mak chi ho matthew 12104426d

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Portfolio Communication Design SD3006 Capstone Project Mak Chi Ho (Matthew) 12104426D

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Page 1: Mak chi ho matthew 12104426d

P o r t f o l i o

Communication Design

SD3006 Capstone Project

Mak Chi Ho (Matthew)

12104426D

Page 2: Mak chi ho matthew 12104426d

Here, I will present 10 of my works to you.

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Poster DesignInfo./ “Stay hungry, Stay foolish”

/ Poster Design

/ Photoshop CS6

/ Illustrator CS6

/ 2013 year work

The message I want to present in this design is

the learning attitude. I believe“Stay hungry, Stay

foolish” is a good attitude during learning. I want to

make some tricky points to make the poster more

attractive. So I didn’t use the original sentence

to show my message. I just chose two words to

represent it. One is “Stupid” and the other one is

“Hungry”. Also, I added two short sentences on/

under these two words to explain the meaning.

Description

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Page 4: Mak chi ho matthew 12104426d

Poster DesignInfo./ Smile sharing seminar

/ Poster Design

/ Illustrator CS4

/ 2012 year work

This two posters were made for the church seminar.

I used two relevant background pictures for the

posters. Also, I made the whole poster look like a

warm tone to present the positive message that the

seminar want to share.

Description

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Page 5: Mak chi ho matthew 12104426d

AdvertisingCampaign

Info./ If the world without advertising, what will us lost?

/ Photoshop CS6

/ 2013 year work - 2013 4As Student Awards

These two layouts are created by

my groupmates

This layouts was created by me.

Advertising affects our life alots, such as the brand

building, the culture flow leading, and also com-

mercial competition power. If we without advertis-

ing, we may lost something that affected our daily

life. This campaign want to bring out the meaning

of advertising and let the public think about it.

This ad. campaign were the works that joined the

“2013 4As Student Award.”.. Our group used the

image that people warp the head with white cloth

to present the society without advertising.

Insight

Description

3?它們還擁有形象

他還知道方向?

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TypographyInfo./ Photoshop CS6

/ Illustrastor CS6

/ 2012-2013 year works

During these two years, I started to learn the typog-

raphy . I tried to rearrange the typo and also played

with the typo. Moreover, I tried to draw my own

style typeface on the photos.

Description

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Page 7: Mak chi ho matthew 12104426d

Typography

Info./ Typographic anatomy

/ Illustrastor CS6

/2013 year work

In this anatomy poster, I used baskerville typeface

and pointed out the letter details. I seperated two

parts. The upper part is to describe theoutside

areaof the letters. The lower part to describe the

diferent characters of the letters. Also , I tried to

play around the color.

Description

5Baskerville

Typographic Anatomy

Withoutdream,

salted fishgoes to school

by bus. closed counter

beak

cap line

character width

body width

descent line

mean line

eye

x-height

descender height

ascender height cap height

point size

base line

leading

ascender

open counter

head serif

axis

spine

descender

tail

blateral serif

stem ligature

terminal

crossbar

bowl

stress

spur bracket

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VideoInfo./ Video Name: Worker Dairy

/ Cannon 650D / Final Cut Pro

/ 2013 year work

/ Youtube link:

http://www.youtube.com/watch?v=8UysfwgEUbw

This is the last assignment I did when I studied

in year 1 and it is also a individual work. This video

is talking about a youth worker met a girl on the

street. He picked up a accessory of the girl. He

wanted to give it back to her and get acquainted

with the girl. However, he discovered something

at the end... The story is want to present that some

little things may break our boring life.

Description

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Page 9: Mak chi ho matthew 12104426d

WebDesign

Info./ Web interface design

/ Muse

/ 2013 year work

This is a mobile version website about local artists.

My duty at this group project was the mobile ver-

sion layout design. I used Muse to create this work.

The whole web tone is simple and fresh.

Description

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Page 10: Mak chi ho matthew 12104426d

Drawing

/ F.6 Artwork

/ Acrylic

/ 2011 year work

This work wants to show that people in Honk Kong

is difficult to find a cosy nest. It is showing the

living problem in Hong Kong.

/ F.6 Artwork /

Acrylic

/ 2012 year work

This work wants to show that many peple live in

city are not happy even though they look like

a clown.

/ F.6 Artwork

/ Acrylic

/ 2011 year work

This work wants to show that students in Honk

Kong are facing lots of pressure.

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Page 11: Mak chi ho matthew 12104426d

Photography

/ The Night Market Project /

Canon 650D

/ 03/2013

/ The Night Market Project /

Canon 650D

/ 03/2013

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Photography

/ Hong Kong Global Geopark of China

/ Canon 400D

/ 01/2012

/ Hong Kong Global Geopark of China

/ Canon 400D

/ 01/2012

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The capstone project will be the work that better than those I showed before and now I need tutor your help to let my work improving to a higher level. Nomatter which

tutor will select me, I want to say thank you first.

End