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LIFESTYLE entertainment 3Q19 Analyst Meeting Paragon Cineplex, 11 th November 2019 MAJOR CINEPLEX GROUP PLC. 1

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Page 1: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

LIFESTYLEentertainment

3Q19 Analyst MeetingParagon Cineplex, 11th November 2019

MAJOR CINEPLEX GROUP PLC.1

Page 2: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

FINANCIAL OVERVIEW 2

IMAX

LIFESTYLEentertainment

Page 3: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Financial Highlights

3

3Q19 QUARTERLY BRIEFING

Bt.Million 3Q19 3Q18Growth

Amt. %

Revenue 2,457 100% 2,048 100% 410 20%

Gross Margin 778 32% 630 31% 148 23%

Operating Profit 159 6% 84 4% 75 89%

EBITDA 546 22% 557 27% (11) (2%)

EBIT 273 11% 272 13% 0.5 0.2%

Core Profit 195 8% 117 6% 78 67%

Net Profit 195 8% 206 10% (11) (5%)

Remark: Divestment from SF 3Q18 = 89MB

Page 4: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Revenue Breakdown

4

2015 2016

1,0

99

1,2

82

Admission

+17%(+182mb.) Concession

+19%(+74mb.) Advertising

+30%(+86mb.)

Bowling group(4%)

(5mb.)

Movie Content+197%

(+72mb.)

Total Revenue

+20%(+410mb.)

2,0

48

2,4

57

36

10

8

28

4 36

9

12

3

11

8

10

7

10

7

39

8 47

2

3Q18 3Q19 3Q18 3Q19 3Q18 3Q19 3Q18 3Q19 3Q18 3Q19 3Q18 3Q19 3Q18 3Q19

Retails+0.6%

(+0.6mb.)

3Q19 QUARTERLY BRIEFING

Page 5: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Financial Highlights

5

9M19 QUARTERLY BRIEFING

Bt.Million 9M19 9M18Growth

Amt. %

Revenue 8,030 100% 7,001 100% 1,028 15%

Gross Margin 2,734 34% 2,343 33% 391 17%

Operating Profit 895 11% 699 10% 196 28%

EBITDA 2,041 25% 2,142 31% (100) (5%)

EBIT 1,219 15% 1,302 19% (83) (6%)

Core Profit 873 11% 733 10% 140 19%

Net Profit 906 11% 1,025 15% (119) (12%)

Remark: Divestment from SF decreased 259 MB (9M19 = 32MB / 9M18 = 291MB)

Page 6: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Revenue Breakdown

6

3,8

90 4

,39

2

Admission Revenue

+13%(+502mb.)

Concession

+13%(+176mb.)

Advertising+21%

(+199mb.)

Bowling group(-3%)

(-8mb.)Movie Content

+143%(+155mb.)

Total Revenue

+15%(+1,028mb.)

10

8 26

3

96

6 1,1

66

32

4

31

6

31

9

32

3

1,3

94

1,5

70

9M18 9M19 9M18 9M19 9M18 9M19 9M18 9M19 9M18 9M19 9M18 9M19 9M18 9M19

Retails+2%

(+5mb.)

9M19 QUARTERLY BRIEFING7

,00

1 8,0

30

Page 7: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

ATP & Guest Counts

Revenue : Admissions

7

53% 49% 53% 52%

47% 51% 47% 48%

2017 2018 3Q18 3Q19

Bangkok & Vicinity Upcountry

ATP Breakdown (THB)

177 184 183 201

145 142 141 149

2017 2018 3Q18 3Q19

Bangkok & Vicinity Upcountry

ATP (THB)

