main line ceo may/june 2012

MainLineCEO2012 shows Real estate

tRends impRovingForecasters are rethinking the new norm

Bosses go undeRcoveR on Reality tvShow returns and has multiple surprises

May/June 2012

UniqUely Greek

Sometimes it’s good to be simple

May 2012 MainLineceo 1

Contents

Ceo Profile 5

Main Line's Frederick HubLer

Preview 14

Jessie & Jon know greek

May 2012

5from the Publisher 2

sound AdviCe 2

under-tHe-radar Music wortH cHecking out

ProPerty lines 11

a Look at reaL estate trends on tHe Main Line

dining guide 15

FroM casuaL to cHic, indian to itaLian, and everytHing in between

sure things 19

we're aLways out and about getting tHe scoop on tHe Latest and greatest on tHe Main Line.

so listen 20

undercover bosses14

would like to thank

For more information and to find out how to host an event, visit biz-mixers.com

for hosting our networking event on Thursday, May 17!

2 MainLineceo May 2012 May 2012 MainLineceo 3

What an unbelievable journey this mag-azine is taking us on. The things we am learning will stay with us for the rest of our lives.

Going forward, each month we would like to introduce you to a few of our colleagues so you can also have the chance to get to know some of the most awesome people and companies on the Main Line…and beyond.

First let us start with some of our partners, of whom we would not have gotten so far without.

I am very excited to be partnering with some of the best photographers around.

Pictures by Todd Photography: The reason people love Pictures by Todd Photography, and we do too, is not just because of the pictures that Todd delivers, it’s also because of the fun and easy manner in which he captures them. The key to how he captures great, natural, images are that he is always relaxed and having fun, which usually lets the people around him relax and have fun too! Pictures by Todd Photography, is a husband and wife team and photography is not just their business, it’s also their passion.

Laura Keen Photography: Laura works in photojournalistic portrait photography not in a conventional sense, but she is more interested in the artistic, open minded, yet natural ex-pression that you sometimes hit and capture in the true essence of a moment. Laura has been fortunate to be actively involved in cinematography and runway events in the last few months. Some of her commercial clients are Bedhead, LAMB, Urban Outfitters, Artificial Intrique and MMA. She participates in the NYC and London Fashion Weeks. She has done celebrity client portraiture which include Gwen Stefani, Marianne Faithful, Markus Reuter, BB King, Zooey Deschanel, Adrian Belew, Tony Levin, Yoko Ono and Bradley Cooper, just to name a few. We are extremely excited to have Laura Keen Photography join the team.

We am also excited to be partnering with The Whole Enchilada PR, a public relations and marketing firm founded by Dawn Elyse Warden, a former lifestyles magazine editor and re-porter, and Kimberly Genkin, formerly with Neff Associates in Old City. These two PR and social media pros will be helping us promote Main Line CEO’s content and events, along with our talented team of writers. As importantly, TWEPR will be managing our social media strat-egy to ensure a strong online presence for our brand and to keep us connected to our readers and supporters 24/7.

In the event arena, one of our partners is Brandywine Events, of which we featured Lou Marrocco as our CEO of the Month in February. As you read in last month’s issue, Lou is well known in the western suburbs of Philadelphia from the company he founded and operated for 14 years, Catering, Inc. He has been in the hospitality arena for 30 years, including catering, restaurant management, and event planning and production. He has been in this area for 20 years, arriving in 1986 to open and operate an office for Ridgewell Catering of Washington. Brandywine Events focuses on the needs of clients in Philadelphia and Wilmington and their respective suburbs. They are a Full service corporate, private and social event management company, that specializes in food and beverage management, menu planning, event sustain-ability, on-site event coordination, logistics, hospitality and service training. Look for some great events coming from this partnership in the near future

We look forward to introducing you to a few more of our partners next month. Keep a look-out for some great events in the future. Stay safe, have fun and enjoy the wonderful early Spring-like weather.

GroovesBy BruCE rOsnEr

A number of years ago I experienced a mini Satori moment when a colleague said: "You know, music makes every day a little better." It immediately changed my mood and outlook. I've never forgotten that comment. If you're in the market for some new sounds, here are some suggestions:

LEt thEm taLkHugh Laurie

GrEat ExpECtatiOn

Jolly Boys

thE GhOst WhO WaLksKaren Elson

rEvEriEJoe Henry

nO timE fOr DrEaminG

Charles Bradley

CiviLianWye Oak

sound AdviCe from the Publisher

By kim COOLEy

survey sAys

What is your company focus? Business Services Law Real Estate Technology Finance Manufacturing Retail Other ________________________________________________

What is your company's annual earnings? $1 million or less $1-5 million $5-10 million $10+ million

how many employees work in your company? 0–5 6–25 26–50 50–100 100+

how many employees do you manage? 0-5 6-10 11-20 21-50 51+

What is your current forecast for year-end profits? 1–3% 4–8% 9–12% 12%+

Do you plan on hiring in the next quarter? Yes No

how many employees do you intend to hire? 1–3 4–10 10+

What percent of increase do you expect for next quarter? 0% 1–3% 4–7% 7–10% 11%+

i recommend, authorize or purchase products or services for my company in these areas? Print Real Estate Marketing Business Services Other ________________________________________________

how many times per month do you take clients out for business or approve and schedule catering? 1-3 4-6 7-10 11+

Do you buy real estate or influence real estate decisions for your company? Yes No

how much have your health care costs increased in 2012? 1–5% 6–10% 11–20% 21%+

What do you anticipate being your largest capital expenditure this year?

