sparkle-ize it talk and workshop from the sum conference
DESCRIPTION
Every Designer has had the experience at one point or another of having someone draw something for them, and ask them to take it and make it look good. This happens for one (or many) of several reasons: • They don't have time to think about or discuss alternatives • They think it's the best solution • They think you have little to offer besides making tarting up their idea ("Make it sparkly") Too often, people assume point #3, get insulted, but sparkle-ize it anyway. It's demoralizing and often results in sub-par work (it is at least not as good as it could be). This happens in other contexts too: Actors get told how to say their lines (the dreaded “line reading”). Writers are asked to “just write [my idea] up”. Designers tell Engineers how they should implement what's designed. Most of us are guilty of assuming #3 at some point, whatever our role is. This talk is about how to "reverse out" design thinking. How to look at a napkin drawing and work with the person who drew it to understand what their goals were when they made it, and to propose alternative solutions. Conversely, if you think in solutions and can't help handing scribbles on napkins to your colleagues, it's about how to back out your own thought process and get more and better contributions from your colleagues. Either way, it's about better solutions.TRANSCRIPT
The Sum Sparkle-ize It
Workhop!!! <3
@DesignMap
#TheSum
What I’m doing: Workshop
1. Talk (45 min)
2. Break (15 min)
3. Divide into 8 groups
4. Napkin One: (60 min)
5. Vote on napkin to use
6. Identify if someone needs to role-play
7. Choose tactic to try
8. Try it
9. Share (30 min)
10.Napkin Two (ditto)
@DesignMap #TheSumSparkle-ize It!
What I’m doing: Talk
1. What is “getting a napkin”?
2. How does it relate to design thinking?
3. How does it relate to roles besides design?
4. What is “sparkle-izing”?
5. Example of getting a napkin
6. 7 tactics for ideating.
7. NB
8. What if you draw on napkins?
9. Conclusion, questions, war stories….
@DesignMap #TheSumSparkle-ize It!
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
@DesignMap #TheSumSparkle-ize It!
Sparkle-ize It! @DesignMap #TheSum
“Design Thinking”
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
= Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
Empathize
Define
Ideate
Prototype
Test
= Design
Sparkle-ize It! @DesignMap #TheSum
The outline of a solution
that kills the chance
for others to make
meaningful contributions.
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
Design
Sparkle-ize It! @DesignMap #TheSum
Design
Communications
Sparkle-ize It! @DesignMap #TheSum
Design
Communications
Product Managers
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
Design
Communications
Product Managers
Teachers
Developers
Sparkle-ize It! @DesignMap #TheSum
Design
Communications
Product Managers
Teachers
Developers
Aestheticians
Sparkle-ize It! @DesignMap #TheSum
Design
Communications
Product Managers
Teachers
Developers
Aestheticians
Parents
Sparkle-ize It! @DesignMap #TheSum
“Jazz it up a bit.”
“Make it look good.”
“Add some lipstick.”
“Just be creative with it.”
“Make it sexy.”
“We need more eye candy.”
“Fill in the details.”
“Do your...”
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*
*
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*
*
*
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**
Sparkle-ize It! @DesignMap #TheSum
Example
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
“We hope by answering these questions we can get to the heart
of the requirements that you expressed in your document.”
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
So, what to do?
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
1st - 2nd order:
product
(immediate challenge)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
1st - 2nd order:
product
4th order:
system / relationship
Consider 4th Order Design
Sparkle-ize It! @DesignMap #TheSum
© Photo by Johnny Holland, sketchnote by Jake Causby
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
Empathize
1st - 2nd order:
product
4th order:
system / relationship
Empathize
Sparkle-ize It! @DesignMap #TheSum
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
• it’s not optional
Sparkle-ize It! @DesignMap #TheSum
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
• it’s not optional
• out of time
Sparkle-ize It! @DesignMap #TheSum
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
• it’s not optional
• out of time
• this is best
Sparkle-ize It! @DesignMap #TheSum
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
• it’s not optional
• out of time
• this is best
(Dunning–Kruger effect)
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
The fool doth think he is wise,
but the wise man knows himself
to be a fool.
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
• it’s not optional
• out of time
• this is best
• this is all your job is
Sparkle-ize It! @DesignMap #TheSum
Empathize
Define
Ideate
Prototype
Test
Empathize
Empathize
• it’s not optional
• out of time
• this is best
• this is all your job is
• it’s hard!
Sparkle-ize It! @DesignMap #TheSum
Reasons of Opportunity
• it’s not optional
• out of time
• this is best
• this is all your job entails
• it’s hard!