163 162 162

174

2017 2018 3Q18 3Q19

ATP+7%

+12THB

32.1 37.8

Total8.88

0

5

10

15

20

25

30

35

40

45

2017 2018 3Q18 3Q19

Guest Counts (Million) Comp.&MPASS

1.02.3

0.59 1.52

31

.1 35

.5

Total7.51

6.9

2

7.3

6

3Q19 QUARTERLY BRIEFING

Guest Counts Breakdown by Regional

Page 8: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Revenue : Admissions

8

78% 77% 84% 74% 67%94% 92%

22% 23% 15% 26% 33%6% 8%

2015 2016 2017 2018 1Q19 2Q19 3Q19

Hollywood Local

58% 55% 57% 55%

42% 45% 43% 45%

2017 2018 3Q18 3Q19

Bangkok & Vicinity Upcountry

3Q19 QUARTERLY BRIEFING

160 MB 138 MB 104 MB

3Q

19

Top

5 B

ox

Off

ice

3Q

18

Top

5 B

ox

Off

ice

Box Office Breakdown by Regional Market Share Breakdown by Movies

73 MB 70 MB

298 MB 244 MB 113 MB 80 MB 49 MB

Remark:

• 3Q19: 17% Revenue Growth.

• 5 Screens, 1 Locations additional in 3Q19.

• Company has ability to increase ticket price nationwide by using dynamic pricing according popularity of the movie.

Page 9: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Revenue : ConcessionConcession Revenue & Margin

1,665 1,972

398472

68% 69% 69%65%

25%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

100

600

1,10 0

1,60 0

2,10 0

2,60 0

2017 2018 3Q18 3Q19

Concession Revenue (THB) Margin (%)

% Con to Box Ratio

32.137.8

7.51 8.88

35% 36% 37.6% 39.5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

0.0

10. 0

20. 0

30. 0

40. 0

50. 0

60. 0

70. 0

80. 0

2017 2018 3Q18 3Q19

Admission (Million) % Con to Box

3Q19 QUARTERLY BRIEFING

Remark:• 3Q19: 19% Revenue Growth • % Con to Box Ratio is 39.5%• Gross Margin declined due volume of bucket set items and marketing campaign.

Top 5 Best Seller 3Q19

Page 10: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Revenue : Advertising

10

1,394 1,340 284 369

85% 84% 82% 81%

0% -

200

400

600

800

1,000

1,200

1,400

1,600

2017 2018 3Q18 3Q19

Advertising Revenue (Million) Margin (%)

Advertising Revenue

3Q19 QUARTERLY BRIEFING

Remark:

• 3Q19: 30% Revenue Growth from the contract renewal, new strategy of selling media through agency model and new clients.

• Media team is able to increase proportion of media in upcountry location.

• Gross Margin declined due rebate basis is higher.

Page 11: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

• Revenue growth from Movie: Angel has Fallen, Weatheringwith you, Khun Pan Fah Fuen movie and Free TV License

123 118

37% 39%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

-

20

40

60

80

100

120

140

160

180

200

3Q18 3Q19

Bowling Group Revenue (Million) Margin (%)

Revenue : Bowling Group : Rental Service : Movie Content

11

Bowling Group Revenue

3Q19 QUARTERLY BRIEFING

107 107

8% 8%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

-

20

40

60

80

100

120

140

160

180

200

3Q18 3Q19

Rental&Service Revenue (Million) Margin (%)

Rental & Service Revenue

36

108

-

10

20

30

40

50

60

70

80

90

100

3Q18 3Q19

• Revenue decreased 4% from 2 branches closure(Udonthani, Hatyai).

•Revenue increased 0.6MB from new rental shops.

