management consultants turnkey restaurant … profile condense… · f&b consultancy, interior...

BREAKING BOUNDARIES / CREATING BENCHMARKS

M A N A G E M E N T C O N S U LTA N T S

TURNKEY RESTAURANT SOLUTIONS

02

01ABOUT ATELIER EPJ

About Us

Services

The Team

02

03

07

index

PROJECTS

Selected Projects

Our Work

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11

/ B R E A K I N G B O U N D A R I E S C R E A T I N G B E N C H M A R K S

0304

05

SCOPE

How We Can Help

The Process

34

35CLIENTS

Previous Clients

Current Clients

39

44

CONTACT

Find Us 46

/ ATELIER EPJ / COMPANY PROFILE

HIGH PROFILE

MASTER-PLANS

01ABOUT ATELIER EPJF&B CONSULTANCY, INTERIOR DESIGN & RESTAURANT MANAGEMENT

LUXURY RESORTS Atelier EPJ is a Food and Beverage consultancy,

design and management specialist firm founded in February 2010 and based in Dubai - UAE.

The partners are – Patrick John, Elmar Pichorner

and Ryan Hattingh

ABOUT

RESTAURANTS

BRILLIANTLY

WE DO

F&B RETAIL MIX


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CELEBRITY CHEFS

& ICONIC

RESTAURATEURS

The industry’s most valuable names

performing on your home stage.

F&B RETAIL MIX

DEFINITION

High level tenant recommendations for the

retail industry.

RESTAURANT

FEASIBILITY

STUDIES

Only that, that gets measured will be

achieved.

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OS&E

PROCUREMENT

ASSISTANCE

Correct style, quantity and price delivered on

time.

F&B

OPERATIONAL

BRIEFS

Defining operational requirements, flow

principles, and space maximization.

RESTAURANT

OPERATIONS &

MANAGEMENT

360° client representation improving stakeholders’

value.

elmarfiflPichorner“

“

We are fully committed to creating exceptional value by

’‘getting it right the first time

PARTNER , Atelier EPJ.


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F&B CONCEPT

STATEMENTS

Defining a clear vision for the creative process.

FACILITATE

SCHEMATIC &

DETAILED DESIGN

Creating the DNA.

RESTAURANT &

BAR INTERIOR

DESIGN

Creating spaces that tell the story of the

concept andtouch all human senses.

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OPENING AND

PRE-OPENING SUPPORT

Evolving your vision into reality.

OPERATIONAL

REVIEWS

Fine tuning the engine for optimum performance.

BID,

PROCUREMENT &

CONSTRUCTION

SUPPORT

Maintaining conceptual intent whilst achieving technical, structural,

aesthetic, and commercial goals


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With a 360° holistic approach we optimise the operation & management of your restaurants to achieve a successful long term business.

RESTAURANT OPERATIONS

& MANAGEMENT

Elmar brings a prestigious repertoire of hospitality, food service, and restaurant projects to the Atelier EPJ team. His 28

years of operational and managerial experience in the industry includes

acclaimed global projects with Kerzner

International – where he worked from 2001 together with co-founder Partick – to Zuma Dubai: a contemporary

Japanese restaurant concept that quickly

established itself as one of the emirate’s premier F&B ventures.

ELMAR PICHORNER

PARTNER

PATRICK JOHN

PARTNER

Patrick’s operational, development, and managerial experience spans five continents and three decades. From qualified chef at the London Four Seasons and Hilton Worldwide, to Corporate Chef turned Group Food & Beverage Director

for Kerzner International, his lead in all concept and design development, plus

operations for One&Only’s complete resort portfolio, produced a swathe of hospitality and food service projects of international acclaim.

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T H E T E A M

RYAN HATTINGH

PARTNER

ELIAS KATHREPTIS

DIRECTOR- CONCEPT DEVELOPMENT

Accomplished eatery entrepreneur and

manager of international scale, Ryan’s 20+ years’ experience spans Europe,

North America, Africa and the Middle East. Following 12 years as

International Operations Director of Gaucho, and tenure as Managing Director

during the opening of the 28 unit Obika restaurants in London and New York, Ryan moved to Dubai where he opened

restaurants for celebrity chefs Nusret and Tom Aikens.

Inspired by local custom, culture, and

the arts, award-winning chef and F&B consultant Elias is internationally recognised for his fresh, trend-setting restaurant concepts. His 25+ years of senior management experience in the

Asia-Pacific and the Middle East include operational, design, and concepting roles for One&Only Royal Mirage Dubai and Meraas Holdings, where his large,

mixed-use development concepts

continue to blaze a culinary trail.