Sparkle-ize It! @DesignMap #TheSum
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
Empathize
1st - 2nd order:
product
4th order:
system / relationship
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #TheSum
Empathize
1st - 2nd order:
product
4th order:
system / relationship
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
7 Techniques
Technique 1: 3 Things
• ask:
• most important thing this does
• things you wish this did better
• words you’d use to describe this
• make three new versions
Sparkle-ize It! @DesignMap #TheSum
Technique 2: Concept Map
Sparkle-ize It! @DesignMap #TheSum
Technique 2: Concept Map
Sparkle-ize It! @DesignMap #TheSum
Technique 3: Competitive Analysis
Sparkle-ize It! @DesignMap #TheSum
Technique 4: Re-Trace Their Steps
Sparkle-ize It! @DesignMap #TheSum
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
wh
y how
?
?
?
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #TheSum
Technique 6: Heuristic Ideation
• variation using 4C’s:
• components
• characteristics
• challenges
• characters
Sparkle-ize It! @DesignMap #TheSum
Technique 6: Heuristic Ideation
Brad Mike Molly Kristen
drive to dealer dealer-
generated
content?
show reviews /
ratings of
dealers, any
dealer perks
(gas cards,
coffee, etc.)
show reviews /
ratings of
dealers
schedule test
drive
compare cars
(more page
views)
collaborative
comparison
selection
price focus let select
comparison
criteria
let select
comparison
criteria
read more
details
magazine-style
format,
integrated
content
larger type! let select
details of
interest, make
content easy
to find and
parse
let select
details of
interest
Sparkle-ize It! @DesignMap #TheSum
Technique 7: Business Model
Canvas
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
NB
Nota Bene
• Not me vs. you
• No thick skins
Sparkle-ize It! @DesignMap #TheSum
Nota Bene
• Give good feedback:
• Try, “I like…” / “I wish…” / “What if…” (IL/IW/WI)
• State the specific observation and explain the impact.
• Be direct, respectful, and sincere (don’t say, “You need to…”.)
• If you have something nice to say, please say it.
• Pause and wait for reactions.
Sparkle-ize It! @DesignMap #TheSum
What if you draw napkins?
• consider:
• be introspective
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
http://www.dubberly.com/articles/stevejobs.html
What if you draw napkins?
• consider:
• be introspective
• be inquisitive
Sparkle-ize It! @DesignMap #TheSum
What if you draw napkins?
• consider:
• be introspective
• be inquisitive
• don’t take it personally
Sparkle-ize It! @DesignMap #TheSum
What if you draw napkins?
• consider:
• be introspective
• be inquisitive
• don’t take it personally
• when is it ok?
Sparkle-ize It! @DesignMap #TheSum
The Long Game
Sparkle-ize It! @DesignMap #TheSum
Sparkle-ize It! @DesignMap #TheSum
Giants
• Richard Buchanan
• Toby Golsby-Smith
• Gamestorming, by Dave Gray, Sunni Brown, James Macanufo
• Design Thinking, edited by Thomas Lockwood
• Hugh Dubberly, Dubberly Design Office
• dschool.stanford.edu
• Edward Tauber, Heuristic Ideation Technique
• Alexander Osterwalder, Business Model Canvas
Sparkle-ize It! @DesignMap #TheSum
Future Giants
• Emily Brower Auchard
• Ryan Reposar, Dubberly Design Office
• Chris Hoover, Openet
• DesignMap: Nathan Kendrick, Greg Baker, Chuck
Moore, Jason Fraser, Ryan Cornwell, Kana
Knaak, Mike Aurelio, Priyanka Patel, Tin
Phatanapirom, Rona Asuncion, Ben Tremper,
Rachel Hallock, Rob Gardziel, Nick Smith, Eddie
Sheih, Matt Leigh, James Rafferty, Tiffany Chen,
Josh Rautenberg, Patrick Leahy
Sparkle-ize It! @DesignMap #TheSum
Good Luck!
Audrey Crane
@audcrane
@designmap
#TheSum
Sparkle-ize It! @DesignMap #TheSum
What I’m doing: Workshop
1. Talk (45 min)
2. Break (15 min)
3. Divide into 8 groups
4. Napkin One: (60 min)
5. Vote on napkin to use
6. Identify if someone needs to role-play
7. Choose tactic to try
8. Try it
9. Share (30 min)
10.Napkin Two (ditto)
@DesignMap #TheSumSparkle-ize It!