make it for them

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© 2012 Tieto Corporation Make it for Them Usability thinking Evelina Rimkute Tieto, [email protected]

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Page 1: Make it for them

© 2

012 T

ieto

Corp

ora

tio

n

Make it for

ThemUsability thinking

Evelina Rimkute

Tieto,

[email protected]

Page 2: Make it for them

2012-02-24

Pelnas

Geras vardas

Pasi-tenkinimas

Rinkos dalisVeikiantis produktas

Kliento poreikių

patenkinimas

Pakartotiniai užsakymai

Page 3: Make it for them

Usability is the ease of use and

learnability of a human-made object

2012-02-24

Page 4: Make it for them

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Page 5: Make it for them

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Page 6: Make it for them

Why to think about Usability?

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Page 7: Make it for them

Because Usability can make you rich!

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Page 8: Make it for them

How Usability can make you rich?

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Improved usability

increases your

revenue

Improved usability reduces

your costs

Improved usability

increases your market

share

It increases business

from existing

customer

Page 9: Make it for them

How to do Usability?

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Page 10: Make it for them

Identify your end user

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Page 11: Make it for them

Keep focused

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Page 12: Make it for them

I know you have thousands ideas for all thecool features iTunes could have. So dowe. But we don’t want a thousand features.That would be ugly. Innovation is not aboutsaying ‘Yes’ to everything. It’s about saying‘No’ to all but the most crucial features.

Steve Jobs

2012-02-24

Page 13: Make it for them

Measure user behavior

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Page 14: Make it for them

Use prototypes

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Page 15: Make it for them

10 Usability principles

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Visibility of system status

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Page 17: Make it for them

Match between system and the

real world

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Contetype’as

Delivery

Timer jobas

Controls’as

Preloaderis

Saitas

Webservisas

Page 18: Make it for them

User control and freedom

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Consistency and standards

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Start

Register

Begin

Create

Upload

Insert

Page 20: Make it for them

Error prevention

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Page 21: Make it for them

Recognition rather than recall

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Page 22: Make it for them

Flexibility and efficiency of use

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Page 23: Make it for them

Aesthetic and minimalist design

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Page 24: Make it for them

Help users recognize, diagnose,

and recover from errors

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Page 25: Make it for them

Help and documentation

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Page 26: Make it for them

Make it for them

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Page 28: Make it for them

http://www.useit.com/

2012-02-24