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25we’ve worked in

cities around the world

70years combined experience in the industry.

60projects and more across the globe

02A SELECTION OF PROJECTSDISCOVER A SAMPLE OF OUR PAST WORK

INTERIOR DESIGN

Since our inception, we have successfully delivereda number of high-profile projects in the region. These include luxury resort developments, high-profile master-plan reviews, restaurant feasibility studies, market surveys, and F&B retail mix development &

food service concept statements; all for a high-end multi-outlet retail developments.

Several of our past projects are outlined in this chapter.

THAT MAKE A MARK

SPACES

KITCHEN DESIGN

MANAGEMENT

PROCUREMENT

MARKET SURVEY

CONCEPT

DEVELOPMENT PROJECTS


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‘The new restaurant on the second

floor of Pier 7 is a mystery to solve. The experience commences the moment

elevator doors open and suddenly

you find yourself surrounded by the sounds and colours of the world’s most precious rainforest. Once you pass the impressive wrought

iron entrance gate, look to your right.

A little lounge on a podium surrounded by greenery is not just another pretty spot but a revolving platform. The next curiosity is a central

glamorous bar with hidden mirrors

and reflective surfaces. The bar stand itself is covered in clay tiles most probably recovered from the depths of Amazonian forests once belonging to Incas (knowing the owners I wouldn’t

be surprised).

Away from the bar, in the far most corner, stands a state of the art sushi bar with a team ready to roll. Fresh

ingredients, a wild approach and a

keen effort to serve the best made me remember to come back for a late night serving of sashimi, rare Asian beverages and a conversation. As for the food, it’s the mystery I failed to solve on my fist visit. Incredibly delicious and fresh in terms of ingredients and style, I failed to place a category tag on the dishes. Latin American? Caribbean? Exotic global? The answer is still there hiding in the jungles of Mamazonia. Tell me what you think.’

Zomato

December 2018


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Co

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Ate

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PJ

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acit

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32

0 S

ea

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Ind

oo

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70

m2 /

Ou

tdo

ors

: 4

80

m2


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CONCEPT DEVELOPMENT

INTERIOR DESIGN

KITCHEN DESIGN

EXECUTION

MANAGEMENT

‘This authentic, yet contemporary concept is the vision of hospitality leaders Atelier EPJ behind some of the most famous restaurant brands such as Hotel Cartagena, Tamba and

MamaZonia, to name a few. The venue has been envisioned to

pay tribute to simple, well-sourced

ingredients, handcrafted by masters, whilst cleverly challenging common

perceptions around Asian food and the result is a place of culinary mastery for avid and sophisticated foodies, bringing innovative Pan-Asian culture to life through mouthwatering creations.The interiors complement the dishes

on the menu, which are packed full of inspirational tastes and textures, yet presented in their most uncomplicated

form. The kitchen explores the breadth of the Pan-Asian region, drawing inspiration from Japan, Indonesia, Thailand, China, Singapore,

Malaysia and the Philippines for an elegant, yet eclectic Asian dining experience where diners are sure to

return to time and time again. One of the most notable features of the restaurant aside from the interior design is the dramatic show-kitchen where guests can see through how

the dishes are created and they are

treated to an immersive food journey that is curious and captivating whilst remaining refined and polished. If you’re a fan of the Asian cuisine, Matagi should be on top of your list. Full of authentic Asian touches and set in a glamorously elegant

environment, Matagi is a place that

challenges convention with simplicity and style, creativity and passion.’

Zomato

December 2018

ATELEIR EPJ

4,412 ft2

1,378 ft2


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320 SEATS

INDOOR: 460 m2

OUTDOOR : 740 m2

‘Any restaurant found in a palace sets a royally high standard, so we had high expectations for Villamore, the new European spot found inside the Emerald Palace Kempinski.The self-titled ‘beachside hideaway’ is an accurate description, and you’ll find Villamore tucked away in its own building on the opposite side of the expansive resort pool.The two storey space is stunning; think whitewashed and nautical interiors in the indoor restaurant, striped canopys adorning white cushy cabanas on the leafy terrace and a chic open-air rooftop that wouldn’t feel out of place in an upscale hangout in Mykonos.

Villamore is the kind of place you come for lunch and stay late into the night, thanks to its welcoming vibe, high quality dishes

and friendly, five-star service.’What’s On DubaiDecember 2018



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‘Set over two floors of the JW Marriott Marquis, lays the newly opened Hotel Cartagena. A

vibrant venue that boasts an

interior full of colourful clashing prints, pineapples, dark wood

and plants – its possibly the most

tropical looking venue we’ve

been to, apart from Green Planet, mind. The floors are separated by a spiral staircase with greenery

hanging from the ceiling, which on closer inspection wraps around a giant gold birdcage.

