managing your digital profile: for students and professionals by mark wiedorn
DESCRIPTION
This presentation covers the basics of why you need a Professional Digital Profile which has at its core LinkedIn. This presentation was done for a university student and recent graduate audience but is applicable to to both emerging professionals and established professional.TRANSCRIPT
Brand You:!!
Managing Your Professional Digital
Profile
Brand You:!!
Managing Your Professional Digital Profile
who am I?
Brand You: Managing Your Professional Digital Profile
774-082-188
Brand You: Managing Your Professional Digital Profile
cz.linkedin.com/in/markwiedorn/
http://about.me/markwiedorn
http://www.markwiedorn.com
workshops
Brand You: Managing Your Professional Digital Profile
“hands-on”
Brand You: Managing Your Professional Digital Profile
Friday, October 10
Brand You: Managing Your Professional Digital Profile
Saturday, October 11
Friday, October 24
www.linkedinforstudents.com
Brand You: Managing Your Professional Digital Profile
first a short story
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
41% of recruiters and HR professionals have rejected candidates based on information they found online.
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
Brand You: Managing Your Professional Digital Profile
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
...online screening a formal requirement of the hiring process.
Brand You: Managing Your Professional Digital Profile
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
In the United States, 89% of recruiters and HR professionals surveyed find it appropriate to consider professional online data when assessing a candidate
Brand You: Managing Your Professional Digital Profile
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
84% of them think it is proper to consider personal data posted online.
Brand You: Managing Your Professional Digital Profile
A positive Professional Digital Profile is important
what we will cover today
Brand You: Managing Your Professional Digital Profile
who this is for
Brand You: Managing Your Professional Digital Profile
build your LI profile and the core
of your Professional Digital
ProfileBrand You: Managing Your Professional Digital Profile
going forward:! !
PDP =!!
Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
first…some context:
Brand You: Managing Your Professional Digital Profile
last year
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
WhyWhat
How
last year
of Managing Your Professional Digital Profile
today
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Why
WhatHow
this year
of Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
did you like what you found?
Brand You: Managing Your Professional Digital Profile
now look as if you were
considering you for a job
Brand You: Managing Your Professional Digital Profile
still look good?
Brand You: Managing Your Professional Digital Profile
how much of your Digital Profile can you control- 100%?
Brand You: Managing Your Professional Digital Profile
how much of your Digital
Profile can you influence?
Brand You: Managing Your Professional Digital Profile
controlinfluence
Brand You: Managing Your Professional Digital Profile
we should do all we can to influence our
PDP influence
Brand You: Managing Your Professional Digital Profile
what does it take? time
Brand You: Managing Your Professional Digital Profile
effortplanning
Brand You: Managing Your Professional Digital Profile
effortplanning
time
Brand You: Managing Your Professional Digital Profile
today will touch on what we can do to influence
our !
Professional !
Digital!
Profile!
Brand You: Managing Your Professional Digital Profile
google yourself as if you
were being considered for a
job/internship!
take-away 1:
Brand You: Managing Your Professional Digital Profile
Why
What
How
How
Brand You: Managing Your Professional Digital Profile
Why
What is at the core your PDP?
Brand You: Managing Your Professional Digital Profile
the core
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
build your Professional Digital Profile around LinkedInbuild your Professional Digital Profile around LinkedIn
Brand You: Managing Your Professional Digital Profile
what about
students?
Brand You: Managing Your Professional Digital Profile
“I don’t have any job
experience”
Brand You: Managing Your Professional Digital Profile
just as important
Brand You: Managing Your Professional Digital Profile
“what do you have?”
Brand You: Managing Your Professional Digital Profile
courses, projects, papers, interests,internships, goals,
activities, clubs, presentations,
Brand You: Managing Your Professional Digital Profile
…recommendations, software knowledge,
personality , enthusiasm, a desire to learn, energy
Brand You: Managing Your Professional Digital Profile
courses, projects, papers, interests,internships, goals,
activities, clubs, presentations, recommendations, software
knowledge, personality , enthusiasm, a desire to learn,
energy…
Brand You: Managing Your Professional Digital Profile
these are all good things that prospective employers are
interested in
Brand You: Managing Your Professional Digital Profile
all of these can and should form the content and
foundation of your LinkedIn profile
Brand You: Managing Your Professional Digital Profile
content and foundation of your LinkedIn profile
Brand You: Managing Your Professional Digital Profile
take-away: always have a link/badge to your LinkedIn profile
in your email signature
Brand You: Managing Your Professional Digital Profile
here is an example of a good student profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
visuals are
important
Brand You: Managing Your Professional Digital Profile
take-away: join and use slideshare
Brand You: Managing Your Professional Digital Profile
its owned by LinkedIn
very easy to add visual
content
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
visuals add a
personal touch
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
students can have excellent and
engaging professional
profiles
Brand You: Managing Your Professional Digital Profile
one last LinkedIn take-away…
Brand You: Managing Your Professional Digital Profile
join groups
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
why?
Brand You: Managing Your Professional Digital Profile
you can contact (and connect with) members
of the group directly through LinkedIn..even if
not directly connected with them..
Brand You: Managing Your Professional Digital Profile
a good way to build up your number of contacts
Brand You: Managing Your Professional Digital Profile
build your Professional Digital Profile around LinkedIn
what else should be a part of your
PDP?
Brand You: Managing Your Professional Digital Profile
youtube
slideshare
your website
about.me
Why
What
How
Brand You: Managing Your Professional Digital Profile
WHEN?
Why
What
How
Brand You: Managing Your Professional Digital Profile
NOW
Brand You: Managing Your Professional Digital Profile
effortplanning
time
workshops
Brand You: Managing Your Professional Digital Profile
www.linkedinforstudents.com
Thank You for your attention
Brand You: Managing Your Professional Digital Profile
http://www.extremetech.com/extreme/150551-the-500mw-molten-salt-nuclear-reactor-safe-half-the-price-of-light-water-and-shipped-to-order
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
core image: slides 41,42
OnLine Reputation: slides 10-14
CREDITS: