mall profile - bryanstoncentre.co.za · bryanston is also home to many schools and retirement...

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Page 1: Mall profile - bryanstoncentre.co.za · Bryanston is also home to many schools and retirement estates Location RE T L Page 5. Bryanston Shopping Centre has a dedicated marketing team

Mall profile

Page 2: Mall profile - bryanstoncentre.co.za · Bryanston is also home to many schools and retirement estates Location RE T L Page 5. Bryanston Shopping Centre has a dedicated marketing team

Contents

Mall description 1

Audience 2

Tenants 3

Special facilities 4

Location 5

Trading hours 5

Marketing opportunities 6

Exhibition space description 7

Outdoor media description 8

Indoor media description 9

Special sites 10

Exhibition sites 11

Examples of media sites 13

Contact details 15

Exhibition booking request 16

Bryanston Shopping Centre has been part of Johannesburg’s northern suburbs lifestyle since

the late 1960s. Formerly developed as a community centre, it has catered for the lifestyle

needs of Bryanston’s residents for over five decades. Today, the modern centre offers the

discerning high-end shopper a choice of over 50 well-placed stores catering to every need

and desire – from everyday necessities to one-of-a-kind luxuries.

Quality and convenience come together in this unique community-centred mall with its diverse

offering encompassing boutique fashion stores, delightful coffee shops, top-rated restaurants,

a juice bar, an organic and wholefoods store, retail chains Checkers and Woolworths, plus

much more.

Mall description

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Typically, shoppers lean towards the wealthier end of the economic scale, which is reflective of the affluent

Bryanston area. There is an even gender split between men (48%) and women (52%) within the LSM 6 - 10 category.

Audience

Age Life stages

15-24 (10,3%), 25-34 (29,6%), 35-44

(25,6%), 45-64 (25,0%) and 65+ (9,50%)

Dependant Singles (4,43%), Breaking Out (6,71%), Settled Singles (2,59%),

Nest Builders (8,39%),Play School/Pre-teen/Teen Parents (50,0%), Single Parents

(17,8%), Empty Nesters (3,65%) and All Alone (1,79%)

Gender Marital status

Male (50,1%), Female (49,9%) Married/Living together as partners (62,0%), Married (51,2%),

Living together as partners (10,9%), Single - Divorced/Separated (6,16%),

Single - Divorced (3,99%) Single - Separated (2,16%),

Single - Never married (26,7%) and Single - Widowed (5,10%)

Monthly household income Race

R51K+ (24%), R25K – R 50,999 (47%),

R 12K – R 24,999 (21%), R8K – R11,999 (5%),

R4K – R 7,999 (2%), R4K (2%)

Black (43,6%), White (52,3%), Coloured (0,99%) Indian/Asian (2,87%)

Number of households: Language

55 000 English (46,5%), Afrikaans (14,0%), Any Sotho Language (11,9%),

Sepedi (5,49%), Sesotho (2,62%), Xitsonga (1,26%), Setswana (2,49%),

Tshivenda (3,33%), Any Nguni Language (23,1%), isiNdebele (1,44%)

IsiXhosa (3,10%), Siswati (0,36%), IsiZulu (18,2%) and Hindi/Urdu (0,02%)

Number of purchase decision-makers Life values

95 000 Motivated (15,4%), Experiencers (16,9%), Independents (10,4%), Utopians

(7,99%), Virtuous (10,7%), Traditionalists (10,7%),Comfort Zone Dwellers (8,62%),

Materialists (9,48%) and Indifferent (9,91%)

Transport Most important media used

Own average 2 cars per household Cinema (0,27%), In-store (21,8%), Outdoor Billboards and Posters (4,41%),

Internet (Desktop/Laptop) (3,71%), Internet (Mobile) (8,60%), Magazines

(3,07%), Newspapers (8,71%), Radio (9,83%) and TV (40,5%)

LSM

LSM 4 (2,10%), LSM 5 (4,93%), LSM 6 (11,8%),

LSM 7 (15,2%), LSM 8 (16,3%), LSM 9 (29,2%)and LSM 10 (20,4%)

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Bryanston Shopping Centre’s tenant mix includes national and private

independent brands.

Store categories cover audio electronics, banks, clothing, optometrists,

florists, restaurants, hair, health and beauty, home, décor, furniture,

luggage, jewellery, pets and travel agencies, with the anchor stores

being Woolworths and Checkers.

Tenants

Total tenants Anchor tenants

49 Woolworths and Checkers

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Parking

To make your shopping experience even more effortless and enjoyable, we still offer free

parking.

