March • april 2012 | Temecula Today | 1

2 | Temecula Today | March • april 2012

Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. Bank of America, N.A., Member FDIC.

Equal Housing Lender. ©2010 Bank of America Corporation.00-62-0112D 01-2011 AR56J6V4

An exceptional neighborhood deserves exceptional service.When you call Bank of America, you can rest assured that our top priority is providing personal service with clear and straightforward information so you can make well-informed home financing decisions.

We offer a variety of mortgage solutions for qualified buyers. From the beginning, we will work closely with you to make sure the process is as efficient and convenient as possible.

If you are planning to purchase or refinance, you can experience exceptional service right in the neighborhood. Contact one of our mortgage loan officers today.

Greg MartinSenior Mortgage Loan Officer

NMLS ID: 632947951.304.4230

[email protected]

Javier SancarrancoSenior Mortgage Loan Officer

NMLS ID: 632900951.326.2266

[email protected]

Cathy MichenerMortgage Loan Officer

NMLS ID: 680364951.304.4234

[email protected]

Sharon SosaMortgage Loan Specialist

NMLS ID: 632944951.375.7598

[email protected]

Cindi GreenMortgage Loan Specialist

NMLS ID: 632901951.837.8923

[email protected]

March • april 2012 | Temecula Today | 3

26790 Ynez court, Temecula, ca 92591Phone: 951.676.5090 Fax: 951.694.0201email : [email protected]

mission StatementThe mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.

OfficersChairman of the Board — Isaac Lizarraga, Rancho Ford LincolnFirst Vice Chairman — Jeff Kurtz, Promenade TemeculaSecond Vice Chairman — Tony Berardino, Cornerstone E & S Insurance ServicesTreasurer — Jerry Konchar, Pechanga Resort & CasinoSecretary — Janet Scott, Bank of America, Home Loan Division

DirectorsNancy Austin, Grubb & EllisPeter Baker, Loma Linda University Medical Center MurrietaBrian Connors, Southwest Healthcare SystemLeslie Doherty, Leslie Doherty CPA, APCLouEllen Ficke, Commerce Bank of Temecula ValleyKimberly Freize-Uhler, Clear Blue PromotionsJann Gentry, Gentry StudiosKim Kelliher, The Grapeline Wine Country ShuttleShane Lesovsky, Temecula Valley CommunicationsSuzanne Lingold, Cal State University San MarcosCrystal Magon, South Coast Winery Resort & SpaLori Marruffo, Virtual Outsourcing SolutionsPaul Nolta, Small Business Development Resource CenterJeff Powell, Abbott VascularJanese Reyes, Community Little Book, IncKaren Roberts, Kaiser PermanenteRobert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLCMatt Stone, Rancho California Water District

management TeamAlice Sullivan, President CEO Laura Turnbow, Chief Operations OfficerKatie Edmonds, Membership Director Beth Soltysiak, Sales ExecutiveTiffany Clark, Membership Coordinator/VYP DirectorEmily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events CoordinatorJeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Justin Lawler, Creative Director

committeesLEGISLATIVE COUNCILChair — Dennis Frank; Consultant — Gene Wunderlich MEMBERSHIP SERVICESChair — Jim Mclaughlin, Morrison McnabbVYPChristine Chappell, emedia Insiders

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to [email protected].

Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090

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etemecula Auto Dealers .................................... pg. 4new Chamber Board of Directors ............. pg. 82012 Awards Gala ........................................... pg. 11VYP news ......................................................... pg. 13City news ......................................................... pg. 14sWClC ............................................................. pg. 16new Members ................................................ pg. 22Ribbon Cuttings........................................... pg. 24

Chairmans ElitE CIRCle MeMBeRs

Platinum

Silver President’s Circle

Gold

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it’s Finally tiMe to fill thE showroom!

The Great Recession is being looked at from the rear view mirror of more and more Ford and Lincoln customers who

bought their new vehicles locally from Rancho Ford Lincoln in the Temecula Valley Auto Mall. Optimism is once again beginning to fill car showrooms in Temecula, and improved sales month after month are a testament to the hopeful premise that the Great Recession is finally behind us. The owners of Rancho Ford Lincoln are using this hopeful premise in making decisions for 2012. A lot of changes are taking place; Things like carpet, service lounge chairs, bathroom counters, etc. are being replaced to freshen up the place. The showroom is being remodeled into a more open space configuration, with tables and chairs being placed around the new vehicles to present a more relaxed environment for customers to discuss their transportation needs. We’re preparing to fill our showroom with wall to wall customers!

Ford Motor Company has also made changes in the last few years since the 2008 Lehman Brothers bankruptcy. The fact that Ford was the only domestic manufacturer that didn’t go bankrupt and didn’t take a government bail out prompted more consumers than ever to give its products purchase consideration. These new consumers have liked what they’ve seen at Rancho Ford Lincoln, and have discovered

that Ford doesn’t just make great trucks and Mustangs, but also:

• Stylish small cars like the EuropeanFocus and Fiesta that get up to 40 miles per gallon!

• A great “Cool Mom” vehicle called theFlex to replace the boring minivan.

• VehicleswithHybridandPlug-inHybridtechnologies.

• Vehicles with Eco-boost engines thatcombine twin turbos and direct injection to allow a V-6 to generate the same horsepower as a V-8 with 20 % better mileage. This technology is exclusive to the Ford Motor Company.

With all the changes that have occurred in the past few years, there is one constant that hasn’t changed at the dealership, it is the major reason that Rancho Ford Lincoln has been in business for 28 years. It is the understanding that the dealership is a part of the community that it serves. With this understanding, Rancho Ford Lincoln, as well as our fellow dealerships, like to become involved in the local charitable, civic, and community activities that are important to our customers. One of our favorites is participating in the Susan G. Komen Race for the Cure. Another favorite is our Drive One 4UR School fundraiser where we partner with a local high school to give test drives at the dealership to

friends and family members. The school receives money for each test drive, and has an opportunity to earn $6,000.

Do Temecula residents understand that buying local is good for the community? The City of Temecula depends on several sources of income to operate. One of the largest sources comes from sales and use tax. For every car purchased at a Temecula auto dealer, 1 percent of the 7.75 per cent sales tax collected is returned to the city. The city can use this money at its discretion to improve the quality of life for its residents with fire and police protection, parks, roads, etc. The business group contributing the most sales tax revenues to the city are the Temecula auto dealers. The latest Q3 2011 City of Temecula Sales Tax Update shows Temecula auto dealers sales tax revenues to the city increased by 20.3 per cent over 2010! That’s a huge year over year increase! So Temecula residents do seem to understand buying lo cal is good for the community… so it’s time to start filling the showroom with more customers!

