"making the case for event cinema in your theater"
TRANSCRIPT
Making the Case for Event Cinema
Arthouse Convergence 2016 Moderated by Jonathan Ross
Event Cinema Association
January 21, 2016 8:45-10:00 am Zermatt Resort
Event Cinema – Quick Stats • Fastest growing sector at the box office
– > 500% in 5 yrs!
• Exponential growth curve as digitization of cinemas ends
– $277.2m in 2014 worldwide
• Projected to hit $1 Billion by 2019
• DRAGON BALL Z: RESURRECTION
– $8.4M in 2 wks (1x/day), 450+ screens
• Theatre was the most popular genre across all markets, taking 26.1% of cross-territory revenues (W Europe/AP)
Source: IHS Research, June 2015 © 2016 Event Cinema Association (J. Ross)
Event Cinema Association
• Event Cinema Association, est. 2012 • Board of 10 professionals from exhibition/distribution across Europe & NA • Promotion includes trailers, showreels, ECA Awards • Mission is to promote and support the Event Cinema industry and those
involved in it, create a community to encourage the business to thrive • Support includes Technical Delivery Handbook, Conferences, networking
events, industry reports, training, introductions, trade show presence • 120 Members from 25 territories worldwide: content providers,
distributors, exhibitors, producers, technical providers • http://www.eventcinemaassociation.org/why-join.html
© 2016 Event Cinema Association (J. Ross)
Our Panelists • Christine Costello, MD & Co-Founder
– More2Screen (London, UK)
• Ruth Lednicer, Senior Dir., Mktg & Programs – Michigan Theater (Ann Arbor, MI)
• Mark Rupp, President – SpectiCast (Philadelphia, PA)
• Robert Sadlon, Founder & Owner, – The Moviehouse (Millerton, NY)
© 2016 Event Cinema Association (J. Ross)
What is Event Cinema? Art gallery exhibitions Ballet Film re-release /Repertory + Q&A Museum collection and special eSports exhibitions Musicals, singalongs Music Opera Theatre TV specials/premieres…
© 2016 Event Cinema Association (J. Ross)
© 2016 Event Cinema Association (J. Ross)
Global Event Cinema revenues are on the up ($m)
Source: IHS Technology © 2016 Event Cinema Association (J. Ross)
EC revenues ($m) & penetration in selected markets 2014
Source: IHS Technology
© 2016 Event Cinema Association (J. Ross)
Theatre is dominant genre, but English market drives it
Source: IHS Technology
© 2016 Event Cinema Association (J. Ross)
New programming for 2016 – from the Lincoln Center
BOOKING NOW!
© 2016 Event Cinema Association (J. Ross)
The Moviehouse – 2015 Box Office Sales
83%
17%
1st Run, Feature Film Alternative Content
• 3-4% is global avg
© 2016 Event Cinema Association (J. Ross)
The Moviehouse – Content by % Box office
48%
21%
12%
7%
7% 4%
NT Live
Met Opera
Bolshoi Ballet
RSC
Exhibition On Screen
Misc
© 2016 Event Cinema Association (J. Ross)
Fully Integrated Marketing Plans
•Pre Event o In-Theater Promotions o Online Promotions o Publicity/Talent Access o Links To Exhibitor Ticketing
Systems o Outreach
• Event Day o Custom Pre-Show o Ticketing
Multi-Millions of Impressions Per Event
On-screen :20 Digital Trailer and :30 First Look Trailer 1
:90 Digital Trailer on many additional screens
Lobby :30 Lobby Entertainment spot
© 2016 Event Cinema Association (J. Ross)
Digital Marketing and Advertising
• Event Website – Dedicated event page with ticketing – Trailers, promotions, contests
• SpectiCast Website – Event specific page – Event featured on home page
• Partners Social Media Pages – Access to fan base – Digital advertising platform
© 2016 Event Cinema Association (J. Ross)
2015 Event Cinema Stats 1
Unique Events 154
Event Nights 470
Tickets Sold 4,300,000
Estimated Gross Box Office $53,000,000
Average Ticket Price $12.33
Average GBO/Screen $1,260.00
SpectiCast Avg GBO/Screen $550.00
1 SpectiCast, Fathom, and G1200 only © 2016 Event Cinema Association (J. Ross)
2015 Event Cinema Stats
Most Attended John Carpenter’s Halloween
Dr. Who 50th Anniversary
Dragon Ball Z Resurrection F
Tickets Sold 37K 327K 550K
Gross $350K $5M $8.3M
Notes: Met Live in HD ~ 720,000 tickets sold in 2015 ~ 90,000 for Live broadcast of “The Merry Widow” Dragon Ball Z In August on opening night, DBZ screened in 895 theaters across US It’s $2,200 per screen avg landed it in first place among Top Ten movies
© 2016 Event Cinema Association (J. Ross)
Resources • Event Cinema Association (ECA)
– www.eventcinemaassociation.org
• LinkedIn – Alternative Content/Event Cinema – https://www.linkedin.com/groups/4435333 – https://www.linkedin.com/in/jonathansross
• More2Screen – www.more2screen.com
• Specticast – www.specticast.com
© 2016 Event Cinema Association (J. Ross)
THANK YOU! Contact & Additional info:
Jonathan Ross Event Cinema Association (ECA)
Tel: (818) 795-2245 [email protected]
Skype: jonross3d