managed service presentation
TRANSCRIPT
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TitleEnterprise Change Management CapabilityA value proposition to enrich Business Information Managed Services
September 2012
[email protected] 778 554 5673
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“Enabling an effective enterprise change management capability
increases an organization’s competitive business advantage and
protects its triple bottom line (People, Profit & Product).”
Change-management.org
Enterprise Change Management (ECM) is the practice of optimizing the end-to-end flow of trusted business information to increase customersatisfaction, gain competitive advantage and protect the bottom line.
ECM provides for five times more ROI than IT asset refresh work alone
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Enterprise Change Management (ECM) proposal
This proposal identifies an exciting value proposition to develop a
unique ECM service offering to enrich business performance
capability and provide sustainable customer value.
“Resolving complex problems by making informed decisions means knowing which way up the jigsaw pieces are facing… and how they must fit together”
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Information integrity is the secret to competitive business gain
Trusted business information pushed into decision maker hands improves
organizational efficiency and maintains operating cost. As a business
function, Enterprise Architecture exists to achieve this outcome.
INFORMATION = DATA + INTEGRITY
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Terminology consistency check
• Information: Data validated using agreed business rules to give context and
time based value to inform decision making capability e.g. An active customer account
• Capability: The combination of people, working in collaboration with agreed
practices and toolsets to deliver customer service e.g. Managed IT Services
• Business Service – a logical grouping of customer recognizable business
functions provided in a quantifiable and measurable way e.g. Change Management
• Framework – a logical knowledge structure used to communicate interlinked
relationships and achieve high levels of quality and consistency across multiple
stakeholder perspectives. e.g. benefit management framework
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Critical Success Factors: ECM Value Proposition
1. Provide best-in-class Enterprise Change Management capability
2. Mitigate the risk from changes to information flows
3. Build in-house expertise
4. Obtain sponsorship ‘buy-in’ and on-going stakeholder loyalty
5. Build brand and quality into all change products
Demonstrate quality agile delivery and market differentiation
Ensure effective implementation of business services and products
Direct suppliers towards creating buy-forward opportunities
Deliver visible knowledge transfer and sought-after services
Provide effective practices and brand recognition
What is required? How is it achieved?
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key challenges in achieving a sustainable EMC
• Motivating people to showing progressive quality gains in full business
solution development at key stages not just the delivery dates
• Evolving customer demands mean managed service organizations must be
business performance focused not just a technology performance supplier.
• Many support organizations need help to unified their change management
practices and toolsets to deliver enterprise-wide value.
• There is no best in class and proven end-to-end support model that is
dominant or proven. Practical ECM delivery experience is critical to success
• Providing a change management practice to meet changing customer
needs and business outcomes is critical to sustaining ongoing simplification
Quality–driven frameworks underpin modern ECM capability offerings
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EMC Value Proposition 7-step approach
1. Agree ECM capability frameworks to integrate – “kick the tires”
2. Establish branding approach to bring ECM capability to life
3. Create first generation product set for business trials
4. Review learnings and identify champions and benefit targets
5. Build ECM knowledge base and pilot with “friendly customers”
6. Review benefit satisfaction gains made with customers
7. Refine and develop product set and train staff & associates
Ideally to be run as a discreet project to ensure stakeholder collaboration and enterprise-wide knowledge sharing
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The following slides outline key change
frameworks and tools that can be
included within a branded ECM
capability to enable competitive and
market differentiation.
(Further detail on these and other frameworks and their toolsets can be provided on request
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A unified Enterprise Change Management capability
Enterprise Architecture
(Capability Framework)
Business Planning
(Solution Framework)
IT Asset Management
(Lifecycle framework)
Corporate Portfolio
Management
(Benefit Framework)
Business Program
Management
(Outcome Framework)
Project Management
(Asset delivery
Framework)
Transformation of
Business Management
practices to achieve
enterprise value
Business Solutions Management controls
Business change management communication
An ECM capability consists of a number of integrated frameworks and proven tools to
provide a rich customer change management experience and knowledge repository
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ECM Benefit Management Framework
The Benefit Statement
The Benefit Contract
The Benefit Account
Business Change Leader
Business Delivery Manager
Business Capability Owner
Business Performance
Business Capability Lifecycle
IT Asset LifecycleV
V
V V V
V
V
VVV
Technology Performance
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Discover
ECM Business Program Management Framework
What business performance challenges need addressing now to move forward?
