Coca Cola Presentation

Presented By:Ravi M. Kulkarni (2BV14MBA30)

Chandrakant Harti (2BV14MBA05)Prasanth Mathpathi (2BV14MBA26)

Basavraj Galappnavar (2BV14MBA04)Maruthi E K (2BV14MBA17)

1886

Coca Cola

BORN

1891

Coca Cola’s first

BOTTLINGIn a drug store occurred

1899

The first bottling

was doneAGREEMENT

1909

400 Coca-Cola plants

were operatingBOTTLING

1930

The company started moving

GLOBALY

1960

New

BRANDSwere Introduced

Some Interesting Facts About

Coca Cola

Coca-Cola was made for the cure ofheadache

and other illnesses

Sales for the first year were only

$50

Only 9servings of the soft drink were sold

each day

Now number of coke bottles sold each day

1.8 billion

is theCoca-Cola

most recognized word in

Okaythe world after

Total number of Coca-Cola Products

3,500

Number of worldwide Coke employees

150,900

Company ProfileName The Coca Cola Company

Industries served Beverages

Geographic areas served Worldwide

Headquarters Atlanta, Georgia, U.S.

Current CEO Muhtar Kent

Revenue $ 48.01 billion (2012)

Profit $ 9.01 billion (2012)

Employees 150,900

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference.

Mission

Vision• People: Be a great place to work where people are

inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Vision• Planet: Be a responsible citizen that makes a

difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

• Focus on the Market• Work Smart• Act Like Owners• Be the Brand

Values

Worldwide Share

Global Competitors •PepsiCo Inc.

•Dr Pepper

•Snapple Group, Inc.

•Unilever,

•Groupe Danone,

•Kraft Foods Inc.,

•Nestlé S.A. and others.

Marketing Mix 4 Ps

Product

3,500

Coca Cola has the big chain of Product line

Over Products

Price

As competition started, now Coke has shifted to

Earlier Coke used cost based pricing

competitive pricing strategy

VS

PlaceTarget Market is Entire Planet

SegmentationCoke’s commercials basically based on young generations.

Promotion•Getting shelves at Eye Catching Position

•Print media

• Tv commercial

•Billboards and holdings etc

Chronology of Slogans

• 2001 life is good

• 2003 Jo Chaho Hojae Coca-Cola enjoy

• 2006 Thanda Matlab Coca-Cola

• 2007 Kha Le Pee Le Jee Le

("eat drink live")

Coca Cola advertisements all over the world are creative so as to appeal to the mass media.

Mediums of Advertising• Outdoor Advertising:

Very much conscious about their billboards and hoardingsMany sites in different locations for their billboardsBillboards are usually found at cross roads, buildings, shops In India the Coca-cola can be seen painted on walls, bus

stands, dhabas etc focusing in rural areas of India.