making social media routine and successful in your organization
TRANSCRIPT
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After the Honeymoon:
Making Social Media Routine and Successful by:
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The Ground Rules:
• Tweet stuff via #NACE11 and/or #NACE11sm• I’ll try and leave time for tweets• Tag @douglasLmiller with questions for after• Even though I use “Social Media” I mean
“digital media”
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tweet this:
There is no such thing as “Social Media.”
We always use media. Now we do so digitally.
Media is not social. People are.
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After the Honeymoon:Making Social Media Routine and Successful by:
http://bit.ly/humanwordhttp
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Just the beginning.
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No long term plan.
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Real Life is Real Time.
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Strategy?!
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Aliens have landed.
-#Justsayin
Omg! I know!-
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And then?
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Take these with you:
• Make room for the Truth.• Be the Language.• Reverse Engineer Everything.
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Step One: Make Room for the Truth
• Prepare by making room for the “alien” truth.• First things first – one thing at a time.• This will be “The Adjustment”
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Aliens. #SRSLY.
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Ambassadors for Truth.
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Ambassador building.
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Strategy: me.
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Not helpful.
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Make it easy.
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tweet this:
• Facilitate local buy-in using safe zones of practice and failure.
• Make it ok to experiment.• Give easy options for making room for the
truth.
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The link is made.
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Step Two: Be the Language.
• Establish a way of airing out vocab.• Get questions coming in.• Figure out what is needed, toss the rest.
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State your terms.
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tweet this:
When it comes to digital media, message is 20% content and 90% context.
Context is THAT important, but content can’t be any LESS important.
Three keys to digital success: curation, currency, and change.
It’s about feeds, not destinations.
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Time enough for all of it.
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Curation is your feed.
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Information is currency.
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Change begins measurement.
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Step 3: Reverse Engineer Everything.
• Take apart your current content habits.• Examine the traffic you already have.• Investigate new tech backwards from your
users’ POV
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tweet this:
Whenever possible, make the machines do the work, but make sure the humans do the relating.
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The top of the stream.
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Email lives.
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Many feeds, one call to action.
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A few final words about multi-media:
• Be visual. • Successful video is intensive.• Don’t forget the call to action.
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Take these with you:
• Make room for the Truth.• Be the Language.• Reverse Engineer Everything.• Contact me with Questions.