Restrooms and baby changing facilities

Our restrooms are well-maintained and equipped to help mothers care for their young ones.

The facilities are located next to Checkers on the ground floor and next to @Home on the

first floor.

Facilities for special needs

Bryanston Shopping Centre values all its customers, so we’ve ensured that there is paraplegic

parking (closest parking bays), as well as wheelchair ramps located at all four entrances.

Lifts inside the centre ensure that shoppers can access both levels, and the lower level offers

restrooms for the physically disabled. Should a wheelchair be required, simply request

assistance from Centre Management; they will be happy to facilitate.

Security

With 24-hour security, which includes car guards and CCTV-cameras, you can shop with total

peace of mind - knowing that your belongings will remain safe for the duration of your stay.

Bicycle parking facilities

Bryanston Shopping Centre offers our shoppers with bicycles, parking facilities available at

the Woolworths Food entrance.

Recycling facilities

Bryanston Shopping Centre offers their shoppers, tenants and residents within the area, the

facility to discard recyclable materials at the waste management area of the mall, together

with a glass recycling facility.

Special facilities

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Trading hours

Annual foot countOwnership/Management

2.1 Million (Jan –Dec 2018) Redefine Retail

Properties Limited

Average car count Leasing enquiries

Free parking Penelope Matsinhe

+27 79 879 5578

[email protected]

GLA

13 800sqm

Monday – Friday 09h00-18h00

Saturday 09h00-14h00

Sunday/public holidays 09h00-13h00

399 Ballyclare Drive, Sandton

Bryanston Shopping Centre is located in the affluent Bryanston

suburb, conveniently located just off William Nicol Drive. The

area is well-established and was first named a suburb in 1949.

As well as established homes, there are many office parks and

newer security complexes in the area. Bryanston is also home to

many schools and retirement estates

Location

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Bryanston Shopping Centre has a dedicated marketing team

managing the website, social media platforms, newsletters

and advertising. There are a variety of advertising platforms

available at the centre including pole ads, pave ads, posters,

ramp ads, escalator applications and centre court hanging

banners. Exhibition space is also available on both of the

centre’s two levels. Here businesses can showcase their

products or services in prime locations. In addition, Bryanston

Shopping Centre has a full events calendar packed with

exciting exhibitions and promotions.

Marketing opportunities

Exhibition sites count

3 sites

Indoor media sites count8 indoor sites

Outdoor media sites count6 outdoor sites

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Exhibition space description

Fountain Court 22sqm R5 000 + VAT per week

Situated on the ground floor in the centre of the mall;

accommodates up to three vehicles.

Leather Land Court 12sqm R3 500 + VAT per week

Situated on the first level next to the escalators at Leather Land.

Outside display R15 000 + VAT per week

The upper parking deck, which accommodates up to 50 cars, can be sized according to

requirements and offers spectacular views of the Sandton skyline.

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Rooftop Parking Ramp wall ad R7 000 + VAT per month

Situated at the ramp leading between the Shell garage and rooftop parking, large landscape

format of 1 900mm x 14 000mm.

Bantry Road Entrance wall ad R5 500 + VAT per month

Situated at the mall’s entrance from Bantry Road, sized at 3 850mm x 5 720mm.

Undercover Parking/Entrance wall ad R4 000 + VAT per month

Situated in the undercover parking at the entrance to the centre.

Undercover Parking wall ad R3 500 + VAT per month / R4 500 + VAT per

month / R5 500 + VAT per month

Wall site in the underground parking area, three different sizes available of 2 900mm x

3 100mm, 2 900mm x 5 800mm and 2 900mm x 7 100mm.

Undercover Parking Ramp ad R2 000 + VAT per month

Wall site alongside the parking ramp, sized at 1 200mm x 5 000mm.

Pave ad R1 980 + VAT per face per month

Pave ad poster site situated in the parking area near the centre’s main entrance.

Outdoor media description

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LED Screen R10 000 + VAT per month

Situated at the main Exhibition Court between Ground and First Floor facing Checkers and

Europa. The actual LED is 4.8m x 2.7m

Contra-Vision Interior Atrium R12 000 + VAT per month

Situated on the elevator housing, facing the centre court interior atrium,

total size 38.2sqm, varying heights at 1 530mm, 1 630mm and 1 730mm, width at 1 490mm.

