making price spy famous
DESCRIPTION
PriceSpy.co.uk is one of the UK’s leading price and product comparison sites, comparing over 654,000 products across over 1,700 retailers. This is the story of how Shackleton used PR and social media to launch this major international brand to British consumers.TRANSCRIPT
Brief: Make international brand
Prisjakt.nu famous in the UK.
www.pricespy.co.uk
PriceSpyUK
@PriceSpyUK
PriceSpyUK
We designed a long-term strategy of combined
PR and social marketing with the key focus on 'shopping intelligence'
We analysed in house data and surveys to create engaging and interesting stories
We looked at trends, analytics and addressed
real issues in the industry
Whether discussing Violent Video Games or The Fittest UK City, we had it covered, reaching the people that mattered
Social media channels further promoted these stories and built engagement through
entertaining posts and bespoke apps
We created a Twitter account to engage
with key influencers and build a community
And, starting from the ground up, created a
Facebook and Pinterest page to educate audiences about
PriceSpy functionality
We worked closely with PriceSpy to reward fans and
incentivise engagement
We contacted influential media partners to target
existing, relevant databases of potential fans
With that strong base, it was time to initiate
the first of many campaigns
We sought to find the public face of ‘PriceSpy UK’ in the form of the Gadget Guru
We had over 400 entries, which were refined to a Top 10
And opened to a public vote
We held interviews in person and via Skype
with candidates
The Gadget Guru blog was launched in January 2014
We think it's pretty awesome. http://gadgetguru.pricespy.co.uk
And we have much, much more in store