What is the greatest challenge or barrier you face to business growth?

richard dawson was riGht...You know best what's going on in your community and your industry. Share the info with us by completing this survey. We'll publish the results in our magazine and online.

ContaCt naME ____________________________________________________________________

titlE ______________________________________________________________________________

CoMpany __________________________________________________________________________

addrESS __________________________________________________________________________

City, StatE, zip ____________________________________________________________________

phonE _____________________________________________________________________________

EMail _____________________________________________________________________________

you Can suBscRiBe to Main linE CEo For fRee by ChECking bElow:

Yes, subscribe me for FREE please! No thanks, I don't want to receive a FREE subscription.

tear this page out, fold it, and mail it to:

po box 90 wayne, pa 19087

or visit mainlineCEo.com to complete survey online.


Publisher Kim Cooley

editor Bruce Rosner

Creative Director Kevin Beck

Account executive Colin Bauer

Director of logistics Jean Shenk

Photography Pictures by Todd

Public relations The Whole Enchilada PR

Contributing Writers Colleen Barratta,

Derek Fiorenza, Joe Giandonato,

Hanley Wood, LLC, Mike McGee,

Frederick E. Hubler, Jr.,

Main Line CEO magazine is published

monthly by Connect Cooley, PO Box 90,

Wayne, PA, 19087, 484-495-9095

All information in this publication is

accurate at time of printing. Details

are subject to change without notice.

Main Line CEO and its partners cannot

guarantee services or products of any

company, group, or organization listed or

advertised within this publication.

Contributors

To fulfill business, financial and

consumer information needs in

Pennsylvania’s historic Main Line area,

Main Line CEO is a monthly business-

to-business platform. The company

is locally owned and published. The

publication contains locally breaking

business news, editorial commentary,

and offers readers local features in a

variety of areas.

The markets we intend to serve have

four things in common; an inherent

sense of community or place; an exist-

ing and vibrant set of businesses that

want to talk to business decision mak-

ers and residents; an inherently afflu-

ent community; and finally we want

to enter markets that are not being

served by world-class print and online

media. Main Line CEO Magazine is

designed to fill the information needs

of the business person and consumer

alike. Edited for the reader, the format

allows for attractive display of both

news and advertising messages.

Ceo Profile

Main Line's Frederick

hubLerTell our readerS how you goT STarTed in ThiS buSineSS.

After I attained my MBA, I decided to leave the technology sector (Unisys and Computer Associates) and start a new office in Kimberton for a national brokerage firm. During the last days of my licensing and training 9/11 happened and my first day of being “official” was delayed until the markets opened after the terrorist attacks. At that time, I could have run back to working in I.T. but I was stubborn enough to stay in the financial services field and have never regretted my decision. I stayed with that firm for two hard years and decided if I was going to do this, I would do it my way. Frank Sinatra would be proud.

I started my own company in 2003, and built the firm from the client’s point of view. No product agendas, no sales quotas, and most importantly, I created a playbook of quality investments including alternative investments that were not offered by most national brokerage firms.

whaT SurpriSed you abouT The STarT- up proceSS?

The timing of starting a financial services company during the aftermath of 9/11 was

BrandyWine Events

Details Matter

v Corporate Meetings, Events, & Incentives v Full Event Production Managementv Wedding Coordination, Day-of Services and Destinationsv Event Venue Sales & Marketingv Hospitality Staff Service Training

In the Hospitaliy industry experience is important and we bring it!

1501 N. ProvideNce road v Media Pa 19063Phone: (484) 571-9468 v Email: [email protected]

www.brandywineevents.com

Event Promotion ・ Business Launches ・ Consulting

Writing Communications Services ・ Content Marketing

Media Relations ・ Social Media Management


Ceo ProfileCeo Profile

surreal. The biggest surprise to me was when I realized most “experts” really don’t know the answers. Because of this analysis I decide to think independently on how I should address the very real fears and needs of clients.

whaT haS been The biggeST challenge?

Many firms will accept anyone as a client, as long as they have money. I always felt it was not fair to either side if there was not a fit in style, goals, etc between the client and the advisor. The hardest part was staying honest to myself, especially in those early days, and only agreeing to work with clients who fit.

where do you Think your buSineSS will be in 5 yearS?