It’s worth noting that the entertainment is on point, too.

We love the beats provided by

the live drums and the dancers

who strut their stuff throughout the restaurant in their elaborate

feathered costumes – it creates a lively atmosphere that is hard

not to get caught up in. Hotel

Cartagena’s debut of fine cuisine, stellar packages and its carnival

feel has already managed to shake up the dining scene for the better.’

Shortlist Dubai.com

Review July 2018



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210 SEATS

FRONT OF HOUSE: 413 m2

BACK OF HOUSE: 170 m2

EPJ’s brainchild, Fume neighbourhood eatery, has branched out

into Dubai’s iconic and dynamic hub Downtown. The interior

design is inspired by industrial, vintage influences, coupled with purposely mis-matched flatware, unique artworks and striking chandeliers all made from a variety of unlikely materials.

The two-floor venue with outdoor dining area is overlooking the boulevard and Burj Khalifa.

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Fume is designed to be

a casual neighbourhood

eatery. With a focus on

nostalgic, homely food

and a warm welcome, it

offers an eclectic menu featuring uncomplicated

but delicious food with

global twists – from

European classics, to

Asian favourites.


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Qbara is the brainchild of EPJ. A contemporary

lifestyle restaurant, lounge & bar that embraces Middle

Eastern cuisines and culture…

with a ground-breaking modern

twist.

Enhanced by vibrant

entertainment elements that

add a stylish and exciting new highlight to Dubai’s increasingly

sophisticated dining scene,Qbara’s spectacular interiors

were conceived by

award-winning, Tokyo-based

interior design firm Studio Glitt – Noriyoshi Muramatsu – who skilfully created a magical vernacular of traditional Middle Eastern cultural elements,

juxtaposed with

ultra-contemporary design

phi losophy.

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Co

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Ate

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30

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Fro

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3,00

sq ft

/Ba

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,000

sq ft

INTERIOR DESIGN:

OUTDOOR:

INDOOR:

In his capacity as Managing

Director for D.Ream, Ryan launched Nusr-Et into the UAE market.

Combining the signature dishes of the Turkish original with a range of top quality steaks, unprecedented

quality service, and a boutique concept, Nusr-Et brought unprecedented flair to the steakhouse culture, still enjoying unwavering custom from its guests.

The restaurant represents the first international expansion of butcher and meat specialist Nusret Gokce. With six exiting venues in Turkey, Nusret turned his sights to the UAE, where every piece of beef and lamb passes Gokce’s personal inspection before making it to the grill.

This detailed process of selecting, cutting, preparing and serving meat is at the heart of the Nusret concept, who is known for developing a range of signature dishes including asado ribs, beef spaghetti, grilled meatballs and the ‘Nusret Special’.

PAUL BISHOP

440m2

138m2


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13

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2


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B O U N D A R I E S C R E A T I N G B E N C H M A R K S

As the Operations Director of Zuma Middle East, EPJ Partner

Elmar Pichorner launched the

brand into the Middle East.

Zuma is located in the Dubai

International Financial Center at the heart of the city, surrounded by the iconic

Emirates Towers and the

majestic Burj Khalifa: the world’s tallest building.

Within a spectacular interior

inspired by Earth, Fire,

Water and Air – the Earth’s four elements – food here is served to share. Following the izakaya

style of dining, dishes are steadily brought to the table,

creating an informal yet sophisticated style of eating and drinking, with a contemporary

twist.

The restaurant showcases hand

carved granite counters,

salvaged rusted steel walls and

a spectacular bamboo sculpture.


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Fron

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: 13,

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Back

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: 6,0

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I N V O LV E D I N O V E R

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DEVELOPMENT &

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RESTAURANT

MANAGEMENT

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DEVELOPMENT &

MANAGEMENT


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03

Atelier EPJ believes that a great hospitality concept is

dependent on its ability to touch all human senses – sight,

sound, smell, touch, and taste.

For us, that means creating a unique experience that generates a sensation of profound satisfaction, resulting in higher average spends and increased customer loyalty. In

short: an exceptionally sustainable business.

HOW WE CAN HELP YOU


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SCOPE

MARKET SURVEYS

Providing expert,

holistic hospitality

reviews, the

findings of the Market survey will

allow the

Development Team

to formulate, in association with

Atelier EPJ, a series

of actions that will form the basis for the project’s F&B

strategy.

