mam software: tint world case study

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Case Study:Tint World’s Charles Bonfiglio uses VAST to increase sales and profitability with more efficient processes

MAM Software, Inc. - Tint World Study

Charles Bonfiglio, a 30-year Meineke franchise owner and longtime auto industry veteran that led the Meineke franchise with the top store sales for the last 13 consecutive years, recognized the tremendous and unique opportunity Tint World could offer as a franchise, and bought the business that had six company owned locations in 2006, then turned it into a national franchise system in 2007 with three new franchise store openings in the first year. Tint World is now the nation’s largest and fastest-growing window tinting and auto styling accessory business, and specializes in auto window tinting, clear-bra paint protection film, vehicle wraps, car audio video, auto security, remote start, auto detailing, auto reconditioning and styling accessories. Today, there are 54 Tint World franchises purchased in the US plus 37 franchises sold in three additional countries, with plans to award 30 more franchises stores in the US and award over 30 international franchise stores totaling 150 worldwide stores open or under development in 2015.

Bonfiglio began his relationship with MAM Software as a Meineke franchise owner. He was an area developer for Meineke that opened 7 center locations in Florida for over 30 years and still owns Sawgrass Auto Inc., in Sunrise, Fla. and Weston Auto Inc., in Weston, Fla. Both are two of the largest franchised locations of the Meineke Car Care Centers.

Tint World Case Study

Since its 1982 opening in Florida, Tint World has

provided window tinting to the automotive aftermarket,

adding auto security, stereo video system upgrades,

auto detailing, auto reconditioning and automotive

accessories over 30 years.

Charles’s VAST Benefits:► Increase profitability► Improve estimating► Real-time access to accurate data► Optimize the customer experience► Improve sales and marketing► Track and increase productivity► Real time access to data► Streamline the bookkeeping

process


Challenge

When Bonfiglio opened his first Meineke location, computers were not yet used in managing the business. Bonfiglio has a natural knack for systemizing technology, and was asked to join the corporate computer committee for Meineke to find and develop software systems that would help franchisees and corporate executives manage business more effectively. He researched over 30 point-of-sale (POS) systems and identified the advantages and shortcomings of all of them. Bonfiglio likes to automate processes and identified areas of opportunity for better productivity, accuracy and efficiency. When Meineke gave its dealers a short list of software packages to choose

from, Bonfiglio knew immediately that VAST was the best choice to meet the dealers’ needs for day-to-day operations while still meeting corporate’s needs and requirements for communication, reporting, and processing royalties and advertising fees.

All of his research and expertise in automation and technology paid off again in 2006 when Bonfiglio purchased Tint World and turned the company into a franchise. He understood the technology needs from both sides of the business – as the corporate franchisor owner and from a franchisee’s operational perspective.

Bonfiglio wanted an advanced point of sale and business management system for Tint World that would streamline and integrate core business processes to improve customer service, productivity and profits. A sampling of Tint World’s software requirements were:

► Ability to manage single or multi-location dealers► Fast and accurate estimating and invoicing► Proactive marketing support and custom integrations► Track technicians, sales commissions and profitability► Online support for corporate website and microsites for dealers► Automatically compute and process royalties► Accurate daily reporting on individual store’s activity► Real-time information on stores, inventory, pricing, productivity and financials► Corporate accounting and customer data information► Industry Standard and custom product lines and sales classes► Key Performance Indicators and wide variety of management reporting► Inventory management and online ordering


Solution

Bonfiglio chose MAM Software’s VAST Enterprise solutions for Tint World’s retail, back office and corporate needs. For franchisees, the VAST Windows-based solution manages day-to-day business operations, like estimating, sales, order processing and reporting. VAST includes an integrated parts catalog and labor guide to accelerate the estimating process while ensuring all jobs are profitable. For Tint World corporate, VAST provides real-time communication, detailed reporting and automated royalties computation and e-commerce processing.

Tint World franchisees use VAST to schedule their day for maximum productivity, to automate the estimating process for increased profitability; and to manage customer touch points and satisfaction before, during and after service. When a customer enters a Tint World center, the representative checks the customer history to check past services and to see if there are outstanding recommended service opportunities. The rep enters the job into the computer, and VAST tells how long the job will take and when it can be started. VAST checks in-house inventory and can also search local suppliers and comparison shop on price and availability.