+197%

Movie ContentsUnit: THB mn

Page 12: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

ASS

ETS

EQU

ITY

LIA

BIL

ITIE

S

14,074 7,442

6,632

6,255 6,510 6,710 6,587 6,199

4,184 3,330 3,008 3,008 3,599

0.67

0.510.45 0.46

0.58

0.0 0

0.1 0

0.2 0

0.3 0

0.4 0

0.5 0

0.6 0

0.7 0

0.8 0

-

2,00 0

4,00 0

6,00 0

8,00 0

10,0 00

12,0 00

14,0 00

16,0 00

18,0 00

20,0 00

3Q18 4Q18 1Q19 2Q19 3Q19

Equity Net interest-bearing debts Net D/E

12

Balance Sheet Snapshot

31Dec18

Bt.million 31Dec18 30Sep19 %chg

Assets 14,074 13,547 (4%)

Liabilities 7,442 7,202 (3%)

Equity 6,632 6,346 (4%)

30Sep19

3Q19 QUARTERLY BRIEFING

ASS

ETS

EQU

ITY

LIA

BIL

ITIE

S

13,547 7,202

6,346

Page 13: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Strategic investment and hidden profit

13AS

SET

S

EQU

ITY

Investment portfolio as of 30 September 2019:• 27.30% in Siam Future Development Plc. (SF)• 33.00% in Major Cineplex Lifestyle Leasehold Property Fund (MJLF)• 92.46% in M Pictures Entertainment Plc. (MPIC)• 40.00% in Thai Ticket Major Co., Ltd.• 69.97% in Major Platinum Cineplex Co., ltd. (Cambodia)• 59.98% in Major Platinum Cineplex Co., ltd. (Lao)• 99.99% in Cineplex (Lao) Sole Co., ltd.• 49.00% in CJ Major Entertainment

Closing price as on 30Sep2019 Bt.million

Investments %ShareCost per

ShareMajor’s

CostMarket Value

Unrealized Gain (Loss)

Siam Future 27.30% 4.15 2,414 3,405 991

MJLF 33.00% 10.00 1,089 1,305 261

MPIC 92.46% 1.63 1,959 1,887 (72)

Total 5,463 6,643 1,180

3Q19 QUARTERLY BRIEFING

Page 14: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

LIFESTYLEentertainment

GROWTH POTENTIALS 14

Page 15: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

15

BUSINESS REVIEW: MOVIE LINE UP 4Q19 HOLLYWOOD & THAI

HOLLYWOOD

Maleficent : Mistress of Evil

Frozen2

Star Wars : The Rise of Skywalker

Jumanji : The Next Level

Terminator : Dark Fate

Charlie’s Angels

Joker

The Angry Birds Movie 2

Doraemon : Nobita’sChronicle of the Moon Exploration

Zombieland 2

Gemini Man

The Beast

21 Bridges

Superintelligence

The Addams Family

THAI MOVIES

Dairy Tootsie

Happy Old Year

Kun Pan Fah Fuen (M)

BikeMan 2 (M)

Joom Kamung 2020

Dew (M)

Heartbeat (M)

Body Guard

The Cave

The Exchange

Rak Ma Moon Ma Yam

Blood Valentine

Total 15 Thai Movies

Page 16: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

*Please note that release dates are subject to change. 16

BUSINESS REVIEW: MOVIE LINE UP 1H20 HOLLYWOOD & THAI

BLOCKBUSTER

Fast & Furious 9

Top Gun 2 : Maverick

James Bond 25

Godzilla vs. Kong

Dolittle

Artemis Fowl

Black Widow

Untitled Disney Live Action

Mulan

Cyborg

Wonder Woman 1984

The New Mutants

Gretel and Hansel

The King’s Man

Underwater

Bad Boys for life

A Quiet Place Part 2

ANIMATION

Peter Rabbit 2

The SpongeBob Movie

Scoob!

Sonic The Hedgehog

Trolls World Tour

Barbie

THAI MOVIES

Classic Again (M)

My God Father (M)

Killer Tattoo

Pee Nak 2

Justice Night (M)

Poo Bao 4

The Adventure (M)

7 Boy Scouts

Estimate 20 Thai Movies in 1H20 *(Data as of Nov19)

Page 17: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

*Please note that release dates are subject to change.

