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Manlio SannaMarketing DirectorGlobal Principal IMS Health
Manlio SannaMarketing Director - Global Principal IMS Health
Manlio SannaMarketing DirectorGlobal Principal IMS Health
Grimbergen – un caso di successo di pianificazione Programmatic
Manlio SannaMarketing DirectorGlobal Principal IMS Health
Brand A
Corporate Strategy
Brand B Brand C
Franchise Strategy
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Digital
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Digital
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Digital
Tactics
Rep DTC
Prima...
Manlio SannaMarketing DirectorGlobal Principal IMS Health
Digital Strategy
Brand A
Corporate Strategy
Brand B Brand C
Franchise Strategy
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Tactics
Rep DTC
Vision
CSF
1
CSF
2
CSF
3
Strategies
Promotional Channels
Tactics
Rep DTC
... Adesso
Manlio SannaMarketing DirectorGlobal Principal IMS Health
L’importanza dell’integrazione tecnologica
Copyright © 2016 IMS HEALTH
Manlio SannaMarketing DirectorGlobal Principal IMS Health
L’importanza dell’integrazione tecnologica
Copyright © 2016 IMS HEALTH
Manlio SannaMarketing DirectorGlobal Principal IMS Health
L’importanza della scelta degli asset di comunicazione su cui puntare
Background: ”Probably” e la campagna ”If Carlsberg did”
Manlio SannaMarketing DirectorGlobal Principal IMS Health
Carlsberg – Probably arriva a Euro 2016
Manlio SannaMarketing DirectorGlobal Principal IMS Health
Come il Digital può rilanciare altri marketing touchpoints