making time for client development

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1 Cordell M. Parvin http://www.cordellparvin.com Time Management How to Make Time for Client Development

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In this presentation I help lawyers make time for client development and share what lawyers I coach are doing.

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Page 1: Making Time for Client Development

1Cordell M. Parvin

http://www.cordellparvin.com

Time Management

How to Make Time for Client Development

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Self Motivation

Attitude

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Attitude

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Attitude

“The pessimist (less successful lawyer) sees difficulty in every opportunity. The optimist (successful lawyer) sees the opportunity in every difficulty.”

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5More Successful

Attitude

Yes, but

Sure, how

Less Successful

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6More Successful

My problem

is My opportunity

is

Less Successful

Attitude

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7More Successful

I need to

I want to

Less Successful

Attitude

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8More Successful

I am not willing to be successful

if it means . . .I can be

successful and . . .

Less Successful

Attitude

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9More Successful

I will try my best to . . .

I will achieve

Less Successful

Attitude

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10More Successful

I want goals to be

realistic I want my goals to

challenge me

Less Successful

Attitude

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Self Motivation

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-Napoleon Hill

“There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.”

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32Start Strong

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When you first start something IT IS FUN!

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Self Motivation

And then the Dip Happens

The Dip

15

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You run out of time (and quit)

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You run out of money (and quit)

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You get scared (and quit)

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You’re not serious about it (and quit)

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You lose interest or enthusiasm or settle for being mediocre

(and quit)

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You focus on the short term instead of the long (and quit)

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You choose the wrong thing at which to be the

best in the world (because you don’t have the talent)

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Self Motivation

Why Do We Lack Motivation23

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Why Do We Lack Motivation

No Answer to “Why” Question24

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Why Do We Lack Motivation

Involves Hard Work and Energy25

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Why Do We Lack Motivation

Want Instant Results . . . with Minimal Effort26

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Why Do We Lack Motivation

Easier to Stay in Comfort Zone27

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Why Do We Lack Motivation

Change - Desperate / Necessity28

Surviving 2009

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30What – Major Definite Purpose

Why Important

How – Steps to Achieve

Core Values

Roles

2009 Plan

Projects

My Approach Tasks

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David Allen’s Approach

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Five Step System

Collect

Process

Organize

Review

DO

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Stephen Covey’s

Approach

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How did you take control of your time?

ChristyCrider’s

Approach

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10 Steps I Took To“Take Control Of My Time”

#10 Figure out priorities and make a list

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10 Steps I Took To“Take Control Of My Time”

#10 Figure out priorities and make a list

#9 Plan time around priorities

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10 Steps I Took To“Take Control Of My Time”

#8 Follow the plan which means saying no firmly, yet graciously

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10 Steps I Took To“Take Control Of My Time”

#8 Follow the plan which means saying no firmly, yet graciously

#7 Multi-task

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10 Steps I Took To“Take Control Of My Time”

#8 Follow the plan which means saying no firmly, yet graciously

#7 Multi-task

#6 Don’t do any non-billable firm tasks that someone else should be doing for me.

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#5 Get creative in how time is planned (choose activities that meet multiple priorities)

10 Steps I Took To“Take Control Of My Time”

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#5 Get creative in how time is planned (choose activities that meet multiple priorities)

#4 Maximize the day by starting it early and staying on task during the day

10 Steps I Took To“Take Control Of My Time”

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#5 Get creative in how time is planned (choose activities that meet multiple priorities)

#4 Maximize the day by starting it early and staying on task during the day

#3 Bill a lot of time out of the office (it feels better)

10 Steps I Took To“Take Control Of My Time”

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#5 Get creative in how time is planned (choose activities that meet multiple priorities)

#4 Maximize the day by starting it early and staying on task during the day

#3 Bill a lot of time out of the office (it feels better)

#2 Make it count – Do less and do the things that are important in a BIG way

10 Steps I Took To“Take Control Of My Time”

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10 Steps I Took To“Take Control Of My Time”

#1 REWARD YOURSELF! This is a marathon, not a sprint.

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What Approach Do You Take to Establish Goals?

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Goals! Make a List

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My Physical/Financial GoalsBe the best Long-Term Care Attorney in the country.

Make Baker Donelson the best firm in the southeast.

Sleep 8 hours a day.

Eat healthy.

Buy a beach home.

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My Mental Growth GoalsLearn Yoga

Live in the moment

Learn to scuba and dive the Great Barrier Reef

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My Emotional/Relationship Goals

See my three best friends in person every year.

Be there every time my children need me and most times when they want me.

Be a mentor and role model for other lawyers.

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My Spiritual/Core Value Goals

Raise children who love God and respect others.

Be grateful.

Live each day apportioning time to my core values: spiritual, family, health, work.

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What Rules About Attitude Have You Set for Yourself?

DavidWalton’s Approach

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Attitude

• Rule #1 -- Be a franchise

• CONTROL = BOOK + EXPERTISE

• Rule # 2 -- Market urgently• 5 years = 1826 days

• 10 years = 3652 days

• 20 years = 7305 days

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Attitude

• Rule #3 – Think BIG; focus small

• Have BIG goals and look for BIG rewards

• Do something small everyday

• Rule #4 – Don’t confuse your goals with the reward

• The goals is to develop and work the plan

• Believe you will get a reward for working the plan

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Attitude

• Rule #5 – Self-promotion is not a dirty word

• Self-promotion is not negative so long as it’s done with character

• Rule #6 – Be selfish

• We have all devoted a lot to the profession, but we need to ask ourselves: how can the Law fuel the way I want to live my life?

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Attitude

• Rule # 7 -- Never take a backseat to anyone

• Never hold yourself back

• Don’t buy into the “you’re too young” attitude

• The only way to control your own destiny is to have your own clients – never lose sight of this

• When in doubt – act “as if”

• Rule #8 – Don’t fear mistakes; don’t try to be perfect

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How Do You Set Goals?

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Goals

• Think Big

• Step 1: Put down anything at first – just brainstorm

• Step 2: Get specific for each item; state the goals in a way you can objectively measure

• Step 3: Develop an Action Plan for each goal

• Step 4: Assign due dates – be flexible

• Step 5: Monitor, Revise and Adapt

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Goals

• Goals aren’t perfect

• The key is work a plan – any plan – because it may lead to something you never expected

• Don’t place any limits on yourself

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How Do You Breakdown

Your Activities?

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Monthly Action Items

• Use annual goals as the basis

• List action items for the month – link to your annual goals

• Plan as much as possible

• Carry forward any unfinished items

• The list is dynamic – add items that you think of in the middle of the month

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Daily Log

• “Aspirational”

• Think about marketing everyday

• Write down anything and everything you did for marketing – no matter how big or small

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David Walton

What Are Examples of Client Development

Activities You Do Each and Every Day?

Christy Crider

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66Cordell M. Parvin

http://www.cordellparvin.com

Time Management

How to Make Time for Client Development

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