main ppt on coca cola
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Gowthami (1225111219)Niharika (1225111239)Shruti.M (1225111251)S. Mohana Vamsi(1225111256)Sweatcha(1225111257)Tanuj (1225111258)
OBJECTIVES
• To know the core values, vision and mission
• To understand the internal and external environment in which Coca Cola operates.
• To understand the future prospects of different products
• To identify and characterize the different growth strategies used by Coca Cola
• To know about the Coca-Cola Company’s strategies management process
Type Soft Drink (Cola)
Manufacturer The Coca- Cola Company
Founder (s) John S. Pemberton
Country of Origin United States
Introduced 1886
Area Served Over 200 countries
Flavors Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Employees 92,400
Servings per Day 1.6 Billion
COMPANY OVERVIEW
• Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy
• Only 9 servings of the soft drink were sold each day
• Sales for the first year were only $50 • Today it has 3000 brands-200 nations
VISION
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities
• Productivity: Be a highly effective, lean and fast-moving organization.
MISSION
• To refresh the world in body, mind and spirit• To inspire moments of optimism through our brands and our actions• To create value and make a difference everywhere we engage.
VALUES
• Leadership: The courage to shape a better future• Collaboration: Leverage collective genius• Integrity: Be real• Accountability: If it is to be, it's up to me• Passion: Committed in heart and mind • Diversity: As inclusive as our brands• Quality: What we do, we do well
Coca-Cola Bottles
1894 was the first time Coca-Cola was bottled
1894- early 1900s 1905-1916 1915- today
EXTERNAL ENVIRONMENT
PESTLE ANALYSIS
POLITICAL ANALYSIS
ECONOMIC ANALYSIS
SOCIO-CULTURAL ANALYSIS
TECHNOLOGY
ANLYSIS
LEGAL ANALYSIS
ENVIRONMENTAL ANALYSIS
INDUSTRY ANALYSIS
• The food and beverage industry encompasses harvesting, processing, milling, packaging, transport and distribution of products to consumers.
• In 1999, the value of food and beverage industry shipments reached an estimated $487 billion.
• The needs that customer might be seeking to satisfy are: ∙ Physiological: the need of special food items ∙ Economic: the need for good value for the price paid ∙ Social: a friendly atmosphere, to express feelings frankly ∙ Psychological: the need for enhancement of self esteem‐ ∙ Convenience: the desire for someone else to do the
work.
BuyersSuppliers
Substituteproducts
Potentialentrants
Industry competitors
Rivalry amongexisting firms
Threat ofnew entrants
Bargaining powerof suppliers
Bargaining powerof buyers
Threat ofsubstitutes
PORTER’s FIVE FORCES MODEL
COMPANY ANALYSIS
REVENUE
years 2011 2010 2009 2008 2007
Revenue 46.54B 35.12B 30.99B 31.94B 28.86B
Gross profit 28.33B 22.43B 19.90B 20.57B 18.54B
operating income 10.15B 8.499B 8.231B 8.446B 7.252B
Net income 8.572B 11.81B 6.824B 5.807B 5.981B
60%
35%
5%
coca cola pepsi.co others
Market Share of Carbonated Drinks
Product Portfolio of CCI
coca cola17%
thums up36%
limca11%
sprite10%
kinley10%
others15%
STRATEGIES
• Differentiated Marketing• Customer satisfaction• Endorsement of celebrities• Reasonably priced• Consumer connecting advertisements• Availability in every local market
Future plans• Increasing the per capita consumption of its
beverages• Expanding its distribution networks• Leading the beverage revolution in India
COMPETITORS
Competitors Analysis
• Competitors: PepsiCo, Parle Agro Products• Pepsi gives tough fight with almost similar
investment, advertisement, Strategies and Products• Parle resurges with refreshing drinks as Appy Fizz,
Fruity, LMN• PepsiCo also has a snack product line including Lays,
Cheetos and Quaker OAT’s• PepsiCo provide carbonated drinks, Fruit Drinks and
Packaged Drinking Water.
Comparison of financial highlights
COMPANY NAME Coca cola Pepsi.co
Profit Margin 33.768046 10.958194
Asset Turnover 0.577 1.071
Return on Assets 19.506218 11.736928
Earning Per Share 5.12 3.97
Comparison b/w Coke vs. Pepsi
cola35%
thumsup20%
pepsi45%
mazza80%
slice20%
fanta75%
mirinda25%
limca80%
lemon mirinda
20%
kinley50%
evervess50%
kinely80%
Aquafina20%
sprite75%
7up25%
STRATEGIC FORMULATION
- Strong brand image- Financially stable-Strong distribution channel-Heavy promotional activities-70% revenue-outside USA
STRENGTHS
WEAKNESS
-Health care issues.-Product offering restricted to beverages-Inability to launch new product.
THREATS
- Changing consumers preference-legal issues-competition (Pepsi)-Large number of substitutes- Increased prices of raw materials
OPPORTUNITIES
- Large domestic market-Export potential-- Alliances and Merges
BCG MATRIX OF COCA-COLA
Question Mark
STAR
CASH COW
DOG
HIGH LOW
HIGH
LOW
BUSINESS GROWTH RATE
MARKET SAHRE
CONCLUSION
REFERENCES
• http://heritage.coca-cola.com/• http://en.wikipedia.org/wiki/Coca-Cola• www.tonylea.com/2007/coca-cola-case-study/• http://inventors.about.com/od/
sstartinventions/a/soft_drink.htm• http://globaledge.msu.edu/industries/food-an
d-beverage/