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“Making life easier for consumers and our customersis at the heart of everything we do”.

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JML is a global leader in consumer products sold through innovative video marketing.

Over the last 30 years, we have grown from a small family company into a global business with an annual turnover of more than £100 million.

Our success stems from our unrelenting focus on the products we sell and the way we sell them. We have built our business by engaging with our customers through dynamic multi-channel advertising, creating distinctive promotional videos that inspire, entertain and sell.

We have grown by continually investing in product and brand development, and by embracing the potential of new technologies to help us expand and communicate with our customers.

Our people are our biggest asset. The JML team is skilled and highly experienced. We bring passion and drive to our vision and always put quality and service at the forefront of everything we do.

WHO ARE WE?

54

Every JML product has a story to tell, and we use a powerful multi-channel strategy to bring that story to life in-store.

audience using a dynamic, visually exciting approach that entertains and persuades. Every video highlights everyday problems and provides compelling solutions that create instant impact and deliver sales.

exhibitions around the country. Today we use a combination of TV spots, online video content and infomercial advertising together with in-store screen promotions.

Our multi-channel campaigns create screen-to-screen synergy, reinforcing brand values and key selling points. This starts from home televisions, right through to the point of purchase and on to our vibrant product packaging.

RETAIL

5

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We are one of the UK’s biggest daytime TV advertisers, airing over 120,000 commercials every year.

Our distinct and instantly recognisable commercials are broadcast across a variety of Freeview, cable and satellite channels. They reach more than 25 million homes each year, where they are viewed an estimated 2.8 billion times.

store names using voiceovers. Independent research has proven that 71% of people who

buy other products from that store†.

RETAIL / TV advertising

† SOURCE: Market research conducted by Conlumino

98 999

71%advertising

60%have watched our home

shopping channel

64%have watched our in-store screens

57%have seen a JML

advert online

THE POWER OF OUR ADVERTISING...What JML customers say:

SOURCE: JML commissioned independent research in a major retail chain.

RETAIL / TV advertising

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JML’s retail promotions are among the most profitable uses of floor space available for stores. Our attention-grabbing displays can be found in more than 15,000 stores worldwide.

programmed to show our highly effective demonstration videos.

The synergy between our national advertising campaigns, videos and innovative product

RETAIL / Promotions RETAIL PARTNERS

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Selling direct to consumers has always been an integral part of JML’s business.Customers can order our products directly through traditional methods, such as mail order, TV home shopping, and online.

JMLdirect.com is fully mobile and tablet responsive. No matter what device you use, our

Our award-winning UK-based customer service team, inbound sales team and distribution

DIRECT

DIRECT

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Our home shopping TV channel broadcasts our infomercials 24/7.

Infomercials provide product information in an entertaining, engaging and informative

limited-time offers and enjoy seeing the latest products we’ve developed and sourced to make their everyday easier.

All our informercials and content is produced in-house by our talented team who are well

DIRECT / TV Shopping

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E-commerce and Digital Marketing are continually growing avenues for JML. Millions of customers visit JMLdirect.com every year.

engage with our customers and to attract new consumers.

Platforms such as Amazon, Facebook, Instagram, Twitter and Youtube are ideal channels for our unique video content, and to demonstrate our innovative products.

DIRECT / JMLdirect.com

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Our Product Catalogue remains an important part of JML’s marketing communication.

Created by our in-house designers, it is an ideal showcase for the entire JML range. Using the very highest-quality photography, shot in-house by our creative team, our catalogue provides an easy-to-browse, informative guide for every JML product.

With a new issue every six months, the catalogue is the ideal showcase for our vast range of products. Editorial features expand on key products, insights into our team and extra tips.

DIRECT / Catalogue

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UNITED KINGDOM

LONDON

UNITED KINGDOM

SOUTH SHIELDS

GERMANY

NECKARSULM

MALAYSIA

KUALA LUMPUR

HONG KONG

SINGAPORE

80Distributor

markets

6Offices

A wide range of JML products are available to consumers in over 80 countries.

by advertisers and resellers around the world.

any market. Our expertise and extensive range of proven promotional products have transformed the fortunes of many entrepreneurial JML partner distributors.

INTERNATIONAL

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TTTTTTMTMMMMM

Original

P r o f e s s i o n a l

TM

Seven out of ten UK homes have purchased a JML product.† We develop and source products that solve everyday problems, have a story to tell and help make life easier.

bringing to market quality and innovation across a diverse range, from cleaning and kitchen products to health and beauty, toys and beyond.

