make it sparkle

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your WebsiteBest Friends National Conference | July 19th, 2015 Eve Simon, Beaconfire RedEngine

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website


Digital strategies, integrated marketing & web sites for social

good


RyderJennifer, Data Analyst and Production Lead

OJAmy, UX Designer

Bella & TrevorAndrew, Director of Business Development


Max & ZoeEve, Creative Director


Digital Engagem

entEcosyste

m

Web

Display

Mobile

Social Media

Content

Email

Paid Search


“If you don't know where you're going, any road will get you there.- The Cheshire Cat

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your WebsiteKodiKristin, Talent Director


“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.- Abraham Lincoln


Remember those pain points?


Lets turn them into goals


Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”

Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.

Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.

“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.

What Drives His Engagement >• Organization is trusted• Has events and gatherings where I can donate in person• Is an organization I would feel proud to talk about with others• Makes me feel I made a smart decision to donate• Helps me feel part of a broader community

Involved Do-Gooder

Prospect


Sample Content Inventory

Downloadable Content Inventory Spreadsheet:http://maadmob.com.au/resources/content_inventory

http://maadmob.com.au/resources/content_inventory




AllegraTim, Front end developer


“No, Watson, this was not done by accident, but by design.

- Sherlock Holmes


“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.

- Shaker Philosophy


GeorgeLynn, CEO

https://color.adobe.com/create/image/



Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttp://www.checkmycolours.com/

http://www.checkmycolours.com/

http://www.checkmycolours.com/


Working with imagesThe French General (aka “Frenchie”) Cara, Director of Services Delivery


Scale, don’t distort


Square

Horizontal(Landscape)

Vertical(Portrait)

Aspect ratio is your friend


FB: Shared link/image• Recommended upload size of

1,200 x 627 pixels.

• Square Photo: Minimum 154 x 154px in feed.

• Square Photo: Minimum 116 x 116 on page.

• Rectangular Photo: Minimum 470 x 246 pixels in feed.

• Rectangular Photo: Minimum 484 x 252 on page.

• Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

SOURCE: http://sproutsocial.com/insights/social-media-image-sizes-guide/


SOURCE: http://www.socialmediaexaminer.com/optimize-images-across-social-networks/

One Size Fits All?

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttps://www.myfonts.com/WhatTheFont/

https://www.myfonts.com/WhatTheFont/

https://www.myfonts.com/WhatTheFont/

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttp://thenounproject.com/

http://thenounproject.com/


Lucky (and Rocky)Darren, Data Analyst


“The most valuable commodity I know of is information.- Gordon Gekko


Basic Google Analytics Dashboard


https://analyticsacademy.withgoogle.com/explorer




http://www.webanalyticsdemystified.com/ae/ae-business.asp




http://www.crazyegg.com/



Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website htt

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http://www.usertesting.com/

http://www.usertesting.com/

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttps://www.surveymonkey.com/

https://www.surveymonkey.com/

https://www.surveymonkey.com/


Site Critique• Who are they?

• What do they do?

• What can you do here?

Think about:

• Navigation

• Layout

• Voice

• Imagery

• Contrast

• Color

• Typography

• Readability

• Call to action

Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your WebsiteBest Friends National Conference | Websites That Win Hearts, For Good

make it sparkle

Design

creative director

talent director

integrated marketing

eve simon

production lead oj amy

data analyst

beaconfire redengine

cheshire cat