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the Man behindthE DEalErship

Mention Terry Gilmore’s name and what one wordcomestomind?Forme,it’s“Giver”.

Terry and Paradise Chevrolet Cadillac support over 300 community events per year. Paradise has

received the Temecula Valley Chamber of Commerce Business of the Year award four times, the Murrieta Chamber of Commerce Business of the Year award two times and the Fallbrook Chamber of Commerce Business of the Year award. Terry is a huge believer in“commitmentvs.convenience”.Hesays,“Manythingsinlifecatchyoureye,butonlyafewcatchyourheart”.BecauseofTerry’scommitment to our community, he has been honored in many ways over the years, including being named into the Temecula Hall of Fame in 1999 and being named Temecula Valley Chamber of Commerce Citizen of the Year three times.

I have worked with Terry for 20 years and had the pleasure of planning the Grand Opening of Paradise…which was actually Paradise Chevrolet Buick GEO at the time (remember that?). Over the years, Terry has set the bar for volunteering, and set it high. He has blazed a trail through the area filled with a positive attitude towards philanthropy and community involvement. Because of his genuine sincerity and continuous giving-heart, he has made a significant difference in the lives of many.

Paradise Chevrolet Cadillac is also one of the few Women Certified dealerships recognized for customer service excellence. Recently, Paradise received the highly esteemed GM Dealer of the Year award. This is an award that only 2% of the Chevrolet, Buick, GMC and Cadillac Dealers achieve and only 50 dealers in the entire United States received the award in 2010. To receive this honor, a Dealer must be a top performer in Sales and Customer Satisfaction. Dealers also must show a commitment to those areas on a long term basis by retaining customers, using only Genuine GM parts, participating in Standards of Excellence and maintaining compliance with the Essential Brand Elements program requirements.

The person that was intregal in getting Terry started with Paradise ishisbusinesspartnerandbestfriend,BobGregory.“IamforevergratefultoBobforbelievinginme,”saysTerry.

Paradise Chevrolet Cadillac is celebrating it’s 20th anniversary this year. In the typical Terry Gilmore fashion, the 20 year celebration

will not only be a celebration for Paradise, but also for the community. Although we cannot quite announce the exciting news yet, stay tunedforawonderfulcommunitycelebration“Paradise-style”!

By Kelly Daniels, Premier Marketing/Valley Events

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bmW of murrietaPeter Sidwell (951) 249-8000 www.BMWofMurrieta.com 26825 Auto Mall Parkway Murrieta, CA 92562 bmW of riversideNicole Martirez(951) 785-4444www.bmwriverside.com 3060 Adams Street Riverside, CA 92504 Dch auto Group TemeculaAl Rubio (951) 699-4444 www.dchtemecula.com 26799 Ynez Road Temecula, CA 92591 Dream car auto SalesKevin Nunn(951)587-4167 www.dreamcarautosales.com

John hine Temecula mazdaBill Brumbaugh (951) 533-2000 www.temeculamazda.com 42050 DLR Drive Temecula, CA 92591 Paradise chevrolet cadillacTerry Gilmore(951) 699-2699 www.paradiseautos.com 27360 Ynez Road Temecula, CA 92589-9036 Quality Nissan Of TemeculaGarrie Aspengren (951) 676-6601www.qualitynissan.com 41895 Motor Car Parkway Temecula, CA 92591 rancho Ford LincolnIsaac Lizarraga(951) 699-1302 www.ranchoford.com 26895 Ynez Road Temecula, CA 92591

Temecula hyundaiJamey Watson (951) 699-6807 www.temeculahyundai.com 27430 Ynez Road Temecula, CA 92591 Toyota of Temecula valleySilvia Provenzano (951) 694-0575 www.toyotas4u.com 26631 Ynez Road Temecula, CA 92591 auTO cLaSSic & hOT rODS motech PerformanceMyda Muckalawww.motech.us (951) 813-3550 26871 Hobie Circle, Suite B9 Murrieta, CA 92562

KennethColson,DCHHondaofTemecula•EricWillis,DCHChrysler/Jeep/DodgeofTemecula• SylivaProvenzano,ToyotaofTemecula•BillBrumbaugh,TemeculaMazda•IsaacLizarraga,RanchoFordLincoln•

JimmyVargas,ParadiseChevroletCadillac•JameyWatson,TemeculaHyundai

chamber news



your 2012tEmECula VallEy ChambEr of CommErCE boarD of DirECtors

The Temecula Valley Chamber of Commerce is pleased to announce the 2012 Board of Directors. Ballots were sent to the Chamber membership in October resulting in the election of two incumbents,

two new directors and four appointees to serve a two and three-year term.

Under the leadership of the 2012 Board of Directors, the TVCC will continue to strive to fulfill its potential as the leading chamber in the 21st century and present nearly 200 quality programs that will contribute to the success of our members and the business community.

OFFicerSChairman of the Board — Isaac Lizarraga, Rancho Ford LincolnFirst Vice Chairman — Jeff Kurtz, Promenade TemeculaSecond Vice Chairman — Tony Berardino, Cornerstone E & S Insurance ServicesTreasurer — Jerry Konchar, Pechanga Resort & CasinoSecretary — Janet Scott, Bank of America, Home Loan Division

DirecTOrSNancy Austin, Grubb & EllisPeter Baker, Loma Linda University Medical Center MurrietaBrian Connors, Southwest Healthcare SystemLeslie Doherty, Leslie Doherty CPA, APC

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LouEllen Ficke, Commerce Bank of Temecula ValleyKimberly Freize-Uhler, Clear Blue PromotionsJann Gentry, Gentry StudiosKim Kelliher, The Grapeline Wine Country ShuttleShane Lesovsky, Temecula Valley CommunicationsSuzanne Lingold, California State University San MarcosCrystal Magon, South Coast Winery Resort & SpaLori Marruffo, Virtual Outsourcing SolutionsPaul Nolta, Small Business Development Resource CenterJeff Powell, Abbott VascularJanese Reyes, Community Little Book, IncKaren Roberts, Kaiser PermanenteRobert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLCMatt Stone, Rancho California Water District

teMecula Valley chaMber oF coMMerce announCEs 2012 boarD of DirECtors

chamber news


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INTEGRITY • EXPERIENCE • RESULTSLouEllen Ficke, Commerce Bank of Temecula ValleyKimberly Freize-Uhler, Clear Blue PromotionsJann Gentry, Gentry StudiosKim Kelliher, The Grapeline Wine Country ShuttleShane Lesovsky, Temecula Valley CommunicationsSuzanne Lingold, California State University San MarcosCrystal Magon, South Coast Winery Resort & SpaLori Marruffo, Virtual Outsourcing SolutionsPaul Nolta, Small Business Development Resource CenterJeff Powell, Abbott VascularJanese Reyes, Community Little Book, IncKaren Roberts, Kaiser PermanenteRobert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLCMatt Stone, Rancho California Water District

state oF the city addressprEsEntED by thE honorablE mayor ChuCk washington

Thursday, April 26, 2012

7:30am – 10:00am

Pechanga Resort & Casino, 45000 Pechanga Parkway

Join us for this annual event in which Temecula Mayor Chuck Washington will expound on the recent accomplishments and future projects within the City.