JML PRODUCTS:

Solve problems Tell a story Offer great value

OUR PRODUCTS

† SOURCE: Market research conducted by Conlumino

JML BRANDS

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KITCHENOur kitchen products are designed to make cooking simpler, healthier and tastier. Our award-winning brands, such as Ceracraft,

cooking equipment and gadgets that enable our customers to create meals for the whole family.

AROUND THE HOMEJML home products are designed to make daily chores easy and, through innovation, solve all those everyday problems. From smart storage solutions, such as VacPack, essential car maintenance with the Mantis range, a better night’s sleep or just keeping the kids amused, we have a product for almost any household task.

OUR PRODUCTS / Categories

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HEALTH & BEAUTYFrom the latest anti-ageing cosmetics to must-have accessories, our innovative range of health and beauty products are designed for men and women of all ages. JML has an exceptional reputation, thanks to best sellers such as Ped Egg, Simply Straight and Mineral Magic. We’re constantly developing new ideas to help our customers look and feel great.

LAUNDRY & CLEANINGWith over 25 million ironing board covers sold worldwide, JML

Power. Our smart and versatile solutions help save time and money, whilst delivering professional results for a sparkling, clean home.

OUR PRODUCTS / Categories

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DIYOver the past 30 years we have promoted the latest innovations

easier and safer so that beginners and enthusiasts alike can obtain professional results and save money at the same time.

PETSCats and dogs are an important part of families and, with nearly

sure they are entertained and cared for. From self-grooming with Purrfect Arch to keeping them amused with Wobble Wag Giggle Ball, our pet range is constantly expanding.

OUR PRODUCTS / Categories

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Design, film production, accountancy, marketing, sales, customer service, logistics, merchandising, distribution and more. We do it all under one roof.

It also inspires greater passion in our team. From idea to customer acquisition, we utilise in-house expertise in everything we do to provide a truly unique approach.

PRODUCT DEVELOPMENTSourcing/ Our experienced product development team delivers over 100 new products to market every year. The excellent relationships we have forged with factories, inventors, suppliers and entrepreneurs enable us to create winning products time after time.

Development/ We are specialists in shaping ideas and developing products into successful commercial opportunities. We assess each new concept through rigorous testing, competitor analysis and consumer trials to ensure it meets our high standards for innovation, quality and value. A product is only approved once there is no doubt it will deliver exceptional results to our customers.

ALL UNDER ONE ROOF

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ALL UNDER ONE ROOF

CREATIVEMarketing/ Our marketing department is responsible for telling the story of every JML product using a unique multi-channel

print and online media. We are renowned for our innovative and award-winning approach to creating distinctive, dynamic campaigns that engage our customer base and deliver exceptional results for retailers.

Design/ We have a dedicated, multi-disciplinary team that creates high-impact designs across a wide range of media. We balance information and aesthetics, illustrating unique selling features in a way that is both clear and appealing. Each product requires a different solution and our in-depth understanding of the retail environment ensures our packaging sits perfectly in promotional or category space.

Film/ Our experienced producers, editors, writers and directors create over 100 TV commercials, in-store content, infomercials and video content every year. We use the

compelling advertising that is seen by millions of people across the globe. Combining computer-generated images with product demonstrations, testimonials and professional endorsements, JML

our products and brands to drive exceptional sales.

FIELD SUPPORT Merchandising/ Our merchandising team offers custom-built display solutions for retailers of every size. We design easily-adaptable layout plans

worldwide, all customised to play our latest commercials, JML promotions are continually updated to support our national TV campaigns and other promotional activities.

Support Team/ support team is recognised as one of the best in the business. They visit thousands of stores every week to ensure all JML promotions are fully stocked and expertly presented. Aside from providing advice and information to staff, they also enable us to react quickly to demand, ensuring we can adapt our products and promotional space to expand customer interest and further drive sales.

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ALL UNDER ONE ROOF

FULFILMENTWarehouse/ Central to all JML operations is our warehouse complex based at Tyne

extraordinary growth in demand for JML products and to give us the space and scope to expand further. Today we have over 20,000 square metres of

2000 shipping containers every year.

Distribution/

and Ireland, our bespoke distribution centre processes more than 300,000 individual orders and transports over 1.5 million cartons for retail every year.

CALL CENTRECustomer Services/ Our award-winning team ensure our customers receive top-notch service, enjoy their shopping experience and return time after time to purchase from us. 95% of enquiries are dealt with, to the satisfaction of the customer, in

Inbound Sales/of our customers calls our order lines they will speak to one of our in-house, UK-based team. Our operators are product experts and love talking to our great customers and sharing tips, tricks and the latest deals to provide the best value and service.