I wish I knew. I definitely see us growing. We’ve been recognized nationally by several magazines and news outlets based on our affiliation with the NFLPA Registered Player Financial Advisor program, as well as our focus on alternative investments for our clients. In 2012, we created an entire new business under the CCWMG umbrella. It was designed specifically for high net worth families who want one place to coordinate with all of their advisors. We call it the “Private Client Experience” and it is new for this area, but the concept of a family wealth office has been around for decades. It is limited to no more than 100 families and allows for a comprehensive, proactive, life changing relationship that most people could only wish for. It is designed for clients who have a desire to simplify their financial future, live a life on purpose and according to their values. The proprietary Private Client Experience consists of ongoing comprehensive analysis and recommendations by our team of third party subject matter experts.

Private Client Experience members want the kind of family office service usually reserved for those with a net worth of $100 million or more. We are now making that service available to a larger range of high net worth individuals beginning with those whose net worth is two million and above.

how haS The economic Slow-down affecTed you and your buSineSS?

As the markets get more volatile, people find more value in what we do. I’m in an interesting field, where some people do for a hobby what my firm does professionally. No one does their own dentistry for fun, but many people enjoy trying to do their own retirement and investments. When the market gets choppy though, they seek experts rather than do it themselves. So actually, economic slowdowns affect our business model less than most other businesses. However, we typically are fee based, so if an asset has a reduction in value short term, our fees go down accordingly. I’m ok with that, it proves to our clients that we too have “skin in the game”. They have to do well for us to do well.

where iS There a buSineSS opporTuniTy moST buSineSS leaderS don’T immediaTely See?

Change is constant. If businesses don’t change with the times they run

the risk of being stale and falling so far behind that they can’t catch up. Just ask Polaroid, RIM, Channel Home stores etc. The business opportunity is “how can you change your business/client service model to be better than your competition?”.

whaT waS The biggeST Take away from The buSineSS building proceSS you can Share wiTh our readerS?

Do it. Most of our largest clients are self-employed. The American dream is built on taking smart risks and succeeding. We all know that as an employee of a firm, you can do a great job and still be fired by the end of the day. If you are running your own company, you can only really be fired by your clients. If your clients are happy, you job is safe and that’s the way it should be. For those who are executives for a larger company, my suggestion is “think and act like a small company”. I would create “skunk works” within the larger corporation. I once read that Google spends money 70% on core services, 20% on improvements to core services and 10% to whatever else. Their future innovation will come from the 10% that is “whatever else”. They are a big company that “acts small”.

"chanGe is constant. iF businesses don’t chanGe with the tiMes they run the risk oF beinG staLe & FaLLinG so Far behind that they can’t catch up. "


Marlton, NJ | Philadelphia | Bala Cynwyd | Plymouth Meeting | King of Prussia | Radnor | Malvern

Your Instant O�ce in Greater Philadelphia

Get your listing in front of thousands ofpotential Main Line home buyers with

Main Line CEO’sReal Estate Listings

For more info on advertising, contact us at:[email protected] or(484) 485-9095.

SOLD!

(A 501© 3 Non-Profit Corporation of the Commonwealth of Pennsylvania)

In 2011, F4 served or distributed food in the following 14 states:Alabama, Delaware, Florida, Georgia, Louisiana, Maryland, Michigan,

Mississippi, Missouri, New Jersey, New York, Pennsylvania,Tennessee, and Virginia. F4 helped orchestrate the donation,

distribution, and service of nearly 25,000 meals in 2011.

F4 will be expanding to additional states in 2012. The ultimate goalis to have a presence in the form of an F4 chapter in every state,

probably in that state’s major city. Volunteers will serve as chapterdirectors in other states. This will enable F4 to coordinate our efforts

collectively to promote non-perishable food drives and to createawareness of the organization’s mission.

Please contact Derek Fiorenza, F4 President at (484) 467-7899 [email protected], if you are interested in volunteering toparticipate in collecting or donating food for a non-perishable fooddrive or to serve meals at homeless shelters throughout the year.

You may follow F4’s ongoing activities at: https://www.f4service.org.

Donations can be made out to:Fiorenza’s Food For Friends (F4)

PO Box 0089 Downingtown, Pa 19335

Fiorenza's FoodFor Friends (F4)

Videos at the speed of life!W e d d i n g s • s p o r t s • C o r p o r at e • M u s i C

Vist us online @ NewPaceProductions.com or call 484-453-8419

May 2012 MainLineceo 11

ProPerty lines

the new residential construction market continues its uneven recovery as sales numbers were down from prior year totals. “The new construction industry has in many ways mirrored the overall economy – one month members report increased

traffic, improved sales and overall confidence”, notes Bill Mullray, President of the Home Builders Association of Chester and Delaware Counties. “The next week, traffic is down, and people seem uncertain about their jobs.”

Wayne Norris of Hanley Wood Market Intelligence notes that there are bright spots in the numbers. “Builders, both statistically and anecdotally, and finding that infill projects that are close to ur-ban centers and transportation get higher absorption rates. People have demonstrated a willingness to pay for a certain lifestyle and easy access to amenities.”

Mullray also cautioned prospective buyers to begin the sales process early, especially if they have a house to sell in order to buy new construction. “If you haven’t bought or sold a home in a while, you will find the market is much more competitive on the sales end, underwriting requirements for loans are more strin-gent, and the new appraisal rules can impact deals. It pays to do your homework on the front end to make the process go as smooth as possible.”

