ACADEMIC LIBRARY OUTREACH

Makerere University Library WorkshopPresenters:Paula Smith

Xan Goodman

THE LIBRARY IN TRANSITION

Since the advent of the Internet the library has become one of the most transformed departments on most campuses. It may look very much the same on the outside, but the resources and services have been and continue to be significantly altered.

- Patricia Senn Breivik,

Higher Education in the Internet Age

REASONS WHY OUTREACH IS NEEDED Declining level of budgetary support Increased competition from other

sources of information, such as the Internet

Changes in educational system Changes in information technology

BENEFITS OF OUTREACH

To better serve your communities, faculty, staff, and student populations

To increase the visibility of the library and promote its value

To encourage greater use of the print and electronic resource collections

To promote the services offered by the staff (i.e. instruction, interlibrary loans, etc.)

To increase the return on investment (ROI) in library research databases and other library materials

BENEFITS OF LIBRARY (CONT.)

To develop relationships and key supporters for good times and times of crisis

To build a reputation as a library connected to its internal and external communities

CORE OF THE ACADEME

Teaching&

Learning

ServiceResearch

OUTREACH OPPORTUNITIES

Outreach

FacultySecondarySc

hools

Community Colleges

Public Libraries

Community Organizations

Students

International Students

Alumni Association

Student Organizations

Learning & Tutoring Centers

OUTREACH AND MARKETING METHODS

TRADITIONAL WEB 2.0

Brochures Newsletters School Paper Article Exhibit / Displays Author Events Community Service Workshops Links to CMS Web site

Wikis, Blogs YouTube, Flickr Facebook, MySpace, Hi5 RSS Feeds Second Life Podcasts Multimedia Mobile Devices

WHAT’S YOUR NICHE?

What are you deeply

passionate about?

What drives your

resource engine?

What you can be the best in the world at?

PENN STATE ABINGTONAND

UNIVERSITY OF SOUTHERN NEVADA

Outreach at Our Institutions

UNIVERSITY OF SOUTHERN NEVADA

Xan Goodman Reference and Instruction Librarian

CONTEXT

University only ten years old Two campuses in two states Block System Four programs First reference and instruction librarian

hired

GENERAL OUTREACH

Traditional Newsletter Bulletin Boards International Day Book Fair Faculty Publication Display Fiction Lease Books Interlibrary Loan Library Instruction

TRADITIONAL OUTREACH (CONT.,)

Faculty collaboration Workshops

WEB 2.0 OUTREACH

FlickR FaceBook LibGuides YouTube Instant Messaging Ask-A-Librarian Tutorials - Screencasts

PENN STATE ABINGTON

Paula M SmithReference and Instruction Librarian

PENN STATE UNIVERSITY

Overall Fall Enrollment: 87,163Abington Fall Enrollment: 3,424

PENN STATE ABINGTON

Penn State Abington's library has a collection of nearly 60,000 volumes and over 400 electronic databases.

Access to 5 mil. books, periodicals, etc thru Penn State system

4 Reference Librarians and 4 staff

Commuter campus with over 3000 students; 30% diverse representation

Open to students, staff, faculty and Pennsylvania residents

Campus – Strategic focus on Internationalization

GENERAL OUTREACH

Website and web based tutorials Facebook, Blog, Library Thing, Del.icio.us Instruction and research services First Year Experience workshops Virtual reference service Open house with giveaways Book exhibits New faculty orientation Librarians serve on campus committees

SPECIALIZED OUTREACH

Partnerships and collaborations with faculty and staff, ACURA

Faculty Research Reception Student Art Exhibit International Photo Exhibit Archival room containing information

on Amelia Earhart http://www.libraries.psu.edu/digital/ogontz/

Surveys

Questions???