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Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary. 1 Yahoo 2014 Confidential & Proprietary.

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Page 1: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Making Learning a Daily HabitP E R S O N A L I Z I N G E X P E R I E N C E S TO E N G AG E L E A R N E R S

Yahoo 2014 Confidential & Proprietary. 1Yahoo 2014 Confidential & Proprietary.

Page 2: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

THE STEPS

THE EXPERIENCE

THE FORMULA

How to build an engagement

approach

What we learned and where we’re

headed

Why Yahoo needed to create new ways to

engage learners

Yahoo 2014 Confidential & Proprietary. 2Yahoo 2014 Confidential & Proprietary.

Page 3: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Digital daily habitsTop 12 daily onlineTop 12 daily online habits of internet users

News Lifestyle

Search

VideoEmail

Sports Blogs

MusicQ&A

Yahoo 2014 Confidential & Proprietary. 3Yahoo 2014 Confidential & Proprietary.

ShoppingGames

Socializing

Page 4: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

www.pollEv.com/ysldp /y

On a scale of 1-5On a scale of 1-5, where is your

organization inorganization in making learning a

daily habit?

Yahoo 2014 Confidential & Proprietary. 44Yahoo 2014 Confidential & Proprietary.

Page 5: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Formula for learner engagement

M A K E I T F U N

T E S T D R I V E

G O V I R A L

K E E P I T R E A L

+ + +

=

+ + +M O T I V A T I N G & I N T E R E S T I N G

E X P E R I E N C E M E M O R A B L ER E L E V A N C E

Yahoo 2014 Confidential & Proprietary. 5Yahoo 2014 Confidential & Proprietary. 5

=engagement

Page 6: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

for Designing Engaging LearningBack to Basics

g g g g g g

1 Identify desired business outcomes (includes business outcomes experience)1 business outcomes, experience)

2 Define what your audience needs to know and how they will apply it

3 Build application-focused content and activity after every content module

4 Create resources “close to the job”, 1-2 clicks away

Yahoo 2014 Confidential & Proprietary. 6Yahoo 2014 Confidential & Proprietary.

5 Establish accountability with the learners

Page 7: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

for Creating Learner EngagementBest Practices6 for Creating Learner Engagement6

3

Create one-click resourcesThink like a 1resourcescamp counselor

4

Go analog2

Get the blood flowing

6Address the generations

4

Yahoo 2014 Confidential & Proprietary. 7Yahoo 2014 Confidential & Proprietary. 7Yahoo 2014 Confidential & Proprietary. 77

Practice of practice

5

Page 8: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Engagement Activity Types

RAPID FIRE

HERE’S THE PITCH!

GUIDEBOOK

SCAVENGER HUNT

POLL EVERYWHERE

JINGLES

OUTSIDE IN

Yahoo 2014 Confidential & Proprietary. 8Yahoo 2014 Confidential & Proprietary. 8

Page 9: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Yahoo 2014 Confidential & Proprietary. 9

Page 10: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Purple Immersion‘Hoo-Town Hunt

M O T I V A T I N G & I N T E R E S T I N G E X P E R I E N C E M E M O R A B L ER E L E V A N C E

+ + +M A K E I T T E S T G OK E E P I T + + +M A K E I T F U N

T E S T D R I V E

G O V I R A L

K E E P I T R E A L

10Yahoo 2014 Confidential & Proprietary. 10Yahoo 2014 Confidential & Proprietary.

Page 11: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

11Yahoo 2014 Confidential & Proprietary.

Page 12: Making Learning a · 2015-01-26 · Making Learning a Daily Habit PERSONALIZING EXPERIENCES TO ENGAGE LEARNERS Yahoo 2014 Confidential & Proprietary.Yahoo 2014 Confidential & Proprietary

Making Learning a Daily Habit

Yahoo 2014 Confidential & Proprietary. 12

I R E N E W A L K E R

I W A L K E R @ Y A H O O - I N C . C O M

J U D Y S C H W A R T Z

J U D Y S C H @ Y A H O O - I N C . C O M

Making Learning a Daily Habit