When asked what’s in store for the new construction indus-try, both Mullray and Norris cite the need for sustained economic growth to shore up battered consumer confidence. In addition, Nor-ris notes new jobs will help people maintain homes they have, po-tentially avoiding the foreclosures and short sales that have added to an already bloated inventory.

a Look at reaL estate trends on the Main Line

By mikE mCGEE | Data COurtEsy hanLEy WOOD, LLC hOusinG intELLiGEnCE prO

SINGLE FAMILY TOWNHOUSE/DUPLEX CONDOMINIUM

37.5%

16

22

-52.6%

-50%

2011 2012 2011 20122011 2012

CLOSINGS

Data collected forChester & Delaware County

Housing Intelligence ProPowered by Hanley Woodhousingintelligence.com

West ChesterNorristown

Reading

PHILADELPHIA

January 1 -January 31 9

4

19

2

Let us help get your message out there.

media group

110 W. Lancaster AvenueWayne, PA 19087office: 610.687.5189fax: 610.964.9093

[email protected]

Public Television for the Main LineRadnor Studio 21 is the Radnor Township public access television station, airing on Comcast andVerizon cable channel 21. Radnor Studio 21 is operated and managed by a community-based, non-profitcorporation.

Mission Statement: Radnor Studio 21 serves the public interest by providing an accessible forum forthe Radnor Township Community to share information, opinions, experiences, events and entertainment.

Public access television is your opportunity to create your vision and get your voice heard. All Radnorresidents, community members and communityorganizations are welcome to telecast programs on Radnor Studio 21.Producers may use our studio facilities, our remote camera/lighting packages, and our editing equipmentto produce their shows, or they can produce their shows using other resources.

Whether you want to produce your own show or you’d just like to volunteer on someone else’s, wehave training programs so that you can learn the elements of production and how to use our equipment.We also have an intern program, which is designed for college students who want a more structured,in-depth training in video production.

Remember, TV can be in your hands! Whether you think thousands of people will want to see yourshow, or maybe just the people on your block, Radnor Studio 21 is waiting for you!


ProPerty linesProPerty lines

2011 2012

SINGLE FAMILY

$600,000

$800,000

$1,000,000

$400,000

$200,000

$0

-7.4%

2011 2012

-8.9%

2011 2012

44.8%

TOWNHOUSE/DUPLEX CONDOMINIUM

AVERAGECLOSINGPRICE




Reading

PHILADELPHIA

January 1 -January 31

$502,18

9

$465,074

$382,097

$348,245

$517,638

$749,445

2011 2012

$600,000

$800,000

$1,000,000

$400,000

$200,000

$0

-10.3%

2011 2012

27.5%

2011 2012

134%


MEDIANCLOSINGPRICE




Reading

PHILADELPHIA


$415,000

$372,273

$299,14

0 $381,265

$320,275

$749,445

2011 2012

$300

$400

$500

$200

$100

$0

-1%

2011 2012

3.8%

2011 2012

11.4%


AVERAGEPRICE/SQ FT




Reading

PHILADELPHIA


$159.08

$157.46

$176.91

$183.66

$344.23 $383.45


Ceo Profile Preview dining guide

amEriCan Ardmore Station Café 6 Station Ave, Ardmore, PA 610-642-3889

elevation Burger 50 E. Wynnewood Rd, Wynnewood, PA 610-645-7704 www.elevationburger.com

Blackfish (ByOB) 119 Fayette St, Conshohocken, PA 610-397-0888 www.blackfishrestaurant.com

Bonefish Grill edgmont 4889 W Chester Pk, Newtown Square, PA 610-355-1784

Bourbon Blue 2 Rector St, Manayunk, PA 215-508-3360 www.bourbonblue.com

Café Winberie 1164 Valley Forge Rd, Wayne, PA 610-293-9333

Christopher’s 108 N Wayne Ave, Wayne, PA 610-687-6558 www.christophersaneighbor-hoodplace.com

City Tavern eSt, 1773 138 S 2nd St, Philadelphia, PA 215-413-1446 www.citytavern.com

Colonial Village 1305 West Chester Pk, Havertown, PA 610-449-1776 www.orgcolonial.com

Flannigan’s Boathouse 113 Fayette St, Conshohocken, PA 610-828-2628 www.flanboathouse.com

Flannigan’s Boathouse 118 N Wayne Ave, Wayne, PA 610- 971-2628 www.flanboathouse.com

The Flying Pig 121 E King St, Malvern, PA 610-578-9208

Gillane’s Tavern 43 Cricket Ave, Ardmore, PA 610-896-1622

Glenmorgan Bar & Grill At the radnor Hotel 591 E Lancaster Ave, St, Davids, PA 610-341-3188 www.glenmorgan.com

The Great American Pub 101 N Narberth Ave, Narberth, PA 610-664-4982 www.greatamericanpub.com

The Great American Pub 123 Fayette St, Conshohocken, PA 610-941-5206 www.greatamericanpub.com

The Great American Pub West & N Wayne Ave, Wayne, PA 610-964-9535 www.greatamericanpub.com