At the end of the day, VAST helps the store manager quickly close the day, including sales reports, tracking technicians, sales commissions, spiffs and time clocks. Tint World had VAST customise nightly automated customers data feeds for the days sales into the Tint World marketing intranet and emails them a satisfaction 5 star survey. If they are dissatisfied it leads the customer to a customer feedback page, so management is prompted to follow up with a phone call to satisfy the customer. If they rate their Tint World service as a four or five-star experience, the system gives them an option to share this experience on Yelp. At 10pm nightly,

For Tint World corporate, the real-time information sharing and endless reporting options ensure smooth management and provide great insight into areas of opportunity for added profitability for individual store owners. Every sale, customer and KPI (key performance indicators) is uploaded on a daily basis, and every franchisee can log in to see how they rank by total sales, product lines, customer satisfaction and profitability. For all sales that are uploaded, VAST calculates royalties and advertising fees. The system creates a line item for every store with their percentage of fees and then electronically pulls the money from their business account into corporate with the touch of one button. Bonfiglio estimates that one accountant can run 500 stores because the financial aspect is so automated by VAST.

Tint World also uses MAM OpenWebs eCommerce system that provides integration with the Tint World Online Store so customers can order products and schedule appointments online. Each store has its own microsite so that when a customers shops a particular franchise location, it is credited to that store. OpenWebs automatically updates the stores’ POS system.

“ There is a lot of power behind

the VAST system. With a little

bit of effort, the gains you

can make in your business

through increased sales, more

efficient processes and higher

profitability are endless.”


Benefits

Thanks to Bonfiglio’s research and diligence, Tint World corporate and franchisees maximize the benefits of the VAST solutions. Day-to-day operations at the stores run efficiently with automated processes and access to real-time information. VAST Multi-Store Module allows Tint World to add or update all stores with new sales packages, products, and promotions so the locations always have the latest updates at the same time. Plus, with the detailed reporting that VAST provides a feed to the Tint World Franchise Intranet CRM Marketing dashboard, Bonfiglio can identify high performers to share their business tips with other franchisees that also have general access to all store rankings.

Tint World has been on the Inc. 500I5000 List of fastest growing companies in the US for 2011, 2012, 2013 and Entrepreneur Top 500 Franchises for 2013 ranked Tint World #380. “Tint World is a unique aftermarket business model built on creating happy customers through exceptional and timely service in a clean and welcoming environment,” said Bonfiglio. “Having the right Technology in place is a big part in that goal, from our interactive studio style displays to our automated business processes and real-time access, to the right information, our store owners have more time to focus on their customers and employees. Tint World continues to grow and prosper because of its technology, and MAM is a big part of that.”

Tint World capitalizes on the information collected by VAST with proactive marketing efforts. For example, Tint World can identify every car that was in for window tinting and send an email to those individuals informing them that Tint World can tint their home and business windows, as well. The VAST Marketing feed provides invoice level information to our companies CRM marketing system that includes recent customers who have declined a recommended service and send an automated email or postcard reminder for that service, and other service reminders, as well as the company promotional marketing offers.

Benefits that Tint World gains from VAST solutions include:

Streamlined estimating process – counter staff can create a specific parts and labor estimate in under a minute, with the system ensuring profitability margins are met and suggesting upsell opportunities to increase sales.


For more information about how you can experience a VAST difference like Charles Bonfiglio, visit www.mamsoftware.com

Access to real-time store data and powerful business analytics – real-time customer and service history for all centers, plus extensive business data on true inventory availability, extensive sales analysis reporting, employee performance data and audit trails.

Automated order processing – gives the ability to view inventory and place orders online with suppliers in a matter of seconds. Prices and availability can quickly be checked across multiple suppliers in seconds.

Improve customer service – by automating processes, employees have more time with customers. Plus, detailed reporting provides opportunities for proactive marketing efforts to increase sales.

Tint World Co-Brand Accessory Store Franchise - allows existing VAST POS automotive tire and repair shop owners to successfully integrate a Tint World Express franchise into their existing business and offer Tint World products and services to quickly expand, gain more customers, and increase profits by providing more services to generate new revenue streams.

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