Download - Making Price Spy famous
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Brief: Make international brand
Prisjakt.nu famous in the UK.
www.pricespy.co.uk
PriceSpyUK
@PriceSpyUK
PriceSpyUK
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We designed a long-term strategy of combined
PR and social marketing with the key focus on 'shopping intelligence'
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We analysed in house data and surveys to create engaging and interesting stories
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We looked at trends, analytics and addressed
real issues in the industry
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Whether discussing Violent Video Games or The Fittest UK City, we had it covered, reaching the people that mattered
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Social media channels further promoted these stories and built engagement through
entertaining posts and bespoke apps
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We created a Twitter account to engage
with key influencers and build a community
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And, starting from the ground up, created a
Facebook and Pinterest page to educate audiences about
PriceSpy functionality
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We worked closely with PriceSpy to reward fans and
incentivise engagement
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We contacted influential media partners to target
existing, relevant databases of potential fans
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With that strong base, it was time to initiate
the first of many campaigns
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We sought to find the public face of ‘PriceSpy UK’ in the form of the Gadget Guru
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We had over 400 entries, which were refined to a Top 10
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And opened to a public vote
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We held interviews in person and via Skype
with candidates
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The Gadget Guru blog was launched in January 2014
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We think it's pretty awesome. http://gadgetguru.pricespy.co.uk
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And we have much, much more in store