Great Harvest Bread 128 E. Lancaster Ave, Wayne, PA 610-975-0200 www.greatharvest.com

The Greeks 239 Haverford Ave, Narberth, PA 610 664 8655

The Grog 863 W Lancaster Ave, Bryn Mawr, PA 610-527-5870

Gullifty’s Rosemont Square 1149 Lancaster Ave, Rosemont, PA 610-525-1851 www.gulliftys.com

iron Hill Brewery Corner of Gay & High Sts, West Chester, PA 610-431-2800 www.ironhillbrewery.com

iron Hill Brewery 30 E State St, 610-627-9000 www.ironhillbrewery.com

Places! Bistro 339 E. Lancaster Ave, Wynnewood, PA 610-658-6018 www.placesbistro.com

J.r. Monaghan’s 34 E. Lancaster Ave, Ardmore, PA 19003 485-416-3547 www.jrmonaghans.com

John Henry’s Pub 98 Cricket Ave, Ardmore, PA 610-726-9193 www.johnhenryspubofardmore.com

Johnnies Dog House Louella Ct, Wayne, PA 484-582-0151

Main Street Café 660 Lancaster Ave, Berwyn, PA 610-540-0501

Manayunk Brewery & restaurant 4120 Main St, Philadelphia, PA 215-482-8220 www.manayunkbrewery.com

McCloskey’s Tavern 17 Cricket Ave, Ardmore, PA 610-642-9280 www.mccloskeystavern.com

Mckenzie Brew Houses 240 Lancaster Ave, Malvern, PA 610-296-2222 www.mckenziebrewhouse.com

McShea’s 242 Haverford Ave, Narberth, PA 610-667-0510 www.mcsheas.com

Minella’s Diner 320 Lancaster Ave, Wayne, PA 610-687-1575 www.minellasdiner.com

Peppers Café 2528 Haverford Ave, Ardmore, PA 610-896-0476 www.pepperscafe.net

Plate 105 Coulter Ave, Suburban Square Ardmore, PA 610-642-5900 www.platerestaurant.com

restaurant Alba (ByOB) 7 W King St, Malvern, PA 610-644-4009 www.restaurantalba.com

Sam’s Grill 50 E. Wynnewood Rd, Wynnewood, PA 610-649-5000

Saxbys in Ardmore Suburban Square Farmers Market Ardmore, PA www.saxbyscoffee.com

Saxbys in Haverford 346 Lancaster Ave, Haverford, PA 484-416-3781 www.saxbyscoffee.com

Saxbys in Wayne 110 E. Lancaster Ave, Wayne, PA 610-964-7895 www.saxbyscoffee.com

Saxbys in Paoli 35 W Lancaster Ave, Paoli, PA 484-318-7812 www.saxbyscoffee.com

The Pub of Penn Valley 863 Montgomery Ave, Penn Valley, PA 610-664-1901 www.pubofpennvalley.com

White Dog Cafe 200 W Lancaster Ave, Wayne, PA 642-225-3700 www.whitedog.com/wayne

Winnie’s le Bus 4266 Main St, Manayunk, PA 215-487-2663 www.lebusmanayunk.com

The Wooden iron 118 N Wayne Ave, Wayne, PA 610-964-7888 www.woodeniron.com

yeats 202 E Lancaster Ave, Ardmore, PA 610-896-0705 www.yeatspubinardmore.com

amEriCan/COntinEntaL Bravo Bistro 175 King of Prussia Rd, Radnor, PA 610-293-9411

Dilworthtown inn 1390 Old Wilmington Pk, West Chester, PA 610-399-1390 www.dilworthtown.com

Fayette Street Grille (ByOB) 308 Fayette St, Conshohocken, PA 610-567-0366 www.fayettestreetgrille.com

firinji 54 E. Lancaster Ave, Ardmore, PA www.firinji.com

georges’ 503 W Lancaster Ave, Wayne, PA 610-964-2588 www.georgesonthemainline. com

The Historic General Warren inn Old Lancaster Highway Malvern, PA 610-296-3637 www.generalwarren.com

Jake’s 4365 Main St, Manayunk, PA 215-483-0444 www.jakesrestaurant.com

ryan Christopher’s 245 Woodbine Ave, Narberth, PA 610 664 9282 ryanchristophersbyob.com

Sola (ByOB) 614 W Lancaster Ave, Bryn Mawr, PA 610-526-0123 www.solabyob.com

Tango 39 Morris Ave, Bryn Mawr, PA 610-526-9500 www.tastetango.com

Teca 38 E Gay St, West Chester, PA 610-738-8244

TJ’s everyday 35 Paoli Plaza Paoli, PA 610-725-0100 www.tjseveryday.com

amEriCan-traDitiOnaL Ardmore Station Café 6 Station Rd, Ardmore, PA 610-642-3889

Black lab Bistro 248 Bridge St, Phoenixville, PA 610-935-5988 www.blacklabbistro.net

Blue Pear Bistro 275 Brintons Bridge Rd, West Chester, PA 610-399-9812 www.bluepearbistro.com