Tickets: $40 per person or $500 for a corporate table of 10 people. Reservations can be made online at www.temecula.org or by contacting the Chamber at (951) 676-5090.

chamber news

10 | Temecula Today | March • april 2012 March • april 2012 | Temecula Today | 1 1

The Chamber announced the Businesses, Citizen, and Service/Charitable Organization of the Year at the 46th Annual Awards Gala on Saturday, February 18, 2012 at Pechanga Resort & Casino. This incredible

event was sponsored by Community Little Book, Inc. also known as CLB Media, Pechanga Resort & Casino, Abbott Vascular, Kaiser Permanente, Southwest Healthcare System, Promenade Temecula, Domenigoni Barton Properties, The Law Offices of Rosenstein & Hitzeman, AAPLC, and California State University San Marcos. Over 450 people joined the Chamber in congratulating the award recipients.

The Chamber honored the following businesses, individuals, and organizations for their significant contributions to this community. The 2011 Award Winners were:

STerLiNG buSiNeSS OF The Year:

Potamus Press Designs – For over 17 years, Potamus Press has been connecting the Temecula Business Community to the “PowerofPrint.”Fromconcepttofulfillment,PotamusPresshasthe experience and the means to assist their clients in creating and solidifying their business identity. They offer a full range of services, including offset and digital printing, copying, graphic design and bindery. They have a passion for printing and love to make their clients look great.

brONze buSiNeSS OF The Year:

Commerce Bank of Temecula Valley – Commerce Bank of Temecula Valley (CBTV) was chartered in September 2007 to serve the businesses in the Temecula Valley. They are committed to providing exceptional service with financial products in this tough and competitive environment – including messenger service or remote deposit for businesses wishing to maximize efficiency. CBTV are experts at filling needs and executing strategies to provide for growth and sustained profitability. They support our local community and know we can only succeed as our community grows and prospers.

GOLD buSiNeSS OF The Year:

Callaway Vineyard & Winery – Callaway Vineyard & Winery, located in the Temecula Valley wine appellation, is one of the oldest wineries in the region. Located among rolling hills and valleys, Callaway is a working wine estate with 20 acres of producing vineyards at the winemaking facility and an additional 50 acres of producing vineyard overlooking the Temecula Valley. Ely Callaway, a Georgia-native with a background in textiles, came to Temecula in the late 1960’s and found what he believed to be the perfect spot to plant his vines; a 1600 foot plateau, located below the peaks of a foggy mountain range“wherethesunshinesthroughthemist”.In1969,theCallawayvineyards were planted and in 1974, the winery opened it’s doors to the public. Now privately owned, Callaway Vineyard & Winery was purchased by the Lin family of San Diego in late 2005. Callaway Vineyard & Winery wines are only available at the winery and are not available in any retail stores.

PLaTiNum buSiNeSS OF The Year:

McDonald’s – emecula McDonald’s is owned and operated by the Tucker Family, who has been operating McDonald’s for 30 years. In the 1970’s, the family dreamed of opening a McDonald’s in Temecula. In 1986, the first McDonald’s opened in Temecula, and the Tuckers could not purchase it because it had already been promised to another operator. In 1993, the Tuckers sold all their properties to finally purchase their dream Temecula Location. Since then, the Tuckers have built four locations in the Temecula Valley. They pride themselves on running successful restaurants and always giving back to their community.

Service/ chariTabLe OrGaNizaTiON OF The Year:

Susan G. Komen for the Cure, Inland Empire – Susan G. Komen for the Cure® was founded in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Up to 75 percent of funds raised by a Komen Affiliate remains in the community to fund local breast health/breast cancer programs and services for those in need. The remaining net income supports innovative research around the world.

congratulations to the 46th annual awarDs gala winnErs

chamber news

10 | Temecula Today | March • april 2012 March • april 2012 | Temecula Today | 1 1

ciTizeN OF The Year:

Nicole Albrecht – Nicole Albrecht is a General Partner in Financial Accounting Services, a Temecula-based financial accounting firm. Her professional expertise encompasses investment and retirement needs of her company’s tax clients. Nicole currently holds her series 7 and 66 licenses as an Investment Advisor Representative, in addition to being a Certified QuickBooks Pro-AdvisorSM and an Enrolled Agent licensed to practice before the IRS. Nicole prides herself on giving back to her local community and is currently involved in a variety of organizations in a leadership capacity.

vaLLeY YOuNG PrOFeSSiONaL OF The Year:

Adam A. Ruiz – Adam A. Ruiz, president of A R Home Loans Direct, Inc. has played an instrumental role as one of the founding members of Valley Young Professionals and has been active in the organization since 2008. As a young professional and entrepreneur, Adam continually recognizes the potential within VYP and has assisted in building and growing the organization. With his dedication Adam has helped lead this group of young businessmen and women into new and exciting avenues of professionalism by contributing to various civic projects, organizing events, and acting as the past chair for the committee. Adam has been supportive and maintains a high level of commitment to the Valley Young Professionals.

LiFeTime achievemeNT OF The Year aWarD:

Shaun Lumachi – Shaun Lumachi, president of the Chamber Advocacy, acted as the Legislative Consultant to the Southwest California Legislative Council (SWCLC) since 2005. On December 3, 2011 sadly Shaun passed away in an auto accident in Florida while traveling on business. He was the consummate professional and his vast knowledge of the legislative process aided the SWCLC in developing policy platforms and priorities. Shaun Lumachi died too young: but his contributions to countless organizations were extensive and surely will not be forgotten.

ambaSSaDOr OF The Year:

Tom Somers – Tom Somers served on the Membership Committee as the Ambassador Chair for 2011. Over the past year Tom attended many ribbon cutting ceremonies, committee meetings and countless events. Tom has been a great representation of the Chamber always encouraging involvement of member businesses and volunteering wherever needed. With his leadership and dedication Tom is a valuable asset to the ambassador team. photos courtesey oF Jann gentry, gentry studios


chamber news


traVel with the chaMber in 2012

The tradition of excellence isn’t limited to Temecula. The TVCC travel programs offer a unique way to see the world. Join us as we travel to many beautiful places.

