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Brandon Thomas Mann

Social Media Portfolio

Brandon Thomas Mann

Hello...Things to know

Enjoy

My name is Brandon Thomas Mann and

working with Willow Springs International

Raceway was my last job.

This is a portfolio of some of the work

I did During my time spent working as their

social media manager. Before you begin, there

are some "things to know" that will prep

you for what you are about to see.

Thank you for taking the time to go over

my work. As I love reminiscing about the

times in this book, I'd be honored if someone

else got to experience them as well so feel

free to leave on a nearby coffee table

when you're done.

-Our biggest post Reached 3,289.43% more

people than the amount of people who like

the Willow Springs Facebook Page.

-When I first started, Willow Springs

had below 5,000 Facebook Page Likes. It has

increased by 279% Since then (without a

Budget).

-Engagement Graphics represent a single

post, sometimes across multiple mediums.

-All content shared for Willow Springs

International Raceway was done without

Advertising money for promotion.

Table of Contents

2 Tom Cruise & F1

3 Paul Walker

4 Fast & Furious 7

5 Mother's Day

6 Gran Turismo 6

7 Top Gear

8 Octane Academy

9 Real or Fake Photo

10 McLaren P1

11 Best Drift Ever

12 Recklessness

These events were distributed over an extended period of time through multiple social media outlets and email blasts.

Tom Cruise, Red Bull & F1

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Tom Cruise is one of the

biggest action stars we have in

America. So when He and Red bull

wanted to let people know about

Formula 1's long awaited Return

to the United States, they came

to Willow Springs International

Raceway to Film.

Of course I shared this with

our audience. I even felt it was

necessary to share this piece of

history each time F1 came to the

USA during the following years

with the appropriate hash tag

that allowed fans from the

world over to engage with the

post and the race track.

Paul Walker & The Lexus LFANovember 30, 2013 was a very sad day

for racing fans. The numerical date may

not be memorable, but Paul Walker is still

one of the most popular names among

racing fans.

Paul Walker frequented the Willow

Springs track, so I felt it my duty to report

the news of his death to our audience.

Months after his death, we remembered Paul

by social media and reliving the times he

visited Willow Springs. There are no amount

of shares or likes that make this part of a

social media job easy.

I believe it's important to keep

an eye on the local community.

When Fast & Furious 7 came

to the communities surrounding

Willow Springs, this theory was

proven right.

Sharing with our audience

the Fast & Furious franchise's

need for extra talent created

havoc and was Willow Springs'

most engaging social media post

to this date. Not to mention,

Fans seemed truly grateful for

the share. It was responsible

for more than 10,000 locals and

commuters showing up for the

auditions.

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Mother's Day

Acknowledging fans on holidays is a no-

brainer for a brand. Since our mothers love

racing so much, we didn't say "Happy Mother's

Day" in the traditional way.

Creating a contest out of Mother's Day to

address our most loyal racing mothers and

encouraging others to join in our culture was

how we chose to address this date. The first

5 mothers to comment about the picture in the

post got free Willow Springs gear and tickets

to a local spa. This form of acknowledging

Holidays became a hit with fans as we used it

to give back for other holidays.

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It was the biggest kept secret in awhile. When the artwork Sony created for Gran

Turismo 6 was shared with us, we knew it would make an exciting announcement.

Instead of simply sharing a picture of Willow Springs being featured in the new Gran

Turismo 6 for Sony Playstation, I decided to introduce a game for digital photos. It was

the introduction of the "Real or Fake" photo game. The Gran Turismo 6 title at the top

was partially covered. Chaos ensued as our fans attempted to connect the dots!

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Top GearWhen Jeremy, Richard and James came to

America, they stopped at Willow Springs. The

Price of the production was absurd as they

brought supercars and two planes for a game

of Aerial laser tag.

Knowing that Top Gear has fans all over

the world allowed us to tap into that

worldwide audience in our social media posts.

With our exclusive footage, we previewed the

upcoming show with hash tag heavy posts

which introduced us to a whole new fan base.

We opened discussions through social media

about the track while also informing fans

they could drive the track in GT 6.

Octane AcademyWillow Springs hosts many high

profile productions. Along with that

comes celebrities and supercars.

While they are all exciting, working

with Octane Academy was a whole

new level of excitement.

This was a chance to share a

new series that was being built

locally at willow Springs. With the

help of hosts Ken Block, Vaughn

Gittin Jr., Tanner Foust and Brian

Deegan it was something our fan

base really took to.

The challenging part was

spreading the word. Octane Academy

made this easy, however, with their

reckless approach to extreme stunts.

Sharing short clips of cars breaking

through walls, long drifts and

helicopters in the desert following

all the action was definitely an

attention getter.

Once the world had been made aware Willow

Springs was in the GT 6 video game, it was time to

have some fun. Asking the audience if this photo

was "real or fake" seemed like an easy enough

question.

Except I made the question complex as I took a real picture of the

track and photoshoped a video game Lexus LFA into the picture. It didn't

help the confusion when I included GT 6 hash tags which engaged an

even bigger audience. Most got that it was somehow fake, but I felt

vindicated for all those hours I spent learning photoshop when some

commented thinking it was completely real.

Page 9

Real or Fake?

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McLaren P1When McLaren came to Willow Springs to

test their latest car, the $1.2 Million P1, I

knew it was time to get serious. The history

that comes along with the legendary auto

maker Mclaren is extensive. That's how

I knew that instead of trying to reach

the everyday car fan, I should change my

approach. The people that would really

appreciate this car live and breathe a

deep, historic car culture. Focusing on this

audience allowed us to reach the type of

fan that wouldn't only look, but would

click, Share, comment and repeat 10 times.

Page 10

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When Matt

Powers performed

the best drift we

had seen on Willow

Springs' Horse Thief

Mile Circuit, I made

sure the world

actually saw

it. Sharing this

360 degrees drift

became more proof

that keeping your

ear to the local

streets pays off

when you work in

social media.

Collaborating

with organizations

like Speedhunters

and JustDrift

allowed us to

reach people who

wouldn't usually

pay attention to a

car video.

We realized this

wasn't just about

drifting. This was

something

beyond

extraordinary that

hadn't been done

before and probably

wouldn't be done

again.

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Matt Powers 360 Drift

There comes a time when you've got

to get your hands dirty. When the

only possible way forward is the most

reckless thing you can think of.

So we burned a car.

Afterwards, I put my helmet on...

Recklessness

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Brandon Thomas Mann

[email protected]

Mann Literature LLC

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