Blush restaurant & Bar 24 N. Merion Ave, Bryn Mawr, PA 610-527-7700 www.dineatblush.com

Jimmy’s BBq 309 Lancaster Ave, Malvern, PA 610-879-8805 www. jimmysbbq.com

Brickside Grille Eagleview Town Center, Exton, PA 610-321-1600 www.bricksidegrille.com

Cedar Hollow inn 2455 Yellow Springs Rd, Malvern, PA 610-296-9006 www.cedarhollowinn.com

Classic Diner 352 Lancaster Ave, Malvern, PA 610-725-0515 www.theclassicdinerpa.com

Jessie & Jon know Greek

Uniquely Greek is a brother/sister team - Jon and Jessie - who were passionate about food and started on an adventure to get their spreads and dips available so others could enjoy them.

Family and friends that believed in their passion and that the idea could come to fruition, and now others joining in – all working together trying to figure out the best way to make this dream a reality. Everyone involved in this great adventure has these simple views on food in common:

we are all paSSionaTe abouT…• Great tasting food• Food that is real• Food made simply with high quality

ingredients• Food with no preservatives or added

fillers-yuck!• Food that makes people’s lives easier• Food parents can give to their children

with no worries• Food that brings out creative passion in

others• Food that brings a mmmm to ur mouth• Food that feeds your inner yum!• Food that’s just plain fun to eat and to

share with others

Our food passion is also combined with our passion for great service! Always giving the best customer service along with clearest communication and follow-through as possible. These spreads and dips are simply a reflection of all of us: simple…but darn good!!

Sometimes it’s good to be simple.


dining guidedining guide

Hunt room - Desmond Great Valley Hotel 1 Liberty Blvd, Malvern, PA 610-296-9800 www.desmondgv.com

Dilworth inn 1390 Old Wilmington Pk, West Chester, PA 610-399-1390 www.dilworthtown.com

Du Jour 379 Lancaster Ave, Haverford, PA 610-896-4556 www.dujormarket.com

Duling-kurtz House & Country inn 146 S Whitford Rd, Exton, PA 610-524-1830 www.dulingkurtz.com/

Columbia Hotel Bar & Grille 148 Bridge St, Phoenixville, PA 610-983-0300 www.columbiabarandgrille.com

Fleming’s Prime Steakhouse & Wine Bar 555 E Lancaster Ave, Radnor, PA 610-688-9463 www.flemingssteakhouse.com

Four Dogs Tavern 1300 W Strasburg Rd, West Chester, PA 610-692-4367 www.thefourdogstavern.com

General Warren inne Old Lancaster Hwy, Malvern, PA 610-296-3637 www.generalwarren.com

kaya’s Fusion Cuisine 5 Brookline Blvd, Havertown, PA 610-446-2780 www.kayascuisine.com

Marshalton inn 1300 W Strasburg Rd, West Chester, PA 610-692-4367 www.marshaltoninn.com

The lincoln room 28 W. Market St, West Chester, PA 610-696-2102

The Old Guard House inn 953 Youngsford Rd, Gladwyne, PA 610-649-9708

Ship inn 693 Lincoln Hwy, Exton, PA 610-363-7200

Meridith’s Bistro 575 Lancaster Ave, Berwyn, PA 610-251-9600

Plate 105 Coulter Ave, Ardmore, PA 610-642-5900

Pub at Penn Valley 863 Montgomery Ave, Narberth, PA 610-664-1901

riverstone Café 143 W. Lincoln Hwy, Rts 30 & 100 Exton, PA 610-594-2233

roach & O’Brien 560 W Lancaster Ave, Haverford, PA 610-527-6308

Vickers Tavern 192 E Welsh Pool Rd, Exton, PA 610-363-7998

Tango 39 Morris Ave, Bryn Mawr, PA 610-526-9500

Side Bar & restaurant 10 E Gay St, West Chester, PA 610-429-8297

BrEW puBs-tavErns Great American Pub 4 W Ave, Wayne, PA 610-964-9535

kildare's irish Pub Various locations, PA

Molly Maguire's irish restaurant & Pub 197 Bridge St, Phoenixville, PA 610-933-9550

P.J. ryan's Pub 231 Bridge St, Phoenixville, PA 610-933-5600

Teresa's next Door 126 N Wayne Ave, Wayne, PA 610-293-0119

The Grog 863 W Lancaster Ave, Bryn Mawr, PA 610-527-5870

rams Head Bar & Grill 40 E Market St, West Chester, PA 484-631-0241

Cafés Art of Bread 920 Montgomery Ave, Narberth, PA 610-660-8222 www.artofbreadbygp.com

Gryphon Café 105 W Lancaster Ave, Wayne, PA 610-688-1988 www.gryphoncafe.com

nudy’s Café (ByOB) 292 E. Conestoga Rd, Wayne, PA 610-687-1345 www.nudyscafes.com

Silverspoon Café 205 W Lancaster Ave, Wayne, PA 610-688-7646 www.silverspoonwayne.com