Your trip to Spain awaits you in November 6 – 13, 2012!

Begin your journey into a historic land brimming with amazing sights, a warm sunny climate, delicious food, and amazing culture. This trip to Spain offers 7 days at one hotel so you can spend your days relaxing by the pool, visiting local shops, take a stroll on the beach, or enjoy any of the offered tours.

The trip highlights and optional tours: a full day tour of 13th Century Alhambra, visit to the Generalife Gardens a UNESCO World Heritage site, a visit to the village of Mijas near the Mediterranean Sea, take a ferry to exotic Morocco, a tour of historic Seville, shopping in Gibraltar, St. Michael’s Cave, and a tour of the cliff top town Rhonda.

The Sunny Spain & Costa del Sol tour will have you departing on November 6, 2012 and returning on November 13, 2012. The cost of this incredible trip is $2,399 based on double occupancy. There is an optional extension of 3 days in Madrid for an additional $649 per person double occupancy.

Register today for this incredible trip! A $500 deposit is required to reserve your spot. Not included is the Optional Cancellation Waiver/Trip Insurance for $180 per person ($210 pp if including Madrid extension). For detailed trip information or for any questions please contact Brooke Nunn at (951) 676-5090 or [email protected].

Discover Tuscanyn October 4 – 13, 2012

Tuscany awaits you with rolling landscapes, savory wines, delicious food, and stunning architecture. On this special journey you will enjoy walking tours in Italy’s most charming towns, visit magnificent historic monuments, and sample mouth-watering cuisine & wines. Travel with ease knowing

that Collette Vacations has selected the best hotels, restaurants, and tour guides for your trip.

The Discover Tuscany tour will have you departing on October 4, 2012 and returning on October 13, 2012. The cost of this incredible trip is $3,249 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport and Hotel Accommodations. Not included in price: Cancellation waiver and Insurance of $220 per person.

During your vacation you will visit Rome, Assisi, Basilica of St. Francis, Montecatini Terme, Siena, Florence, San Gimignano, Winery Tour, and enjoy a Tuscan Feast. Also included with the trip are 13 meals: 8 Breakfasts and 5 Dinners.

The deadline to register is April 5, 2012. A $250 deposit is required to reserve your spot. For detailed trip information or for any questions please contact Brooke Nunn at (951) 676-5090 or [email protected].


newsstrategy and design

I’ve noticed a common trend lately among companies who supply creative marketing visual(?) products. It kind of worries me. They’re selling empty promises.... As a business owner you can go to countless websites

to build your own logo, website, brochure, business cards or anything else you need to advertise your services or products (you can even do it yourself in 5 minutes on your iPad). They’re filled with options and are all relatively cheap compared to hiring a professional designer. But, they all seem to leave one thing out: strategy. They try to convince you all, you need is tocheckthesetasksoffandyoucan“getitoverwith”withoutany real thought.

“a Plan of action Designed to achieve a Particular Goal”

Strategy is originally a military termmeaning “a plan of actiondesignedtoachieveaparticulargoal.”It’saroadmapshowingyouwhich way to turn when you reach a certain point. What move to make next. So, that begs the question: What is your goal? After all, you can’t make a road map unless you know where you are going.

If your goal is to simply, for example, get a logo designed then your strategy may be to get a shiny piece of clip-art, hire someone who offers a logo like it’s a side of fries with your print order, or offer over 20 struggling designers some spec work (booooo). With this strategy you can get your logo built for less than $200 in most cases. Great. You’ve reached your goal and got exactly what you, asabusinessowner,want:A“cool”lookinggraphic,exactlyhowyou want it to look, to fill that space at the top or your website or brochure... but is that what your business needs?

Why Do You even Need a Logo Designed?

Now, let’s back up... why do you even need a logo designed? Ultimately, a logo is one of several brand elements which give your company an Identity. So, what if your goal was instead to get a recognizable identity in your market? Your strategy would take on a whole different look and the end result would include more than just a logo. You would have to start out by determining who your market is. Then, you’d have to understand where you currently stand in the eyes of that market and—here’s the key—create a plan to get from that current perspective to the perspective you want. That is where your strategy lies and that’s really the purpose of any identity design or marketing project. You are trying to take the many possible perceptions of your company and convert them over to the one you want your target market to have. And it’s more than just making sure people know you’re a plumber or a chiropractor. The perception youwantisthatyou’rethe“friendliestplumber”orthe“gentlestchiropractor.”Todothat,you’llneeda lotmorethan justa20starving students throwing stuff at the wall and seeing what sticks. You need a strategy that will push your limits and will not be defined by incremental projects you commission just to fill your marketing quiver.

By Jason DeArmond, DeArmond Creative and VYP Marketing Chair

Join VYPfor upComing EVEnts! Wednesday, March 712:00-1:30pm – Business Success and Marketing with Bill Wilson at TVCC*Lunch Provided by Wilson Creek Winery

Wednesday, March 146:00-7:30pm – “Net-Working- Out” Event at Trainer Zone Fitness 27525 Enterprise Circle, Temecula

Tuesday, March 276:00-8:00pm – “Onward”, by Howard Schultz, review and group discussion at Barnes and Noble on Winchester.

Wednesday, April 1111:30-1:00pm – Speed Networking at TVCC

Thursday, April 266:00-8:00pm – VYPER at TBD

For more information on VYP events please email [email protected] or check out our NEW website www.temeculavyp.org

traVel with the chaMber in 2012


ciTY news

On average, a person breaths in 20,000 liters of air a day. For those living, working or visiting Temecula- go ahead and breath 20,001 liters a day! The American Lung Association recently released two reports, the

State of Tobacco Control 2012, and California Local Grades which graded cities and counties on their air quality. Temecula was only oneoftwelvecities/countiesinCaliforniatoreceivean“A”inairquality. Temecula was also the only City in Riverside County to receivean“A”.

