YOUR GUIDE TO THE LAND OF CONTENTBrought to you by Sonja Jefferson & Sharon Tanton of VALUABLE CONTENT © Valuable Content Ltd 2015 Illustration & Design © Lizzie Everard

WHERE ARE YOU ON YOUR CONTENT MARKETING JOURNEY?

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WISDOM WAY

YOUR CONTENT MARKETING JOURNEY IN

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The Vale of GOOD INTENTIONS

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PEAKTOO QUICK TOO SOON

High Altitude Basecamp

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ISDOM WAY

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Welcome to the Land of Content and join the travellers heading for content marketing nirvana - where all the customers you really want come to you.

Here’s your guide to the highs and lows of the content marketing journey.

Alight Here

The Vale of GOOD INTENTIONSThe Vale of Good Intentions You start with all the enthusiasm of the convert – you’re going to share great content, make friends and influence people.

QUICKWINS

the

PORT of S H I N Y SCHEDULEDTWEETS!

F A C T O R YFARMEDCONTENT!!

KEYWORD

STUFFING

HERE

The Port of Quick Wins You get distracted by shiny things that promise the world but don’t deliver.

From SEO keyword stuffing to factory- farmed content, there are lots of ways you can get distracted from the valuable path.

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Foggy Bottom You realise you don’t know what to say with your content. What content do your customers want? What content will help your business? You just can’t see the way forward, and run out of ideas.

Get your strategy straight. Make your next destination.POW•WOW PLAIN

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I L L - P R E P A R E D

Marshes of the Ill Prepared Your website’s not up to the job, or your blog looks rubbish. Your content may be great but nothing’s connecting like it should.

Hook up with the technical wizards at .POW•WOW PLAIN

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Shit Creek Quickest way here is spending all your cash in the Port of Quick Wins, but spend too long on Foggy Bottom or the Marshes of the Ill Prepared— or circling endlessly between them on the Roundabout of Despair —and you’ll end up here too.

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G YFrom here, scramble your way out and start again at the .

Set coordinates for , and head out again along or to .

The Vale of GOOD INTENTIONS

BOUNTIFUL BAYGRAFTER’S GORGE POW•WOW PLAIN

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The hard road – Grafters Gorge Going it alone is one route to content nirvana. Try, test, adapt, try, and keep going.

Write your way to clarity and eventual success.

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WISDOM WAY

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POW•WOW PLAIN

A straighter path – Wisdom Way Doing some hard thinking and getting your content strategy straight will make the path easier. You’ll know what to say, and be able to say it more easily.

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WISDOM WAY

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POW•WOW PLAIN

Pow Wow Plain – the place you go for some content marketing wisdom. Take time out with some expert help. Want to know what your customers want? Want to know which content will best hit your sweet spot?

Get your content strategy and plan straight on Pow Wow Plain, then head out again on Wisdom Way.

PEAKTOO QUICK TOO SOON

High Altitude Basecamp

Too Quick Too Soon Peak You may have things clear, but PACE YOURSELF. Launch at warp speed and you won’t keep it up. 20 blogs a month, new video channel, weekly podcasts – if you set yourself impossible targets you can end up stranded here.

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Lonely Crag Often the place where you’ll find the freelancer, steadfastly turning out content and sharing it alone. Can be effective, but it’s hard and lonely work. Businesses who leave one person to handle content marketing alone end up here too.

A retreat at can recharge your spirits, and help you find ways to share the load.

POW•WOW PLAIN

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Bountiful Bay You’ve made it to valuable content marketing nirvana! Your content is just right, and your dream customers are drawn to you.

The system works perfectly. Your community does your marketing for you, all you need to keep doing is carry on creating the content people love.

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WISDOM WAY

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POW•WOW PLAIN

And back to Pow Wow Plain again Business doesn’t stand still. If your market and model changes (and it probably will – as ours has recently), you’ll need to make a trip back here to reset your content marketing coordinates.

The thinking and the hard work is fun, but it doesn’t stop!

WORK HARD, HAVE FUN ANDLOVE THE RIDE IT’S WORTH IT. !

EVERY ADVENTURER NEEDS A GOOD GUIDE

The totally updated, second edition of our book is published July 3rd 2015. Download a sample chapter and pre-order via Amazon.

valuablecontent.co.uk

“Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.” Chris Brogan

Brought to you by Sonja Jefferson & Sharon Tanton of VALUABLE CONTENT

info@valuablecontent.co.uk

Valuable Content Ltd Illustration & Design © Lizzie Everard 2015