FOOD & BEVERAGE

CONCEPT

STATEMENTS

Have a clear

understanding of the project, plus a wide

F&B vision &

strategy that will

enable effective, detailed coordination

across all planning

disciplines.

FACILITATE

SCHEMATIC &

DETAILED DESIGN

A comprehensive

F&B design devel-

opment process

will result in design

packages that will

optimally reflect the F&B vision and strat-

egy, while

ensuring that food service elements are

built economically

without sacrificing efficiency and functionality.

BID,

PROCUREMENT &

CONSTRUCTION

SUPPORT

During this intensely

challenging

development phase,

we’ll reduce the

risk of losing much of a projects vision or overshooting

established project

budgets smarter.

PRE-OPENING &

SUPPORT

With us, the

product launch will

be at a significantly lower risk to run

into costly delays

and consequently

will be in a better

position to meet

the client’s com-

mercial targets.

OPERATION

REVIEWS

We will establish an

industry-leading

operation that will

set the standard in

product delivery,

consistency, and

guest satisfaction, consequently leading

to exceptional

profitability.

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PROVISION OF

CELEBRITY CHEFS &

ICONIC

RESTAURANTEURS

A high-profile development

associated with an

internationally

acclaimed culinary

brand will instantly

gain in market

exposure &

considerably improve

it’s brand image with a

guarantee of industry-leading

quality delivery.

Depending on the type

of brand, outlet profitability can reach unprecedented levels.

F&B RETAIL MIX

DEFINITION

By understanding the

intended direction for the food and bever-

age mix, volume, and

style, we will facili-tate

efficient spaceplanning and allow

the leasing and design

teams to progress

through the stages

with a vision of the concept.

RESTAURANT

FEASIBILITY STUDIES

Analyse the underlying

financial risks & opportunities of the intended restaurant

project, providing

a guideline for the definition of financial milestones throughout

the project’s realization

phases, as well as using

a strategic

measurement tool to

evaluate development

and operations.

OS & E

PROCUREMENT

ASISTANCE

We will support an

outfit of operating equipment that

enhances the project’s

conceptual intent &

functionality, ensuring it arrives on time, in

the required quantity,

and falling within the budgetary

requirements.

F&B

OPERATIONAL

BRIEFS

Develop thorough

briefs that provide the basis for effective and functional architectural planning,

while offering guidance to the

structural and MEP

engineering teams to

accurately calculate

requirements within

their disciplines.

RESTAURANT

OPERATIONS &

MANAGEMENT

With a 360° holistic approach we optimise the operation & management of your restaurants to achieve

a successful long term business.


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04

Our partners have been based in the UAE since 2001, and

work with clients across the world.

EPJ’s clients are situated in the U.K, Lebanon, Argentina, Amsterdam, KSA, Bucharest, St. Petersberg, Malta,

Mauritius, Mexico, the Bahamas, Cuba, South Africa, The Maldives, Puerto Rico, Morocco, China, Hong Kong,

Singapore, and The United States.


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| featuring Nobu, Giorgio Locatelli, Santi Santamaria,

Ourclients


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| concept & design development | interior design for three


/ 4 3

CURRENT PROJECTS

“

“

Atelier EPJ delivers exceptional projects without expensive post-handover re-conceptualizations, renovations or BOH re-designs.ryanHattingh

PARTNER , Atelier EPJ.


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Delano Hotel Palm Jumeirah, Dubai | concept development / interior design / kitchen design / execution management

Corinthia Hotels, Bucharest, St. Petersberg, Malta, Dubai | market research / concept & design

development

Sofitel Hotel, Dubai | market research / concept development / interior design

LUX* Grand Baie, Mauritius | concept & design development

One&Only Royal Mirage | concept & design development

Crown Plaza, Cairo | market research / concept & design development

M Gallery Hotel, Jeddah, KSA | market research / concept & design development

05

Now that you’ve had a glimpse into the projects delivered by our team, get in touch to see what our impeccable track

record and industry expertise can do for you.

CONTACT WITH US

GET IN


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CONTACT

2302 AL-SHAFAR TOWER 1

BARSHA HE IGHTS

DUBAI , U.A .E

ATELIER EPJ

+971 (0 )4 566 7054

“

“

a great hospitality concept is dependent on its ability

to touch all human senses – sight, sound, smell and

taste – a unique experience that generates a sensation of

profound satisfaction resulting in higher average spends,

increased customer loyalty & ultimately an exceptionally

sustainable business.

patrick JohnPARTNER , Atelier EPJ.


FIND US


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management consultants turnkey restaurant … profile condense… · f&b consultancy, interior...

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