The Overall Tobacco Control Grade included an evaluation of three areas; smokefree housing, reducing sales of tobacco products, and smokefree outdoor air. The outdoor air included the evaluation of outdoor dining, entryways, public events, and recreational areas. In May 2007, the Temecula City Council adopted an Ordinance that prohibits smoking in and around multi-unit residences along with prohibiting smoking in public places.

A dismal 355 of 538 cities/counties were given an F, while only 12 received an A. Those 12 cities/counties are Albany, Baldwin Park, Calabasas, Compton, Contra Costa County, Glendale, Pasadena, Richmond, Santa Clara County, South Pasadena, Union City and Temecula.

The American Lung Association in California established local tobacco control grades in three categories that itbelieves reflect where local action is needed and where the greatest public health benefit can be derived. Even after 30 years of warnings on packages, tobacco continues to impact our health. In 2010, more than 220,000 new cases of lung cancer were reported, and more than 150,000 Americans died as a direct result of the disease.

The control grades are set high because tobacco remains the number one preventable cause of death in California and because experience shows that local action has been the cornerstone of the tobacco control movement and public health improvement. The three tobacco control policy grades that are assigned to each city and county in California are :(1) Smokefree Outdoor Air (2) Smokefree Housing(3) Reducing Sales of Tobacco Products.

The City of Temecula continues to strive toward excellence and provide its citizens the highest quality of life. Temecula, branded as Southern California Wine Country, has award winning schools, higher educational opportunities, vast array of parks and trails, diverse shopping and dining options, beautiful residential communities AND clean air!

go ahead, take a deep breath! tEmECula air Quality rECEiVEs an “a”!

LeGiSLaTive news



LeGiSLaTive news


Are you familiar with what your Southwest California Legislative Council does on behalf of Valley businesses? The Southwest California Legislative Council is a coalition of the Temecula

Valley, Murrieta, Lake Elsinore and Wildomar Chambers of Commerce. The mission of the SWCLC is to provide a basis for the four chambers to act on local, state and federal government issues to secure a favorable and profitable business climate for the region. That means as a member of the Temecula Valley Chamber of Commerce, you are partnered with other business owners across the region to advocate on behalf of local business interests.

The Chamber feels it is critical to have the business voice of Southwest California heard in Sacramento and the council has been filling that role for the past seven years. As you may have noticed in our last report, our representatives in Sacramento voted 100% with this Council’s recommendations on business issues for the past three years.

Our Strategic Initiatives for 2012 include: Job Creation & Business Retention, Budget & Tax reform and Environmental Reform. Last year the Council took positions opposing 20 separate bills in Sacramento, of which 18 did not pass. Only 2 of these bills we considered ‘business unfriendly’ were passed and signed by the Governor. Similarly we voiced our support for 10 bills we felt could aid the business community. Sadly 9 of those also failed and only 1 passed. It’s tough to get a good business bill through our legislature, which is why effective lobbying against bad bills becomes so important – first do no harm.

This year we have already published positions on 8 bills that would have an impact on our local business climate or community well-being. We supported SB 659 (Padilla), which would have allowed a 45 day extension to allow our city redevelopment agencies to wind down after the December

Supreme Court decision supporting their dissolution. That bill has failed but we continue to support SB 654 (Steinberg) that will allow our cities to continue using RDA funds earmarked for low and moderate income housing needs to be used for that purpose.

We also supported Assemblymember Kevin Jeffries bill AB 157, the Safe, Clean and Reliable drinking water act of 2012, which sought to reduce the scope and cost of the proposed $11 billion water bond scheduled to appear on our November ballot. The bill failed to proceed but even now Democratic leaders are seeking ways to do the same thing Jeffries bill targeted. Had Jeffries been a Democrat, his bill would likely have ended up part of the solution to the problem.

The Council has also taken positions supporting two bills dealing with the California Environmental Quality Act (CEQA). The first, AB 890 (Olsen), would allow cities to address certain public safety roadway improvements without cumbersome environmental review. The second, SB 973 (Vargas) attempts to limit CEQA encroachment into local events of limited duration – like fireworks shows, events at wineries and farmer’s markets. Both bills will have an impact on the ability of local municipalities to define use issues within their own boundaries, as well as the ability of businesses to comply with ever more far-reaching regulations.

Legislative Council meetings are held the 3rd Monday of each month at noon at the Realtor building at 26529 Jefferson Avenue. Meetings often feature lively discussion and debate on the issues before us, including spirited input from our Legislators or their representatives. If you have information about bills that would be beneficial or harmful to your business or industry segment, we encourage you to join us at our meetings. You can also forward information regarding the bill to [email protected] for consideration by the Council.

the swclc enters its sEVEnth yEar of aDVoCaCy


buSiNeSS news

MeDIA sPonsoRs

ceneBusinessS Magazine

H ow do solar panels really work? The panels convert the sun’s energy into electricity by first passing through an inverter which changes the current from DC to AC

enabling it to power electrical items. The electricity then passes through a breaker box to outlets in the home or building. That’s really all there is to it.

The great thing is that excess power from the solar array is then sent to the utility grid, this spins an electric meter backwards and that means a lower electricbill!Thisprocessiscalled“netmetering”.Netmetering permits the customer to get full credit for the retail value of the electricity the system generates.

Net Metering is really pretty simple; the utility company monitors how much energy you consume every month. During daylight hours you send extra power back into the grid, and at night you draw power back from the grid. The utility company then compares how much energy was produced by your solar system vs. how much energy you consumed at the end of themonth.Youwill either “bank” credit thatwill berolled towards the next month, or you will pay the net difference to the utility company.

To learn more about solar power, net metering and how to save your business money, contact SolarMax Technology, Inc at 951-297-2400 or visit www.SolarMaxTech.com

the swclc enters its sEVEnth yEar of aDVoCaCy

saVe your business Money & hElp thE EnVironmEnt


ciTY news

csusM degrees & proFessional trainingnow aVailablE for tEmECula-arEa rEsiDEnts

It won’t be ‘the best kept secret in Temecula’ for long. California State University San Marcos is now offering upper-division courses for undergraduate BS degrees along with graduate degrees, professional development

certificates and personal enrichment courses at its dedicated Temecula campus.

“This is the best of bothworlds forTemecula-area residents,”says Suzanne Lingold, Associate Dean of CSUSM at Temecula. “Studentshaveaccesstostate-of-theartcourseworkandtraininglabs as well as world-class professors right here in downtown Temecula. You can get in to the classes you need as you need them and take advantage of small class sizes. Our cohort or team-based model allows students to take required degree courses sequentially and together, ensuring that everyone stays on track andmeetstheirdegreegoal.”Theplanappearstobeworkingasthe campus has recorded a whopping 97% graduation rate for degree students since its inception.

