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Managing Explosive Technologies:The Case for Nanotechnology
December 5, 2006Washington, DC
ROR Leadership Team
Rich Chapas - Pacific Northwest National Laboratory (Battelle)
Martha Collins - Air Products & Chemicals
Paul Mugge – CIMS
Lynda Aiman-Smith – CIMS
Ryan Kudva – ExxonMobil
Fred Renk – MeadWestvaco
Participating Representatives
Air Products & Chemicals
Rohm and Haas
PNNL/Battelle
Praxair
Eastman Chemical
Alcoa
CSIRO
Sasol
Motorola
ICI
Intel
Kraft
NASA
Honeywell
Cabot Microelectronics
Tiax
Samsung
Beakart
PPG
NSF
Microsoft
DuPont
Energizer
Sealed Air
Plug Power
Arkema
Lucent Technologies
Elementis Specialties
John Deere
NIST
Toray Industries
Shell
University of Florida
IMERSYS
ACS
Mead Westvaco
NC State
Rutgers
QinetiQ
Microsoft
Eveready Battery Co
ExxonMobil
Proctor and Gamble
Philip Morris
UOP
Xerox
BOC
Corning
Timken
Specialty Minerals
DSM
Babson
Boeing
Goodyear
Overview
Objective/Scope! Nanotechnology is a case study for a NEW PARADIGM in knowledge creation.
! Immense global funding has created a worldwide explosion of basic knowledgeand new information.
! Understand management issues created by knowledge explosion due toimmense global funding.
Value Proposition! Provide IRI companies with processes for successful innovation and value
creation in the new paradigm.
Key Deliverable's! Publications (RTM), discussions, networks, collaborations
! Management processes, understanding and tools for successful innovationduring technology explosion
Dates:! Team kicked off: 10/03.
! PFI funding: 10/04 - 10/07.
• Explosive amounts of information
• “Acorns”
• Many weak signals
DATA
• Turning data into useful
compilations of information
• Innovation indicators
• Technology forecasts
• Resource allocation
INFORMATION
• Turn information into decisions – we
can hypothesize about:
• Organizational responses
• Network needs
• Process requirements
• Filters
• How to cope? Decision speed!DECISIONS
The problem for most companies is deciding if/howto leverage nanotechnology
Basic Problem Solving Framework
developed by M.E.T. Subcommittee
I. Information Overload
II. Value Creation
III. Rapid Commercialization
The program is driven by key milestones.
Q1 Q2 Q4 Q1 Q2 Q4Q3 Q32006 2007
Research on Research Subcommittee Meetings
1. UnderstandBoundary Spanners
3. Equip NanoScientiists1
2. CharacterizeKnowledge Diffusion
5. Pilot New Method3
6. Survey PilotOrganizations
4. Design NewMethodology2
7. DisseminateResults
Major Milestones
(if required)
8. InternationalizeProject
Longitudinal Case Studies
Portugal TBD
2/26 5/21 5//0610/08 TBD
(if required)
MET Project Schedule
Phase 1 - Information Overload
Phase II – Value Creation
Phase III – Rapid Commercialization
• Nanoscale chemical structures
• Nanocomposites
• Sol-gels; quasi-crystals
• Growth methods (epitaxy – MBE,
CBE,MOCVD)
• 0D – Quantum dots
• 1D – Nano/quantum tubes, rods or fibers;
nanopolymers
• 2D – graphite layers
• 3D - fullerenes; nanocrystals
Metrology &
Nanoprocesses
Nanostructure
Chemistry &
Materials
Nanomedicine & Nano-
biotechnology
Nanodevices &
Nanoelectronics
•Nanocomputing devices
•Nanotransistors
•NEMS; PEBBLES
•Molecular electronics
•Nanoscale magnetics
•Biomolecular & biomimetic devices
•Biosensors
•Molecular motors
•Biomolecular fabrics
•Engineered enzymes & proteins
•Drug discovery and delivery
•Microscopy
- Scanning probe microscopy
- Electron microscopy
•Self assembly; directed assembly
•Nanomechanics
•Molecular simulation
•Scanning probe writing & fabrication
•Top-down processes (nano-lithography,
laser nanomachining, etc.)
Nanotechnology Research Foci & Key Concepts
Phase 1 > Information Overload
Studying publications in just carbon nanotubesand nanorods reveals some interesting trends
1,592Industry
3226,563Gov/Ind/NGO Labs
1,0944,00218,660Academic
Industry
Gov/Ind/NGO
LabsAcademic4. Most all of industry’s publications are collaborative
efforts with other types of affiliations
5. Strong collaborative bonds appear between academics
and researchers at other types of laboratories
researching CNR/T’s.
6. Collaborations between researchers at different types of
affiliations could be an indicator of knowledge
diffusion.
