Making Your Website Speak Louder Than Words

About Perficient

Perficient is a leading information technology consulting firm serving

clients throughout North America.

We help clients implement business-driven technology solutions that

integrate business processes, improve worker productivity, increase

customer loyalty and create a more agile enterprise to better

respond to new business opportunities.

PRFT Profile

Founded in 1997

Public, NASDAQ: PRFT

2010 Revenue of $215 million

18 major market locations throughout North America— Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas,

Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Francisco, San Jose, St. Louis and Toronto

1,400+ colleagues

Dedicated solution practices

~450 enterprise clients (2009) and 85% repeat business rate

Alliance partnerships with major technology vendors

Multiple vendor/industry technology and growth awards

Perficient brings deep solutions expertise and offers a complete set of flexible services to help clients implement business-driven IT solutions

Our Solutions Expertise & Services

Business-Driven Solutions• Enterprise Portals• SOA and Business Process

Management• Business Intelligence• User-Centered Custom Applications• CRM Solutions• Enterprise Performance

Management• Customer Self-Service• eCommerce & Product Information

Management• Enterprise Content Management• Industry-Specific Solutions• Mobile Technology• Security Assessments

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Perficient Services End-to-End Solution Delivery IT Strategic Consulting IT Architecture Planning Business Process & Workflow

Consulting Usability and UI Consulting Custom Application Development Offshore Development Package Selection, Implementation

and Integration Architecture & Application Migrations Education

Our Speaker

Aaron Sloman, Microsoft National Business Unit, Interactive Agency

General Manager, Perficient, Inc.

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Agenda

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• Marketing Shifts• Content Conundrum• Online Marketing Suite

Marketing Shifts

Two Worlds Are One

Offline Online

vs.

Seamless Interactions

People

Brands

Products

Internet

Gaming

In-store

Mobile

Email

SocialMedia

Events

Broadcast

Publications Direct Mail

Role Reversal

People as Brands

Brands as People?

Todays Online Marketing Toolset

Todays Online Marketing Toolset

Integration Layer

Central HubOptimization, segmentation and business rules, collaboration, and data repository

Bid managementExecute and optimize pay-per-click search advertising

Ad servingTarget and deliver ads to online publishers

SocialDeploy and track messages, applications, and activity on social networks

MobileDeploy and track messages, content, and applications to mobile devices

EmailDesign and deploy email marketing campaigns

Content managementManage and deploy content across multiple channels

External applicationsConnect to external systems such as CRM and eCommerce platforms

External applicationsCollect and measure website activity

Source: Forrester – Revisiting the online marketing suite

User generated content is the new Social CRM

Companies must do more to engage consumers and commit more of their online "space" to user-generated content and social media that enables direct communication with consumers. If companies don't provide these spaces, they will find it harder to track and engage consumers because they will simply go off and create their own elsewhere.

Netpop research: Media Shifts to Social 2009

The Evolution to Social CRM

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Segmented List

Campaigns

Contact

StaticCRM Solution

Social CRM Solution

Blog

Ratings

Sentiment

Friends

Activities

CommunitiesServe Dynamic

Real-Time

Distribution

Content is King, but Distribution is Ace

Commercial organizations will be racing to allow their output to exist in many new formats. The aim will be not to drive people to a home page but to scatter diverse pieces of content in multiple contexts and thread them back to the brand.

Predictions 2009 – Leo Burnett Group

Content Conundrum

Demo : Thread Marketing

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Empowering the marketer to drive change

• Empowering with rich tools

– Fully featured authoring experiences– Ability to target content to audiences– Usage of rich assets– Converting user generated content into

company endorsed content

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Analyzing the Usage

• Listen: What are yourcustomers talking about?

• React: Create / source content customers need?

• Respond: Notify customer of content updates?

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Search is the new Personalization tool

Site search is a critical but unfulfilling part of Web site user experiences. As complex as search may seem, users only need two things for a positive site search experience: relevant results and a useful interface.

Forrester May 2010 – Site Search Best Practices

Designing a user-centric site search experience

• Blend the search and browsing experience• Make search work with user-centric language• Compensate to unintended user errors

(autosuggest and auto complete)• Opportunities to include:– Cross selling content – Search refinement– Bringing results from family– Excite users with new ways to interact in the

search stream

DemonstrationSearch as a personalization tool

Checklist

• Content inventory list - the right mix of company vs. user generated.

• Digital footprint – Where in the digital landscape are your users ?

• Distribution strategy – How do we get the content out, fresh, maintained ?

• Search Merchandising capability – is it user centric ?

• Online pulse – Keep an eye on activity, loop back to Content Inventory if not seeing the results expected.

Key portions of the Online Marketing Toolset

Web ContentSearch

Social

Computing

Digital Assets

Application Integration

Collaboration

Web Analytics

CustomerExperience

These key components provide organizations with a foundation for rich digital experiences that enables them to:

Enrich customer experiences and broaden your

customer base

Effectively reach new customers and retain

existing customers

Offer your services across multiple media

channels

Generate higher revenues by

monetizing digital assets

Q & A

Daily unique content about content management, user experience, portals and other enterprise information technology solutions across a variety of industries.

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Thank You!