Launched in 2008, CSUSM at Temecula is currently located at the former Sparkman School on Margarita Road. Degree coursework is offered in nursing, kinesiology and business with many courses specifically designed and scheduled to meet the needs of the working professional. For professionals seeking to refine their skills, certificates are also offered in human resource management, biotech lab, teacher credential prerequisites, digital arts and meeting and event planning. The Osher Lifelong Learning Institute provides a wide-range of personal enrichment courses for adults 50 years and better.

Full-time academic advisors are available during the week for consults with prospective students who wish to learn more about any of the school’s degree or certificate programs. All degrees and certificates earned at the Temecula site are awarded from California State University San Marcos.

“WearecommittedtoprovidingTemecula-arearesidentswiththoughtful, high- quality and innovative education as well as the

hands-on training that will prepare them to be leaders in this regionfortheforeseeablefuture,”saysSarahVillarreal,AssociateDeanofExtendedLearning.“Weareworkinghardtoprepareour graduates so they will make a meaningful difference in their fields and a clear contribution to the successful and sustainable growthofourTemeculaValley.”

For more information on degree or certificate programs, or to learn about the Osher Lifelong Learning Institute, visit www.csusm.edu/temecula.

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buSiNeSS news

easy business-building reMinders For any Merchant

Let’s StartHaving all salespeople read company ads, catalogs, literature, Facebook, Twitter and Blogs before customers come in with questions and inquiries. An uninformed salesperson is bad for business. Also check out everything about the competition.

Staying open longer hours. You want your community to shop locally -- so make it easier for your customers that have a job and are working.

Establishing dress codes for employees and enforcing these dress codes. (Even if there is a uniform -- it should be clean, neat, etc.) Employees are the representatives of the store and should project the image the store wants to convey.

Greeting everyone who walks through the door. Coming up with different greetings -- so customers don’t hear the same greeting over and over when shopping in the store.

Making it comfortable for customers to shop. Adjusting the thermostat because customers may be wearing coats and the staff can wear a sweater. Perhaps a rack for customer’s coats and a place to check packages.

Having employees identify themselves when answering the phone. This adds a professional touch and provides the caller with a person to identify with on the other end of the line.

Cleaning up the cash-wrap area as-you-go and putting everything in its place. Customers are concerned about transaction accuracy and your services, i.e., shipping, if this area is a mess with clutter and food.

Listening, really listening to customers. If you don’t really listen and show customers the wrong merchandise -- they will assume you don’t have what they are looking for and leave.

Stocking and cleaning during hours when the store is not open. Doing these chores when the store is open is inconsiderate to shoppers and doesn’t convey a professional image. Instead have the staff mingle with the customers and help with suggestions.

Having all cash registers open when the store is busy. An extra staff member can mingle with the customers in line — making additional suggestions.

Getting everyone on board. Ensuring that everyone in the organization understands what the winning advantage is and what their role is in supporting it.

Let’s StopTrying to get a head start on store closing times. Vacuuming while the store is still open is rude and should be done after the store closes.

Helping phone inquiries while other customers are in the store waiting to be helped. The customer in the store should take precedence. Having someone besides the cashier answer the phone.

Running out of sale items or advertised specials early on the first day of the promotion. A product should not be advertised unless there is sufficient stock.

Using the store phone for personal calls.


attracting & retainingExCEllEnt EmployEEs

Winning over employees, keeping morale high, and building company loyalty are as important to your business’s success as a healthy balance sheet. Sure, you’ve hired good people, but

how do you keep them happy and productive? A competitive salary is a good place to start, but that’s just one element in an attractive package.

Recent studies show that a key concern of employees is finding the right balance between their life at the workplace and their life at home. In addition, employees are looking toward their employers for help in managing their basic needs, such as adequate health care coverage, life insurance, and putting something aside for the future.

Management must respond to workers’ needs while carefully containing the cost of funding these programs. In recent years, many cutting-edge companies have experimented with creative new personnel ideas. A wide range of programs, from “telecommuting”to“voluntarypayrolldeduction,”havebeendesigned to enhance employee quality of life while boosting company productivity.

Innovative AttendanceFor some businesses, the 9 to 5 grind is a thing of the past. Depending on the nature of the business, it may not be necessary for every employee to work strictly a 9 to 5 schedule. “Flextime”allowsemployeestoselecttheirownstartingtime(within a range of hours, say, 7AM – 9AM), and then leave work eight hours after their starting time. With two working parents asanorm,“telecommuting,”hasbecomeawayforcompaniesto keep valuable employees who otherwise may leave their job. This work-at-home arrangement uses the technology of laptops, fax machines, and e-mail to make working outside the office easier than ever.

Supplement Benefits, Not CostsIn the past decade, “Voluntary Payroll Deduction” (VPD)programs have emerged as a convenient way of supplementing the range of benefits provided to employees. It’s rapidly become one of the most popular ways to buy life insurance, and it’s at home in businesses as diverse as Wall Street law firms and Main Street small businesses. A VPD program can usually be set up using your existing procedures for payroll deduction. A

life insurance agent would then meet individually with each employee to explain the benefits of life insurance and the ease with which it can be purchased. All products purchased through VPD are employee-owned and paid for, with no direct out-of-pocket cost to you except the cost of administration. The VPD offerings can be a smart way to supplement your overall benefits package, without draining your budget.

Why Employees Like VPDMost people agree that adequate life insurance coverage is a necessity; however, many employees rely heavily on their group plan, and don’t purchase it on their own. A VPD program affords employees the opportunity to get the coverage they need in a relatively painless fashion. Because the policy is being offered to many employees, premium rates are generally quite competitive. Since employees own their policy, it’s portable — they can take it with them if they leave the company. If they choose permanent life insurance, along with vital insurance protection, the policy accumulates guaranteed* cash values.

Attracting the Best and the BrightestAs the pool of qualified employees shrinks, employers must go “beyondtheninedots”toattractandretaintalentedpeople.Companies perceived as employers of choice are successful largely due to the superiority of their personnel policies and the range of choices they offer their employees. If a VPD program sounds right for your employees and your firm, you’ll want to choose a top-notch insurance company to serve as the provider.

Note: Employee participation in a payroll deduction insurance program is completely voluntary. Since this program is not intended to be subject to the Employee Retirement Income Security Act of 1974 (ERISA), employers cannot contribute to, or endorse, this program.