Station Café 135 N Wayne Ave, Wayne, PA 610-687-1931

ChinEsE/asian Auspicious (ByOB) 11 Cricket Ave, Ardmore, PA 610-642-1858 www.newauspicious.com

Margaret kuo 175 E Lancaster Ave, Wayne, PA 610-356-9500 www.margaretkuos.com

Margaret kuo’s Media 4-6 W State St, Media, PA 19063 610-892-0115 www.margaretkuos.com

nectar 1091 Lancaster Ave, Berwyn, PA 610-725-9000 www.tastenectar.com

Sampan inn 8 Brookline Blvd & Darby Rd, Havertown, PA 610-446-3000

Sang kee Shangrila Fusion 120 W Swedesford Rd, Devon, PA 610-687-8838 www.shangrila120.com

Shangrila 120 W Swedesford Rd, Devon, PA 610-687-8838

Susanna Foo Gourmet kitchen 555 E Lancaster Ave, Radnor, PA 610-688-8808

SuTao Cafe 81 Lancaster Ave, Malvern, PA 610-651-8886

yangming Haverford & Conestoga Rds, Bryn Mawr, PA 610-527-3200 www.yangmingrestaurant.com

CuBan/Latin Cuba libre 10 S 2nd St, Old City Philadelphia, PA 215-627-0666 www.cubalibrerestaurant.com

DELi/CasuaL 410 Diner 401 Fayette St, Conshohocken, PA 610-832-6364

Bistro M 575 Lancaster Ave, Berwyn, PA 610-644-1010

Gladwyne lunch Box 951 Youngsford Rd, Gladwyne, PA 610-642-9608

Hymie’s 342 Montgomery Ave, Merion, PA 610-668-DELI

katz’s Deli kitchen 225 E. City Ave, Bala Cynwyd, PA 610 668 1600

lee’s Hoagie House 214 Rock Hill Rd, Bala Cynwyd, PA 610-664-5900 www.leeshoagiehouse.com

Murray’s 285 Montgomery Ave, Bala Cynwyd, PA 610-664-6995

real Pizza 100 N Narberth Ave, Narberth, PA 610 667 1660

Wingers 40 Rittenhouse Pl, Ardmore, PA 610-649-3556

yogo Sano (frozen yogurt) 1 West Ave, Wayne, PA 484-580-8205 www.yogosano.com

Wingers 819 E. Lancaster Ave, Villanova, PA 610-519-0300

eclectic Avalon (ByOB) 321 S High St, West Chester, PA www.avalonrestaurant.net

Gypsy Saloon (ByOB) 128 Ford St, Conshohocken, PA 610-828-8494 www.gypsysaloon.com

333 Belrose 333 Belrose Ln, Wayne, PA 610-293-1000 www.333belrose.com

Totaro’s 729 E Hector St, Conshohocken, PA 610-828-9341 www.totaros.com/home

ECLECtiC High Street Cafe 322 S High St, West Chester, PA 610-696-7435

Majolica 258 Bridge St, Phoenixville, PA 610-917-0962

Marly's 108 Bridge St, Phoenixville, PA 610-933-7471

6x Dining Program• 1/2 Cash, 1/2 Trade

• 1/3 page Restaurant Profile indining section, including free

professional photo & 300 words


• 1/2 page Restaurant Profile indining section, including free

professional photo & 500 words

For more info on our dining programs, contact us at:[email protected] or (484) 485-9095.

Can you afford not to?

Let Main Line CEO help you fill your tablesthis year with our Dining Programs!


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BLarnEy stOnE Tucked along route 3, you can find the Blarney Stone Irish Pub. The Big Boy Mac and Cheese is not your mother’s mac and cheese. Or maybe it is if you are very, very lucky. Sautéed onions and mushrooms baked in three cheeses make this a must have! www.wcblarneystone.com

Mixx 789 E Lancaster Ave, First Floor, Villanova, PA 610-527-0700

Omar’s Hookah Café 1000A W Lancaster Ave, Bryn Mawr, PA 484-380-3594

The Fenix 305 Bridge St, Phoenixville, PA 610-933-9550

Verdad restaurant & Tequila Bar 818 W Lancaster Ave, Bryn Mawr, PA 610-520-9100

frEnCh A la Maison 53 W Lancaster Ave, Ardmore, PA 484-412-8009 www.alamaisonbistro.com

Becca’s 19 S Whitehorse Rd, Phoenixville, PA 484-924-8502

Gilmore’s (ByOB) 1333 E Gay St, West Chester, PA 610-431-2800

Savona Old Gulph Rd & Montgomery Ave, Gulph Mills, PA 610-520-1200 savonarestaurant.com