0
1000
2000
3000
4000
5000
6000
7000
8000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Publicatiion Trend of 3 Affiliation Types
Corporate Gov/Ind/NGO Labs Academic
1. Publication interest in this area of technology has doubledevery 2-3 years for 10 years.
2. In terms of relative publication counts researchers at labsare keeping pace with academic researchers.
3. Publication of research by corporations is becoming lessprevalent when compared to that of Labs and Academics,possibly to protect product ideas.
…and collaboration is strong!
Publications are soaring…
Phase 1 > Information Overload
Source: Dr. Alan Porter TPAC, Georgia Tech University
Corporate
Decision
Makers
For discontinuous innovation, information flowsinward and decision making is individual and fragile
Macro-
environment
Boundary
SpannersGatekeepers
Project-level
Decision
Makers
Greatest source of discontinuous
technologies/ideas
Small Groups
of Individuals
Boundary Interface Gate-keeping Interface Project Interface
Front End of Innovation
Search for newtechnologies; intuitunaddressed markets
Determine value toorganization; reduceuncertainty
Phase 1 > Information Overload
Reid and de Bretani, The Fuzzy Front End of New Product Development
for Discontinuous Innovations: A Theoretical Model. JPIM May 2004,
Corporate
Decision
Makers
The challenge: formalize and structure the front endof innovation -- while preserving the unique skillsand traits so essential to success
Macro-
environment
Boundary
Spanners
Gatekeepers/
Champions
Project-level
Decision
Makers
Unstructured Problems and
Opportunities are identified
Small Groups
of Individuals
Boundary Interface Gate-keeping InterfaceProject Interface
Front End of Innovation
Phase 2 > Value Creation
A divergence of values, capabilities, and interestscharacterize a “Valley of Death” for newtechnology ideas
Reso
urc
es
Discovery Commercialization
Innovation
Existing
Research
Resources
Existing
Commercialization
Resources
Differences:
• Value systems
• Objectives
• Rewards & recognition
• Education & skills
• Team association
• IP ownership
Phase 2 > Value Creation
NC State’s Hi TEC Algorithm1 is a validated processfor navigating the Valley of Death
Reso
urc
es
Existing
Research
Resources
Existing
Commercialization
Resources
1Markham, Stephen K., D. L. Baumer, L. Aiman-Smith, A.I. Kingon & M. Zapata III,
“An Algorithm for High Technology Engineering and Management Education,”
Journal of Engineering Education, April 2000, pp. 209-218.
• Team-based process for
developing ideas
• Framework for making
decisions
• Common language and
shared goals
Algorithm
Discovery CommercializationInnovation
Phase 2 > Value Creation
The Nano Workshop Process is planned togenerate informed and focused dialogue
Nano Workshop Process
Step 1:
Define Area
Of Nanoscience
To be
Analyzed
Step 2:
Learn T-P-M
Construct
Step 3:
Identify & Evaluate
Technology
Capabilities
Scientists
Step 4:
Identify Potential
Technology
Capabilities 5 Years
Into Future
Scientists & Industry Practitioners
Step 5:
Develop T -P-M
Worksheet to
Generate Set of
Product Ideas
Step 6:
Prioritize Product
Ideas List
Step 7:
Backfill List With
Resources Needed
To Develop Products
Virtual Technology Platform
Phase 2 > Value Creation
A VTP provides a market-referenced target and planfor scientists to follow in developing their science
1. Include a list of key scientific or technological
concepts that need to be demonstrated to show that
the ideas are feasible i.e. the critical science path.
2. “Fill out” the science by identifying complementary
technologies needed to generate the technology
capabilities and any key partners or other
independent players – scientists, companies, National
Science Centers or NGO’s - who can assist in
achieving the technology capabilities.
Phase 2 > Value Creation
VTPs force teams to be rigorous in the evaluation of a science; developing
a set of technology capabilities that connect to specific customer needs.
A VTP should:
Key Deliverables to Date
Publications, discussions,networks, collaborations
! Background data collectionfrom companies in small groups– built the case for the researchprogram and grant.
! Perspectives Article I, May2004
! Briefing to NSEC, Sept 2004
! Collaboration agreementbetween IRI and NNI, Dec 2004
! Perspectives Article II, May2005
! Workshop SIS(Nanotechnology interfaces) atIRI meeting in May 2005
! Perspectives Article III – May2006
– “Social networks key toharnessing nanoscienceknowledge explosion”
Processes, understandingand tools for successfulinnovation
! Jack Solomon, Chem Vision2020 spoke at ROR workshop
! NSF PFI Grant applied andawarded, project kick-off - Nov2004 (3 year grant)
! Mike Roco, Director NNI:speaker IRI May 2005
! Nano Workshop Pilot – PennState, July 2005
! “Early stage involvement inNSF programs” – Brig Mougdil(University of FL) – March 2006
Next Steps
Focus on MET Phase II – Value Creation
• Boundary Spanning
• Nano Workshops: Purdue (Jan 2007); Northeastern
(Feb 2007); Illinois (tbd)
• “Virtual platforming”
• Developing the TEC Algorithm© for MET
• Culture of Innovation
Thank You
509-375-2158