march 27 mobile trends njones

7/30/2019 March 27 Mobile Trends Njones

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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other

authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2011 Gartner, Inc. and/or its affiliates. All rights reserved.

Nick Jones

Mobile Trends and Issues from 2013 to2016

@GARTNER_INC


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Gartner at a Glance

902Analysts

13,000Client

Organizations

290,000Client

Interactions

VerticalCoverage

in NineIndustries

5,500

Benchmarks

10,200Media

Inquiries

World'sLargest

Communityof CIOs

64

Conferences

74% ofGlobal 500

1,700Consulting

Engagements

Clients in85 Countries

72% ofFortune 1000

500Consultants


3/18

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other

authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2012 Gartner, Inc. and/or its affiliates. All rights reserved.

Nick Jones

Mobile Trends and Issues from2013 to 2016


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Mobility Matures

3

Mobilestrategy

Enterprise standards

Solution focus

20152010

CIO

CDO CMO

Multichannelstrategy

Enterprise &ecosystem focus

Integration with otherproducts and services

Innovation focus - new

products, services,relationships

Consumerisation, BYO

Notebooks,smartphones,

tablets

Notebooks, smartphones,

tablets, hybrids, consumerelectronics, smart devices,peripherals.....

CIO

CMO

Nexus strategy


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Smartphones Will Dominate Handsets

4

0

0.5 bn

1 bn

1.5 bn

2 bn

2013 2014 2015 2016

Predictedsma

rtphoneshipments

Android

iOS

Windows

RIM

Other

Smartphones willbe 52% total globalhandset shipments

Smartphones willbe 78% total globalhandset shipments

The rise ofsmartphones


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Mobile PC and tablet shipments

5

0 m

200 m

400 m

600 m

2013 2014 2015 2016

Low end tablets

Premium tablets

Notebooks

Ultramobiles

Predicted mobile PC and tablet shipments 2013 to 2016

Gartner predictions published Q4 2012.

AndroidAndroid

iOSiOS

AndroidAndroid

iOSiOS

WindowsWindows

WindowsWindows

Predicted

tabletplatform

share2013

P

rdictedtablet

p

latformshare

2

016


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Mobile Technology Trends 2013 and 2014

6

Diversity: 27" tablets, 4K tablets, "phablets", transformables

Windows 8 and touch ultrabooks blur tablets & PCs

"Smartphone" and "feature phone" distinctions blur

8 Core asymmetric processors

"Haswell" gives Intel a more competitive chipset

Curved screens & flexible OLED screens emerge slowly

OS evolution continues at a high rate on all platforms

Android will have the widest price and performance range,$40 - $50 smartphones in 2014

User interfaces get more sophisticated

NFC "touch to act" grows, but m-payment struggles


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A Mobile App for Every Thing

7

Increasing integration with

networked consumerelectronics via mobile apps

Synergy between mobilityand the internet of things

Crowd funding anddevelopment drivingproduct innovation, e,g.Kickstarter

Key innovation areasinclude automotive,entertainment electronics,toys, healthcare

Key architecture: Smartdevice + mobile + cloud

The handset becomes thehub of the personal / bodyarea network

Ensemble applications


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Mobility Impacts EveryAspect of Your Business

8

Run

Grow

Transform

Consumer facing, B2C Employee facing, B2E

E.g. new mobiletechnologies, devices andinteractions, context, mobile+ internet of things, M2M, ...

E.g. multichannel integration,mobile commerce, mobilemarketing, ...

Hygiene apps, e.g. m-banking, SMSnotifications, ...

E.g. role specific solutionssuch as SFA, FFA, logistics,

mobile social networking

E.g. wireless office, cellularconnectivity, mobile email,

cloud document sharing

E.g. process re-engineeringusing innovative apps, newownership models such as

BYOD, BYOA


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Mobility is Critical to CIO strategies

When will theenterprise gowith 100%laptop andmobilecomputing

Already thereBy 2016

By 2020

Don't know when

When will theenterprise stop

providingpersonaltechnologydevices

Already there

By 2016

BY 2020

Don't know when

Gartner CIO surveys 2013> 2000 CIOs, 41 countries

Analyticsan

dBI

Mobiletechnolog

ies

Cloudcompu

ting

Collaborationtechnologies

#1 #2 #3 #4

CIO technologypriorities 2013


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Tactics are the New Strategy

DemandWhat must we deliver?

SupplyTools, techniques,

sourcing, skills

Risk ManagementSuppliers, apps, ...

Governance

Multichannel, not just mobile

New architectures and AD tools

Multiplatform applications

Multiple mobile strategies, B2C, B2E

Testing tools and processes New methods and processes

Skills

New sourcing relationships

Agility is essential

New sourcing partners

New app principles, e.g. context

Build innovation into the strategy

New approaches to security

MobileImpact

onITStrategy


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Mobile Security: Many Threats, ManySolutions, Many Compromises

11

MDM - Manage the device

Containerisation - Manage the app

App wrapping

Managed zones

Virtualisation

Thin - Trust nothing

Trusted devices - few options

..........

Selected Technology Approaches What does the user want?

Mix trusted and untrusted apps onthe same device

Minimise disruption to personal apps,behaviour, and use cases

Support a wide range of devices

Don't compromise usability of deviceor applications

Corporate management won't destroypersonal information


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Mobile TestingThe Elephant in the Room

12

Device diversity

Survey users, 100s models& platforms, testing on 20 -

50 is common

Automation challengesTest tools can't exercise

all app or hardwarefeatures

Network issues

Non-deterministicbandwidth & latency,

hard to simulate

Testing after shipment

New OS versions breakexisting apps

Usability testingExpensive for criticalapps, e.g. healthcare,needs focus groups

Bug-fix latency

2 weeks to resubmitto an app store

Peripherals & context

Bluetooth, WiFiconnections, links to cars,

TVs, peripherals ......

New tech risks

E.g. HTML5 testing isimmature


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Mobile AD Tool ProliferationOne Tool is Seldom Enough

13

GoogleNative SDKs

HTML5 Frameworks

All in 1 solutions

Low-cost disruptors

Megavendors

Apple Microsoft

Sencha JQM

AppceleratorXamarin

Antenna Kony

Lightweight tools

Oracle SAP

Catavolt Webalo

IBM

HTML, Hybrid ornative?

Vendor viability?

Cost / licensing?

Strategic or tactical

app? Support?

Ecosystem strength?

Cloud services?

Vertical capability?

Skills & sourcing?

IDE & tooling?

Integration?

.......


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Recommended Gartner Research

Prepare to Deal With HTML5 Security RisksJohn Girard, John Pescatore (G00232654)

Selecting a Mobile App Development Vendor

Ken Parmelee (G00246304)

Fit Mobility Into a Multichannel and Multiplatform StrategyNick Jones (G00239468)

Working With Apple Requires a Different Approach to

Vendor Management

Ken Dulaney, Michael A. Silver, Mary Mesaglio (G00239133) A Guide to Mobile Testing Tools and Services

Nick Jones (G00230814)


16/18

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Development & Integration Summit

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June 5 6, London, U.K.

Catalyst Conference

July 29 August 1, San Diego, CA

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April 29 May 1, San Diego, CA

September 16 17, London, U.K.

Visit gartner.com/events

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Professionals

Experience live analyst expertise plus much more at a Gartner event


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