Contra-Vision Courtyard R6 000 + VAT per month

Window site, facing onto the upper level courtyard, left side sized at 1 720mm x 2 040mm and

right side sized at 1 720mm x 2 250mm

Plexi-glass wall posters R750 + VAT per unit per month

R2 000 + VAT per set of 3 per month. Six posters positioned in the corridor leading up to the

bathrooms, landscape format of 600mm x 1 000mm.

Fountain wall ad R4 500 + VAT per month

Situated above the fountain in the centre court atrium, landscape format of

2 000mm x 4 900mm.

Escalators R3 000 + VAT per set per month

Escalators leading between the ground floor and first floor, one set going up and one set going

down, sized at 710mm x 11 910mm per glass panel.

Digital unit R1 500 + VAT per month

Digital unit situated in the main atrium on the ground floor, includes a 10-second slot broadcast

every three minutes.

Lightbox R4 500 + VAT per month

Lightbox situated in the main atrium on the ground floor.

Indoor media description

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Upper-Deck Parking - Events (Configured according to requirements)

Upper-deck parking lot off Ballyclare Drive with panoramic views of the Sandton

skyline and northern suburbs.

Special sites

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1 1 1

5

3

4

2

6

7 8

1

Floor plan: First floor

1

4

4

4

3

5

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2

OUTDOOR MEDIA

1. ROOFTOP PARKING

RAMP WALL AD

2. BANTRY ROAD

ENTRANCE WALLAD

3. UNDERCOVER PARKING

ENTRANCE WALL AD

4. UNDERCOVER PARKING

WALL AD

5. UNDERCOVER PARKING

RAMP AD

6. PAVE AD

INDOOR MEDIA

1. HANGING BANNERS

2. CONTRA-VISION (INT)

3. CONTRA-VISION (COURT)

4. PLEXI-GLASS

5. FOUNTAIN WALL AD

6. ESCALATORS

7. DIGITAL UNIT

8. LIGHTBOX

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Floor plan: Ground floor

1. FOUNTAIN COURT AREA: 22sqm

Closest access: 20m

Capacity: Up to three vehicles

Ideal use: Car exhibitions

2.POSTNET COURT: 10sqm

Closest access: 50m

Capacity: Two tables

Ideal use: Small-scale exhibitions

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Examples of media sites

Pave ad LED Screen

Escalator adsPlexi-glass wall posters

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Ramp ad

Ramp ad

Digital unit

Wall ad

Wall ad

Examples of media sites

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Contact details

Marketing and promotions

Rashida Abrahams Marketing manager

+27 10 045 7225 [email protected]

Exhibitions and advertising

Renus Grobler Brand manager (indoor and outdoor media)

+27 74 080 8385 [email protected]

Pulane Sello Exhibitions coordinator

+27 11 706 3519 [email protected]

Leasing

Penelope Matsinhe Centre manager

+27 79 879 5578 [email protected]

General information

Penelope Matsinhe Centre manager

+27 79 879 5578 [email protected]

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Exhibition booking request

BUILDING/PROPERTY/SHOPPING CENTRE/EXHIBITION AREA INFORMATION

Exhibition number Exhibition area

What would you use the exhibition area for?

Period of lease required

EXHIBITOR DETAILS (IF INDIVIDUAL)

Full name and surname

Identity/passport number

Date of birth Marital status

Current physical address

Suburb City

Province Postal code

Current postal address

Suburb City

Province Postal code

Email address

Cellphone no

Landline Fax no

Average monthly income No. of years in business

EXHIBITOR DETAILS (IF COMPANY/CLOSE CORPORATION/PARTNERSHIP/TRUST)

Company name

Registration number

VAT registration number Enterprise type

Current physical address

Suburb City

Province Postal code

Current postal address

Suburb City

Province Postal code

Email address

Cellphone no

Landline

Fax no

Average monthly income No. of years in business

ENQUIRIES AND BOOKINGS

For more information about our exhibition and media sites, as well as other marketing opportunities, please contact:

Rashida Abrahams Marketing manager | +27 10 045 7225 | [email protected]

Pulane Sello Exhibitions coordinator | +27 11 706 3519 | [email protected]

Renus Grobler Brand manager (indoor and outdoor media) | +27 74 080 8385 | [email protected]

BRYANSTON SHOPPING CENTRE

Bryanston Shopping Centre, Cnr Ballyclare and William

Nicol Drive, Bryanston, Sandton

www.bryanstoncentre.co.za

Bryanston Shopping Centre

Bryanston Shopping Centre

Redefine Properties reserves the right to change pricing and specifications

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