*Guarantees are dependent on the claim-paying ability of the issuing company.

This educational third-party article is being provided as a courtesy by Jean Diaz Agent, CA Ins. Lic. #0H40614 New York Life Insurance Company. To learn more about the information or topics discussed, please contact Jean Diaz at 760-798-9433.

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member news


new MeMbersa VEry spECial wElComE

investments, real Estate1nvestments, Inc.Ashley Aguilera26790 Ynez Court, ste. 2Btemecula CA 92591(951) 694-4404www.1nvestments.org

printer sales & service, printer suppliesABD office solutionsMichael Cardenas420 Apollo street, unit DBrea CA 92821(714) 255-0505www.abdofficesolutions.com

Video productionCeVA ProductionsPeter schlemmertemecula CA 92591(951) 719-5088www.cevaproductions.com

beauty salon / hairstylistsCosa Bella salonofelia ervin26780 Ynez Court, ste. Dtemecula CA 92591(951) 676-8444www.cosabellasalononline.com

Consultants - medical, medical - patient relationshipCredential Protectionthomas termini43980 Mahlon Vail Circletemecula CA 92592(951) 442-5623www.credentialprotection.com

landscapingenviromental landscape Maintenance, Inc.Ryan McFadgen27475 Ynez Road, ste. 300temecula CA 92591(951) 216-3650www.theenvironmentalco.com

Catering, restaurantFreebirds World BurritoJorge Fierro40408 Winchester Road #o3temecula CA 92591(951) 719-3146www.freebirds.com

marketing, marketing information servicesheardable, Inc.Jon samsel28545 old town Front street, ste. 206temecula CA 92590(888) 520-0034www.heardable.com

medical, medical - radiologyImaging healthcare specialistsRhonda Gilmore25150 hancock Avenue, ste. 105Murrieta CA 92562(951) 600-4848imaginghealthcarespecialists.com

legal serviceslegal shieldPraveen sharmatemecula CA 92592(951) 526-1153www.praveensharma.buildlastingsuccess.com

house CleaningMaidPro of temecula/Murrieta, CAedward Kennedy27488 enterprise Circle West, suite 2temecula CA 92590(951) 506-6100www.maidpro.com

pressure washing / graffiti removalPacific hydroblasting, Inc.Glen Probasco27475 Ynez Road, ste. 117temecula CA 92591(951) 514-9258www.pacifichydroblasting.com

Event planning & Coordination Plan Ahead events - temecula ValleyJoe Franklin35260 Pauba Roadtemecula CA 92592(951) 231-2183www.planaheadevents.com

health Care servicesPrestige healthcare RegistryJulie Carmean33685 Madera De Playatemecula CA 92592(951) 695-2306prestigehealthcareregistry.com

non profit, retailsalvation Army, theMark Fulton27525 Jefferson Avenuetemecula CA 92590(951) 693-9615www.salvationarmy.orgrestaurantshakey’s Pizza ParlorGail hill26479 Ynez Road, suite Ctemecula CA 92591(951) 719-1145www.shakeys.com

solar Electricity, solar Energy Equipment & systemsConstructionsolarMax technology, Inc.Marvin Jimenez28441 Rancho California Road, ste. 204temecula CA 92590(951) 297-2400www.solarmaxtech.com

solar Electricitysullivan solar Powertara Kelly8949 Kenamar Drive, ste. 101 san Diego CA 92121(858) 271-7758www.sullivansolarpower.com

insurance temecula Valley Insurance AgencyBarni strausbaugh27357 Valley Center RoadValley Center CA 92082(760) 749-2383mytemeculavalleyinsurance.com

real Estate Developers / investorstruax Development, Inc.Bernard truax43500 Ridge Park Drive, ste. 102temecula CA 92590(951) 216-7314www.trauxdevelopment.com

advertising, publishers - magazinesYour Villa Magazinesue earnhart6926 hawarden DriveRiverside CA 92506(951) 970-3800www.yourvillamagazine.com

member news


chaMber calendar March 2012

chaMber calendar april 2012

friday, march 28:00-9:30am - Coffee Connection at tVCC

friday march 99:00-11:00am – Professional Development series; topic– social Media Markteting at tVCC

tuesday, march 1312:00-1:30pm – Business success Forum at tVCC

wednesday, march 148:00-9:00am – Membership Committee Meeting at tVCC9:00-10:00am – Advocacy Meeting at tVCC

monday, march 1912:00pm – southwest California legislative Council at sWR Association of Realtors

tuesday, march 209:00-11:00am – sBDC, “how to start Your small Business” at tVCC

wednesday, march 215:30-7:30pm – Mixer at Paradise Chevrolet Cadillac

wednesday, march 287:30-9:15am – networking Breakfast at BJ’s Restaurant

wednesday, april 49:00-12:00pm – sBDC, “QuickBooks for Beginners” at tVCC

thursday, april 54:00-5:30pm – new Member Reception at tVCC9:00-10:00am – Ambassador training at tVCC

friday, april 68:00-9:30am - Coffee Connection at tVCC

tuesday, april 1012:00-1:30pm – sBDC, “hR overview for office Managers and owners” at tVCC

wednesday, april 118:00-9:00am – Membership Committee Meeting at tVCC9:00-10:00am – Advocacy Meeting at tVCC

friday, april 139:00-11:00am – Professional Development series; topic – leadership, Class 1 of 4 at tVCC

monday, april 16southwest California legislative Council at sWR Association of Realtors

wednesday, april 185:30-7:30pm – Mixer at Murrieta Day spa

wednesday, april 257:30-9:15am – networking Breakfast at BJ’s Restaurant

thursday, april 267:30am – state of the City Address at Pechanga Resort & Casino

friday, april 279:00-11:00am – Professional Development series; topic – leadership, Class 2 of 4 at tVCC


best temecula guide sandra l. Caso27636 Ynez Rd l-7 #213temecula, CA 92591(760) 728-8189

freebirds world burrito Jorge Fierro40408 Winchester Road #o3temecula, CA 92591(951) 719-3146

recorded memories Carlo limatolatemecula, CA 92591(800) 834-2022

medifast weight Control Centers Amy Pittman27450 Ynez Road #316temecula, CA 92592(951) 294-9031

sola salon studios Randy sinnett32467 temecula Parkwaytemecula, CA 92592(951) 235-9223