What value is achieved from securingthe right business mandate?
What is the best business solutionAt this time to secure success?
What are the quickest ways to deliver the most benefits?
How much actual customer value has been harvested from the result?
The program management framework supports outcome driven agile delivery
Value
ViableDeliver
AssessMaturing BusinessCapability
People +Process +Tools
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ECM Business Change Tools
Products 1 & 3 identify value while 2 & 4 drive action, Focus is always on capability of the business
Goal: Focus on defining outcome based value to drive the business decision case for change
BusinessCapabilityCatalogue
People, Process & tools
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ECM Strategy On A Page (S.O.A.P) Template
Executive focus:
Leadership focus:
Operational focus:
A stakeholder working communication tool to gain business capability alignment
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ECM Business Blueprint template (explains strategy impact as well as the strategy)
• Shares business innovation thinking to mature business functions (why).
• Separates drivers for functional maturity (what) from solution definitions (how)
• Captures business principles driving simplicity & efficiency in context to capability.
• Expresses the business value in undertaking the change journey to foster support
- Customer Impact: Value to customers
- Value impact: How to reduce operational complexity and process duplication
- Stakeholder Impact: on investors, business partners and suppliers
- Employee Impact: Operational improvements through new ways of working, roles etc.
- Performance impact: KPI/KRI functional measures for success
- Information impact: How change will improve enterprise information flows
• Communicates to stakeholders what changes will occur by doing things differently
• Aligns the impact of organization change to the enterprise benefits being stated.
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ECM Business Planning Framework
Business UnitHow does it change the way we work?
Business SponsorDoes it achieve the outcome I am looking for? Other Business Users
Does it make my job more rewarding?
IT Business UnitIs it sustainable /supportable?
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ECM Solution Governance Framework
Organizational
Behavior
Business
Focus
Organizational
Focus
Business
change
management
approach
Solution
Driven
Approach
Key
deliverables
Governance
Approach
Governance
body
OPTOMIZE the
business
Enterprise
Driven Value
Business unit /
Transformation
Portfolio
Management
Enterprise
Architecture
Principles, Policy
Patterns,
Strategy
Business
Operating
Models
Benefit
Realization
(Value)
Main Board
PLAN the
business
Business
Unit
Outcomes
Business
Capability
Maturity /
Simplicity
Program
Management
Solution
Architecture
Capability
maturity
blueprints &
roadmaps,
Business
Solution
Specifications,
Program
Business case
Solution
Governance
(Viability)
Business
Executives
RUN the
business
Project
Delivery
Outputs
Business
Service
Execution &
value based
reporting
Project
Management
Systems
Engineering
Project business
case. Physical
solution design,
implementation
plan
Delivery
Governance
(Doability)
Peer Quality
review group
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ECM Enterprise Architecture Unified Solution Framework
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Manage
Data
Analyze
Data
Model
Business Assess
Impact
Manage
Change
· Capability Based Enterprise
Planning
· Business Case Planning and
Options Identification
· Business and Technology
Blueprint
· Distributed Modeling Teams
· Knowledgebase Interaction
· Drill Down analysis
· Perspective-based analysis
· ‘So what’ Problem and Gap
Analysis
· Interactive business
Communication
· Dashboard / Scorecards
· Stakeholder Collaboration
· Publish Viewpoint Channels
· Capability Transformation
Management & Support
· Data Quality and Integrity
· Enterprise Meta-data
Configuration
· Data Sources
· Data Transformation
· Data / System Integration
· ‘What if’ options analysis
· Process Visualization
· As-Is versus To-Be Analysis
· Capability Transformation
(Business and Technology
services)
· Dependency-based impact
analysis
· Solution Governance &
capability assurance
· Version Control & Configuration
Management
· Business & Technical Support
· Education and Training
· Content Management
· Functional Control and Security
· Team management
1 Manage
information
2
Analyze
Problem
3 Model
Opportunity
4
Assess
impacts
5
Manage
change
ECM Knowledge Retention Framework
Business Unit stakeholders
What is the value and impact in doing it?
