maral kalajian keynote talk at the influencer convention at sweden
TRANSCRIPT
The Butterfly 🦋 Effect
@maralkalajian#TICSE
Nice to Tweet you #SUP46#STHLMTECH
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Hi, I am Maral!
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It’s so cool to be in a room with people who love taking #selfies
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I have more snaps in my bag than slides in my MAC
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I consider Steve Jobs the love of my life
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In my world, the startup world, nothing is perfect… & that’s why we exist to fix it!
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I tweeted my way into my career…
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Now, I’m Maral from Watty
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Watty is probably the most exciting thing I have done in my career!
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Twitter and I have a stronger love story than Romeo and Juliette, it lasted 3.5 years not just a week
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What do I really do on Twitter?
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Sometimes, I flirt Sometimes, I spam
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Never underestimate the power of ONE tweet
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What is the secret sauce for online success?
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I can tell you what worked for me…
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What do you want to be known for?
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We behave differently on different social media platforms
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Be consistent & relevant
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Be unpredictable & do the unexpected
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Piss people off #HatersGonnaHate
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Don’t tweet for the sake of tweeting
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Co-branding with your engagements
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The offline world is a key contributor to your digital identity!
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My curls helped me create my identity.
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So did my late husband Steve Jobs :)
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Showing Vulnerability brings credibility
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When I tweet, Shit happens #fact
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With power, comes responsibility…
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I feel I am constantly watched
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People sleep on my Twitter account
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I have digital stress
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Digital detox (recommended from time to time)
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Fuck the rules, do what works for you
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No-one is you and that’s your power
@maralkalajian#TICSE