Davis family insurance Craig & Kathy Davis27645 Jefferson Avenue #113temecula, CA 92591(951) 699-1776

handle itWayne thornhilltemecula, CA 92591(951) 234-2612

the salvation armyMark Fulton27525 Jefferson Ave temecula, CA 92590(951) 693-9615

the fishmonger Cafe Mardelouis hawthorne31045 temecula Parkway, ste. 104temecula, CA 92592(951) 302-1679

Temecula Valleyribbon Cutting CErEmoniEsThe Temecula Valley Chamber of Commerce celebrates each new member with a Ribbon Cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. Contact the Membership Department to learn more call 951-676-5090.

member news


renewing MeMbersthank you

Abbott VascularAll About self storageAmante & Associates Insurance solutions, Inc.Animal Friends of the Valleys-leAFArizona tileAxene health Partners, llCBarrett Business services, Inc.Bella Capelli salon & Boutique - Carole spearsBriar Rose WineryBrighton CollectiblesCbeyondCertified Farmers MarketsChateau at harvestonClear Blue PromotionsCoast Benefit Consultants, Inc.Cosmetology Institute, theCountry Villa Murrieta healthcare Centerthe Creative Bareagle’s Markeastern Municipal Water Districteilek, shirleyembassy suites hotel - temecula Valley Wine Countryexecutive VIP Airport shuttleFirst California BankFish house Vera CruzFish Window Cleaningthe Garrett Group, llCGershon Bachus VintnersGlennie’s office ProductsGlobal health Insurance Marketing, Inc.Golden eagle Properties - Michael CrawfordGreen Acres Ranch, Inc.hampton Inn & suiteshemet hospicehumana Inc.Ideal Print & CopyImage sourceInland Management Group “IMG”Kaiser Permanente

Keck Insurance Agencyla Masters of Fine Jewelrylaw offices of Mark A. hiller & Assoc.lifestreamlifestyle Chiropractic & Wellnesslittlefield Physical therapylorene lynn Mies, APlClos Willowslubrani & Brown, APCMarkham Development Mgmt Group, Inc.McDonald’sMira loma ApartmentsMorrison McnabbMt. san Jacinto CollegeMythos technologynash Dental Careneighborhood healthcareoak Park executive suitesour nicholas FoundationPacific Barcode, Inc.Pacific Fire ProtectionPacific Western BankParadise Chevrolet CadillacPassion 4 Pets, llCPaula l. Wilson, Inc.Payroll Plus, Inc.PCs Building MaintenancePortofino ApartmentsPrimus Golf AcademyProfessional Women’s RoundtablePrudhomme Associates CPA’sRancho land Associates, Inc.Rancho Physical therapy, Inc.Rancho Reprographics, Inc.leila RauschenbachRobinson Printing & Creative MediaRoyale College of Beautysafe Alternatives For everyone, Inc.sagicor Claims Managementsan Diego County Credit unionsawyer Cook Insurance

securitas security services usA, Inc.shafer & MacRae, CPA’sshred and Gosonoma at Mapletonsouthwest California Pageantsspa escapestorage expressstrachota Insurance Agencythe studiostutz, Artiano, shinoff & holtz, APCsummer Breeze Apartmentssunrise Dental / Parul Mehta DDssylvia A. Gisi MD, Inc.temecula Carpets, Inc.temecula Creek Inntemecula Dental Grouptemecula Ridge Apartmentstemecula Roofing Companytemecula Valley Woman’s Clubtoyota of temecula Valleytucalota springs RV Parkunited Way of the Inland ValleysViamedia/Verizon Fios tV AdvertisingVineyard Valet Dry CleaningVoit ManagementWallick & VolkWal-MartWalt Allen ArchitectsWest Coast Flooring CenterWhite Van Real estate services, lPYour Pain Care

wells plumbing, heating & air, inc. Robert Wells30951 sawgrass Courttemecula, CA 92592(951) 591-5060

sullivan solar power tara Kelly8949 Kenamar Drive, ste. 101san Diego, CA 92121(858) 271-7758

solarmax technology, incMarvin Jimenez28441 Rancho California Rd, ste. 204temecula, CA 92590(951) 297-2400


member news


Jeff Stone, Riverside County 3rd District Supervisor invites you to hear about plans and progress made to improve the infrastructure in our valley.

Pechanga Resort & Casino45000 Pechanga Parkway

7:00-7:45am Registration & Business Expo7:45-8:00am Breakfast Served8:00am Program Starts Promptly

Speakers include:Jeff Stone, Riverside County 3rd District SupervisorJamil Dada, Chairman of the National Association of Workforce

emcee:Robert Field, Assistant County Executive Officer/EDA

The 2012 Third District Economic Development Forum is a fundraiser to benefit Riverside County’s Third District chambers of commerce. You can choose which Chamber to support when your purchase you tickets. Please click on Temecula Valley to help raise funds for advocacy and educational programs for your Temecula Valley Chamber.

Thank you.

For general information or registration questions, please contact: Markeshia Babers 951-955-3173

third district econoMic deVelopMent ForuM wEDnEsDay, marCh 21

kids FirsttakE aCtion!

A pril is “National Child Abuse Prevention Month”Child Abuse is prevalent in our valley and rising nationally at an alarming rate. In the Month of April we urge everyone in our community to

take action for children everywhere! The Blue Ribbon is the international sign for child abuse prevention and serves as a constant reminder that all of us have a responsibility to help keep helpless children safe!

Two simple effective ways to participate in the Kids First Campaign:

• Displayasmallno-maintenanceDonationBoxinyourplaceofbusiness throughout the month of April for donations of any amount to support your local community children’s home.

• Make announcements within your social media groups,place blue Ribbons on your homes, tie them to your trees and car antennas, wear them and display them at your work place or places of business.

Founded 29 years ago, Rancho Damacitas is a residential treatment center for battered and abused children and youth located in the Temecula Valley. Rancho Damacitas Children’s Homes have been standing in the gap for children victimized by child abuse and neglect. Rancho Damacitas is a nonprofit 501(c)(3) organization that facilitates physical and emotional healing, recovery, and a new beginning to children and youth ranging in age from six to eighteen.

“When the outcry of an abused child is silenced, the cuts andbruisescryoutloudandclear.”TakeastandagainstChildAbuse.

For more information or to obtain a Donation Box, please contact: Clifford Nunn, Director of Development at Rancho Damacitas Children’s Homes (951) 302-2317x 221 www.4kidsfirst.org

LeGiSLaTive news


26790 Ynez Court • Temecula, CA 92591Change Service Requested

PRESORTED STANDARDU.S. POSTAGE

PAIDTEMECULA, CA 92591

PERMIT NO. 28

march april - temecula today

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