ÇAĞ UNIVERSITYFACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Code Course Title Credit ECTSMAN 527 Crisis Management 3 (3-0-0) 6Prerequisites NoneLanguage of Instruction Turkish Mode of Delivery Face to faceType and Level of Course Elective/ Second cycleLecturers Name(s) Lecture Hours Office Hours ContactsCourse Coordinator Assoc.Prof. Dr. Haluk

Korkmazyürek Mon. 12-14 hkyurek@cag.edu.tr

Others Assist.Prof.Dr.Köksal Hazır Thu. 09-11 khazir@c.edu.tragCourse Objective This course will provide students to develop and improve their theoretical and practical

background to manage all types of crises they may face with in the business life. The students will also have opportunities to apply crisis management techniques in real or hypothetical crises situations.

Lear

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Students who have completed the course successfully should be able to

RelationshipProg. Output Net Effect

1 Define the potential crises of a business 1 52 Evaluate the vulnerability of a business for crises 2,3 4,53 Establish an early warning system of a business for crises 2,3 4,54 Prepare a Crisis Management Plan 3,4 5,55 Explain the role and importance of lessons learned from a crisis 3,4 5,5

Course Description: The course will cover the following topics: the wide spectrum of business crises, early warning systems to anticipate crises before they happen, how to manage crises when they occur, how to prepare crisis management plan, the role and importance of lessons learned from crises.

Course Contents:( Weekly Lecture Plan )Weeks Topics Preparation Teaching Methods

1 Introduction to Crisis Management: Crisis, types of crises, the process of crisis

Section1:I, II, III, IV, V, VI,VII, (p.3-21)Korkmazyürek and Basım (p.1-33)

Lecture

2 Vulnerability Analysis: How vulnerable the business is for the crises

Section 1:VIII and Section 2;Kadıbeşegil (s.62-72): Korkmazyürek and Basım (74-91)

Lecture, Demonstration, Discussion

3 Early Warning System Korkmazyürek and Basım(p.55-66)

Lecture, Demonstration, Discussion

4 Preventing Crisis Section 2: III, IV, V Lecture, Discussion, Mini Case Study

5 Development of Crisis Management Plan: The content, its role and importance, organizational implications

Section 3: I, IILecture, Discussion

6 Development of Crisis Management Plan: Development of a sample plan

Section 3: III, IV, VKadıbeşegil (s.72-77) Lecture, Discussion, Case Study

7 The Behavior of the Management During Crisis

Section 3: VI, VIIKadıbeşegil (s.55-62 ve107-140)

Lecture, Discussion

8 Crisis Communication with Employees Pira and Sohodol (s.228-252)

Lecture, Discussion

9 Crisis Communication with Customers and Suppliers

Pira and Sohodol (s.228-252)

Lecture, Discussion

10 Crisis Communication with Media Kadıbeşegil (s.141-154) ;Pira and Sohodol (s.219-228)

Lecture, Discussion, Case Study

11 Lessons Learned Section 4:I, II, III, IV Lecture, Discussion12 Term Project Presentations Presentation and Discussion13 Term Project Presentations Presentation and Discussion14 Term Project Presentations Presentation and Discussion

REFERENCESTextbook Melek Vergiliel TÜZ (2004), Kriz Yönetimi, İstanbul: Alfa Yayınları

Related linksEducational Financial Videos - Investopedia Videos www.investopedia.com › Videos - Investopedia Video animates the financial concepts you need to know.http://www.forexpros.com/ http://financial-education.com/

Course Notes Lecture notesRecommended Reading Salim KADIBEŞEGİL (2003), Kriz Geliyorum Der ! Kriz İletişimi ve Yönetimi, 2.Baskı,

(İstanbul: MediaCat)

Aylin PİRA ve Çisil SOHODOL (2004), Kriz Yönetimi: Halkla İlişkiler Açısından Bir Değerlendirme, (İstanbul: İletişim)

Haluk Korkmazyürek and Nejat Basım (2009), İş Modeli ve Kriz Yönetimi, Ankara: Siyasal Kitabevi.

Material Sharing Presentation slides of the instructor

ASSESSMENT METHODSActivities Number Effect Notes

Midterm Exam 1 30%Homework 1 20% Each student will be assigned a case for preparing a Crisis

Management Plan and present it in the classroomEffect of The Activities 50%Effect of The Final Exam 50%

ECTS TABLEContents Number Hours TotalHours in Classroom (Face-to-face) 14 3 42Hours out Classroom 14 3 42Presentation 1 20 20Midterm Exam 1 20 20Homework 1 10 10Final Exam 1 30 30

TotalTotal / 30

ECTS Credit

164=164/30=5,5

6RECENT PERFORMANCE

MAN 527 CRISIS MANAGEMENTLEARNING GOALS

1. Define the potential crises of a businessa. Conduct research in a given industry to determine the potential crises situationsb. Discuss the role and importance crisis management in businessc. Conduct internet search for sample crises management plans of companies

2. Evaluate the vulnerability of a business for crises a. Determine the vulnerability areas of a companyb. Discuss the relationships between the business model and the vulnerabilities of the firm c. Analyze the vulnerabilities in terms of probability of occurance and level of effectd. Determine the priority vulnerability areas for crisis management

3. Establish an early warning system of a business for crises a. Explain the general model of early warning systemb. Develop an early warning system for a given businessc. Conduct internet search for early warning system applications

4. Prepare a Crisis Management Plan a. Explain the parts of a crisis management planb. Develop a crisis management plan in relation to a vulnerability analysisc. Determine the priority actions in the context of the crisis management pland. Discuss the importance of top management’s contribution and support

5. Explain the role and importance of lessons learned from a crisis a. Illustrate the major phases of crisis managementb. Discuss the importance and contribution of “lessons learned”c. Propose methodology for “lessons learned”