BUSINESS REVIEW: MOVIE LINE UP 2H20 HOLLYWOOD

HOLLYWOOD

Masters of the Universe

The Eternals

Venom 2

Untitled WB Event film 2

The Flash

G.I. Joe : Snake Eyes

Infinite

Jungle Cruise

Green Lantern Corps

Morbius

The Conjuring 3

The Empty Man

Cruella

Monster Hunter

Dune

Ghostbusters

Purge 5

Escape Room 2

ANIMATION

Minions : The Rise of Gru

Scooby-Doo

The Croods 2

The Grudge

Trolls 2: World Tour

The Mitchelles vs The Machines

Clifford the Big Red Dog

Rumble

Soul

Raya and the Last Dragon

THAI MOVIES

Estimate 30-35 Thai Movies in 2H20 *(Data as of Nov19)

17

Page 18: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

18

116 123 207 217 240 245 255 268 267 269 294 294 304 336 343 338 349 35229 39 50 71 89 86 94 114 119 185 209

280 319 347 400 421

123 142236 256 290 316 344 354 361 383 413

479 520628

678 710782 812

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

BKK & Vicinity Province International

2Q12 2Q13

VIETNAM

LAOS

CAMBODIA

MYANMAR

BUSINESS REVIEW: EXPANSION PLAN

Cambodia•26 Screens •5 Locations

Phnom Penh, Siem Reap

Laos•13 Screens

• 3 Locations

Pakse, Vientiane

Thailand•773 Screens

•162 Locations

Nationwide

MAJOR has coverage in 61 provinces throughout Thailand and will operate 812 screens, 170 locations nationwide and international in year 2019 (32 screens, 11 locations additional)

No. Location Screens Location No.BKK&

Vicinity UPC Inter Opening Date

1 ITECC Mall,Laos 4 160 P

1Q19(9 Screens)

2 Lotus Baansuan, Chonburi 2 161 P

3Lotus Jomthong, Chiangmai

1 162 P

4 Lotus Angthong 2 163 P

5Lotus Det-Udom UbonRatchathani

2 164 P2Q19

(2 Screens)

6 Lotus Praram2 3 165 P3Q19

(3 Screens)

7 Big C Poipet, Cambodia 2 166 P

4Q19(18 Screens)

8 Big C Pakchong 3 167 P

9 Robinson Ladkrabang 5 168 P

10 Kad Suan Kaew, ChiangMai 6 169 P

11 Lotus Saraburi 2 170 P

Page 19: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

Major leverage by using social media and loyalty program to create frequency movie as well as nurture movie culture.

19

ID line: MajorFriends

15.8M Friends

Twitter: MajorGroup

2.6M Followers Youtube: MajorGroup

715K Subscribers

www.majorcineplex.com

5M Visitors / MonthM Generation

4.9M Members

FB: MajorGroup

5.4M FANPAGE

Mobile Application

11M Download

MPASS120K Members

(Started from Jan’18)

Email Subscribers1.5M Members

IG: MajorFriends

465K Followers

SOCIAL MEDIA PLATFORM

Page 20: MAJOR CINEPLEX GROUP PLC.major.listedcompany.com/misc/quarterly/20191111-major...2019/11/11  · bucket set items and marketing campaign. Top 5 Best Seller 3Q19 Revenue : Advertising

20

LIFESTYLE

Thank you

Disclaimer

The information in this presentation has been prepared by Major Cineplex Public Company Limited (MAJOR) and is general background information about MAJOR’s activities current as at date of this presentation. This presentation is not intended to provide the basis of any investment decision, nor to substitute your own analysis and investigation and should not be considered as a recommendation to any recipient of this presentation. Before acting on any information you should consider the appropriateness of the information having regard to these matters, any relevant offer document and in particular, you should seek independent financial advice. All securities or instrument transactions involve risks and uncertainties which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Nothing in this presentation is, or should be relied on as a promise or representation of MAJOR as to the future.

Thank youFor further inquirywww. http://investor.majorcineplex.com/enContact person: Suparee JayapoomEmail : [email protected]

LIFESTYLEentertainment