making effective presentation
TRANSCRIPT
Making Effective presentation
Group 6
Why Presentation?• A fact of life
Developing the presentation
1. Analyzing the situation2. Setting your Goal3. Developing the Thesis4. Maximizing your credibility
I. Analyzing the situation
Analyzing the situation
• Audience• Yourself as a speaker• Occasion
Analyzing the audience
• Who are the key Audience Members?• How Much Do They Know?• What Do They Want to Know?• What Are Their Personal Preferences?• Which Demographic Characteristics Are
Significant?• What Size Is the Group?• What are the Listeners’ Attitudes?
Type of speakers
Analyzing Yourself as the Speaker
• Your Goal• Your Knowledge• Your Feelings about the Topic
Your Goal
• Why you are speaking?• Are you especially interested in reaching one
person or one subgroup in the audience?• What do you want your key listeners to think
or do after hearing you?• How will you know when you’ve succeeded?
Your Knowledge
• Considerable knowledge on the topic• Do some research • It is better to over-prepare now than to look
like a fool later.
Your Feelings about the Topic
• You can’t sell a product that you don’t believe in.
• Sincerity is one the the greatest assets a speaker can have .
• If you are excited about the topic, your delivery improves: tone, movement, enthusiasm, more natural.
Analyzing the Occasion
• Facilities
• Time– Time of the day– Length of the time
• Contexts– Whether the audience bored or stimulated,
receptive or angry, thoughtful or jovial.
II. Setting Your Goal
General Goals
• Informative– HR officers presenting about filing
insurance claim• Persuasive
– To change what an audience thinks, eg. selling
• Entertain– Welcoming speaker, after-dinner
speakers at company gathering
Specific Goals• Describe the Reaction You Are Seeking
– I want everyone in this group to show me that he or she can operate the voice mail system correctly after my talk.
• Be as Specific as Possible– I want this group to stay within their budget
• Make Your Goal Realistic– Social judgment theory
Social judgment theory
III. Developing the Thesis
Developing the Thesis
• The thesis statement: central idea or key idea• Steve Jobs’ Thesis when launching iPhone in
2007 and iPad in 2010• “ Today, Apple Reinvents the Phones”.• “Innovation that distinguishes leader and
followers”.• Thesis: Switching to our marketing service will
increase your sales.
IV. Maximizing Your Credibility
Maximizing Your Credibility
• Demonstrate Your Competence– Knowledge of the subjects, credentials,
demonstration of your ability• Earn the Trust of Your Audience– Honesty– Impartiality
• Emphasize Your Similarity to the Audience– Common ground
Thank You for Your Attention!