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THE TEAM

Our team has an unparalleled wealth of experience across retail, direct-to-consumer, digital and TV.

We are passionate about investing in people, giving them the opportunities to develop and grow through training and internal promotion.

shared involvement and in-depth knowledge of the business has created an outstanding leadership team that has helped JML grow into an international household brand.

JOHN MILLSChairman

John founded JML (John Mills Ltd) in the basement of his house in Camden Town

an internationally recognised household brand and a truly global enterprise. Today,

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THE TEAM

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KEN DALYChief Executive Officer

Ken spearheads the company’s global growth and leads the senior management team. With a background in electronic engineering, Ken joined JML in 1994, initially in a sales role, when the company

various key posts driving the company’s expansion, Ken was made Group Managing

in 2012.

SHAUN TEBBLEChief Operating Officer

Shaun heads all aspects of JML’s logistics,

operational planning. Shaun joined JML

established a nationwide network of sales people as the company grew, and further took on responsibility for warehousing and distribution. Shaun was promoted

2007 before becoming COO in 2012.

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THE TEAM

THE TEAM

4440400000440000

THE TEAMM

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BRIAN KEOGHChief Sales Officer

With over 15 years experience in retail, Brian is responsible for all aspects of our UK and Ireland retail business. Brian

for many of our major retailer accounts. In response to the growing expansion of our retail operation across the globe, Brian

and then joined JML’s Board as Chief Sales

CAROLINE CORBYNon-Executive Board Director

Following a successful career in the city as a private equity specialist, Caroline has more than 20 years experience as a board member on over 20 private sector boards. In 2007, she joined the London Probation

Trust and went on to become chair in 2013. Caroline is also a board member of North

Fitness to Practise Panels for the Nursing and Midwifery Council. Caroline provides

non-executive strategic assistance to JML.

DAVID GRIERNon-Executive Board Director

experience working within a number of

42 43

JANIE PEACEDirector of International Sales

Janie founded our International

responsible for the export of

80 countries worldwide with a rapidly expanding network of global partners, retailers and home shopping companies. Janie also oversees sales and distribution to major UK and Ireland mail-order businesses.

Ben ThomasProduct Development Director

Ben heads up the product development and sourcing functions of the business,

winning products while focusing on value and quality. Ben extensively travels the globe and works with our key partners to bring the best new, innovative products to market.

URSULA ADEANEGroup Marketing Director

With a wealth of experience

and advertising, Ursula is an innovative commercial and creative marketer. Responsible

production and direct-to-consumer teams, she ensures our customers are engaged, entertained and informed.

KEVIN DICKENSBrand & Design Director

Kevin joined JML in 2007 and has over 15 years of design

responsible for JML’s corporate and product branding, packaging design, creative copywriting, photography, art direction and all online creative content. Kevin balances detailed and impactful sales messages with

aesthetics and branding.

SCOTT BENNETTOperations Director

Scott has been instrumental in the development of JML’s

and target-focused, Scott is continually reviewing processes, from forecasting

product, with the aim of improving availability while reducing the negative impact

PABLO ALVAREZIT Director

Pablo leads our strategic technical roadmap. With his team, they keep the different platforms running smoothly for customers and providers, developing and implementing new advances to keep us at the cutting edge. After 10 years in IT hospitality across Spain and Mexico, he came to the UK to build a new career in retail.

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THE TEAM

Our purpose...

a globally successful company

JANE GILLGroup Head of HR

Jane joined us in 1998 from the Civil Service and is responsible for all people-based activity from an operational and strategic perspective. Supported by a team, their

keeping all employees happy

business and contribute to the company’s values, purpose and vision.

ISAAC OBENGGroup Financial Controller

Isaac joined JML in 2001 as Chief Accountant, having

1993, and was promoted to Group Financial Controller in

daily operations of the accounts department in the UK. Before joining JML, Isaac worked as an accountant in the PR sector for a variety of high-end companies.

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Passion for, and pride in, our company

Treating each other, our

suppliers and our customers,

with respect

Innovating for success

Quality in our products and services

Sustaining

and stability as we grow globally

Our values... Our vision...A JML product in every home

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HEAD OFFICE

Chiswick Green,

London, W4 5RU. UKT:F:

DISTRIBUTION & CUSTOMER SERVICES

Unit 1 Eastside, Port of Tyne,South Shields, NE33 5SP. UKUK: +44 (0) 800 781 7831ROI: +44 (0) 41-978 0003

CONTACTS

www.JMLdirect.com