Business Sponsor
Does it achieve my outcomes?
Other Business Users
How will it make my job more rewarding?
Technology Business Unit
Is it sustainable /supportable?
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ECM Vendor Performance Framework
LevelsInitiative /
Project
Business Unit /
Program
Enterprise /
Portfolio
ChampionRole to produce
product
Role to produce
product
Role to produce
product
ExpertRole to produce
product
Role to produce
product
Role to produce
product
PractitionerRole to produce
product
Role to produce
product
Role to produce
product
EmergingRole to produce
product
Role to produce
product
Role to produce
product
Service for Assistance
Responsible Contractor
Service for Performance
Accountable Consultant
Value from a solution
Value of a product
Vendor KPI Metrics = Energy Value & Innovation
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ECM Business Integration Maturity Framework
Organizational Focus Business Requirement
Level 1. Technical Integration Point 2 Point dataBusiness Unit Opportunity
Information Integration Unified InformationOperational Efficiencies
Functional Integration Service OrientedBusiness Outcomes
Corporate Integration Knowledge DrivenCorporate benefit
Enterprise Integration InteroperabilityCompetitive Agility
Integration Strategy
Level 2
Level 3
Level 4
Level 5
Busi
ness
Drivers
: Ta
ctic
al to
Str
ate
gic
Moving Business Unit solutions from silo to integrated
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Enterprise Business Technology platform
Business Usability
• Business function and Information portal
• Mobile access always on
Knowledge services
• Knowledge driven business services (BI, analytics etc)
• Event driven business decision making functions
Information Management
• Unified & trusted business information on demand
• Content, document & record management
Data Network
• Business Technology platform management capability
Business Performance
Gains
Technology Performance
Gains
BusinessOutcomeDriven
Delivery & Support
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Recap EMC proposition 7-step approach
Ideally to be run as a discreet in-house project to ensure stakeholder collaboration and enterprise-wide knowledge sharing
1. Agree ECM capability frameworks to integrate – “kick the tires”
2. Establish branding approach to bring ECM capability to life
3. Create first generation product set for business trials
4. Review learnings and identify champions and benefit targets
5. Build ECM knowledge base and pilot with “friendly customers”
6. Review benefit satisfaction gains made with customers
7. Refine and develop product set and train staff & associates
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Business efficiency = Enterprise Change Management
Collaborating with Sponsors, Change Leaders & BusinessStakeholders to drive information integration will align businessstrategies to corporate goals. By using so-what and what-ifscenario planning to prioritize business change roadmaps theresult is integrated business systems.
Architecture driven ECM capability provides a proven information sharing approach to facilitate business decision making.
Scoring Business Capability maturity ambition
• Stakeholder engagement and communication 1 4
• Building integrated business solutions 1 3
• Business outcome focused development 1 3
• Business Functional Integration. 1 3
• Business Program based delivery approach. 1 3
• Information integrity and compliance. 1 4
• Executive perceptions of capability driven value. 1 4
Maturity score today and ambition
1 = function, 2 = enable, 3= contribute, 4=Differentiate, 5= Transform
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Andy Parkins – Business Technology Leader
778-554-5673
Thank You
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Enterprise Business Performance framework
(Add competitive advantage & customer value) Business Blueprints
To improve capability (strategy & impact)
Business Reference ModelEnterprise Change Management coordination
Business Change Portfolio(Doability of tasks & projects)
2) Informed Decision Making
1) Ongoing Benefit Harvesting
3) Outcome Driven Activities
(Push trusted information into the right hands)
(Right actions that achieve the right business gains)
People
Profit
Product
Customer Service(Internal & external)
Enterprise Simplification(O&M savings)
Operational Efficiency(Information flows)