MARKETING APPLICATIONS & PRACTICES

MARK CLASSESMARK CLASSES … A Remarkable Choice

Presented to:Prof. Yasmin SingaporewalaProf. Yasmin Singaporewala

Presented by:PRANALI BANGAL 64SWAGAT BARE 65MANEESHA PATEL 96NAMITA RAINA 106RAJU PATEL 114

FIRM PROFILE:FIRM PROFILE:

Name: MARK CLASSES

Place: Arthur Road, Mumbai

Company Business:

o It is basically a coaching classes.

o Provides education from S.S.C. to M.Com

o Provides Computer courses like Tally, DTP, Web Designing etc.

o Partnership Firm (3 Partners)

o Have authorization of 4 Open Universities

MISSION & VISION

MARKETING…MARKETING…

(A) SEGMENTATION: Geographic (Local) Demographic (Age, Gender, Income, Occupation)

(B) TARGET: Students (15-25 age group) Working Professionals

(C) POSITIONING: As a remarkable choice

Continue…Continue…

Product : Offer Coaching

Price : Penetration… (Rs. 7,000-25,000/-)

Various other Pricing strategies: Bundled pricing strategy Discounted pricing strategy

Place : Arthur Road

Promotion :

Pamphlet Distribution

Advertisement in Newspapers

Banner Ads at Bus stops & railway stations

Promotion in various college events`

FINANCE:FINANCE:

Estimated volume of Funds: Rs. 1.20 Cr.

Sources of Funds: Admissions Returns on Investments

What is done with profit? Equal distribution among partners Investments in various schemes for future returns

Human Resource Management:Human Resource Management:

a.Total staff : 52 staffs (including teachers, admin, and peons).

b. Age group : between (20 to 40 years)

c. Skilled/ semi skilled staffs :Skilled personnel for teaching, admin & paper

checkingSemi skilled for supervision & as peons.

d. Salary structure: Basic Salary + T.A. (ranges between 5000 to 30,000 p.m.)

Continue…e. Recruitment.

f. Education qualifications.

g. Job Design & Job Specification:A) Job Design:i) For teachers:

2 hours lectures twice in a week. Salary depends upon the no. of lectures takes

ii) For other staffs: 9 hours duty. Convincing admissions Keeping daily records of students etc.

B) Job Specification:

C) LEGAL REQUIREMENTS:

Continue…Continue…

h. Shifts: 2 shifts

i. Internal communication:Both up/down and side-to-side within an

organization is done as follows: One-on-one meetings Staff/team meetings Emails Open Door policy

j. Motivational measures taken:incentives, bonus, extra pay on overtime etc.

k. Training:- On the job training is provided.

Problem faced by firm:Problem faced by firm:The main problem which is being faced by the

firm is low admissions for FY/SY/TYB.Com.

Reasons:We found that the main reason behind this problem is availability of various other degree courses such as BAF, BMS, BBI, BMM etc.Also in that particular area there is stiff competition in the same industry.

Recommendations:The firm should expand its business and should start with the above degree courses.The advertisement is not done time to time so it should be checked.

THANK THANK YOUYOU