inDian Gateway to india 309 Lancaster Ave, Frazer, PA 610-296-1999

khajuraho 12 Greenfield Ave, Ardmore, PA 610-896-7200

itaLian Alfredo 668 Lancaster Ave, Berwyn, PA 610-640-2962

Avalon restaurant 312 S. High St, West Chester, PA 610-436-4100

Fellini's Cafe 31 E. Lancaster Ave, Ardmore, PA 610-642-9009

Fellini's Cafe 19 E. Lancaster Ave, Paoli, PA 610-644-6767

limoncello ristorante 9 N. Walnut St, West Chester, PA 610-436-6230

ristorante Verona 288 Lancaster Ave, Malvern, PA 610-644-7464

Teresa's Cafe 124 N. Wayne Ave, Wayne, PA 610-293-9909

Trattoria San nicola 668 Lancaster Ave, Berwyn, PA 610-296-3141

JapanEsE Aoki Japanese restaurant 126 Woodcutter St, Exton, PA 610-280-0777

kooma restaurant 151 W. Gay St, West Chester, PA 610-430-8980

kotatsu restaurant 34 Greenfield Ave, Ardmore, PA 610-642-7155

Maido! 36 N. Narberth Ave, Narberth, PA 610-747-0557

Sushi land 861 W. Lancaster Ave, Bryn Mawr, PA 610-527-5527

Hana 387 W. Lancaster Ave, Wayne, PA 610-687-3320

Mikado Thai Pepper 64 E. Lancaster Ave, Ardmore, PA 610-645-5592

Sampan inn 8 Brookline Blvd, Havertown, PA 610-446-3000

Samurai Japanese restaurant 1201 W. Lancaster Ave, Rosemont, PA 610-525-8000

mEDitErranEan Mediterranean Grill 870 W Lancaster Ave, Bryn Mawr, PA 610-525-2627

Bistro evviva 1236 Montgomery Ave, Narberth, PA 610-667-1900

The Greeks Bar & restaurant 239 Haverford Ave, Narberth, PA 19072 610-664-8655

mExiCan Don Gabriel's 611 W Strasburg Rd, West Chester, PA 610-431-3212

Más Mexicali Cantina 102 E Market St, West Chester, PA 610-918-6280

Xilantro 103 N Wayne Ave, Wayne, PA 484-580-8415

Santa Fe Burrito 50 E Wynnewood Rd, Wynnewood, PA 610-649-0600

Senora's Authentic Mexican Cuisine 505 E Gay St, West Chester, PA 19382 610-344-4950

sEafOOD Spence Cafe 29 E Gay St, West Chester, PA 610-738-8844

stEakhOusE Pietro's Prime 125 W Market St, West Chester, PA 484-760-6100

restaurant Alba 7 W King St, Malvern, PA 610-644-4009

thai Jazmine Authentic Thai Cuisine 344 W Gay St, West Chester, PA 610-696-3332

Siamese Princess 36 E Lancaster Ave, Ardmore, PA 610-896-2755

Thai Orchid 556 W Lancaster Avenue Berwyn, PA 610-651-7840

Thai Place restaurant Bridge St, Phoenixville, PA 610-917-9943

dining guide sure things

want to see your restaurantlisted in the dining guide?

Send us an email at info@mainlineCeo com or call 484-485-9095

We're always out and about getting the scoop on the latest and greatest on the Main Line.

can't Miss eatinG in May

ELEGanCE Café Why are there empty chicken salad containers in my car? I have no willpower when it comes to the chicken salads at Elegance Cafe in Paoli Shopping Center. Enjoy! www.elegancecafe.com

tOmmy Gunns There’s nothing quite like a good plate of barbecue to fill you up and lift your spirits. And don’t forget to ask for sides of barbeque baked beans, homemade cornbread or deviled egg potato salad. And did we mention they cater too? www.tommygunns.net

mas mExiCaLi Cantina If you want to chill out and have a great margarita or fantastic, fresh guacamole Mas Mexicali Cantina is just the perfect spot to wind down, cool off and enjoy your favorite Mexican food. www.mas-mexicali-cantina.com

vErDaD Truth is, Verdad has to be on your short list of places to try on the Main Line. Verdad features Chef Nicholas Farina’s Euro-Latin influenced Tapas menu, including paella plates that serve 2–4 of your close friends. www.verdadrestaurant.com

20 MainLineceo May 2012

so listen

as the nation’s economy continues to limp along with financial pundits shaking their heads, stuttering, stammering

and spouting less than convincing, cautiously optimistic hooey, the big news here is that a new season of Undercover Boss is returning to the nation’s airwaves for a third season of up-close, fatuous obliviotude and incompetence.

That’s right folks. So, clear your desks of all those silly reports, log off your business intelligence apps, and cancel your meetings. It’s time to get your priorities straight. This is truly must see TV for anyone wondering what’s wrong with America, Inc.

Now, to be clear, I’m no fan of reality TV. I’d rather have a nasty stomach virus than watch Dancing with the Stars or American Idol. Undercover Boss, though, does have a wee bit of redeeming social value in that it showcases the many varieties of dysfunctionality and ineptitude that pervade America’s workplaces. You may not want to watch it more than once or twice but that’s all it’ll take to save you hours of unnecessary reading from the management and leadership shelves at your local Barnes & Noble.

The premise for the show is straightforward. As its name suggests, a senior executive “goes undercover” in his organization to see first-hand what’s really going on outside of the executive suite. (The execs are mostly men, so allow me a generic “he” to keep the pronouns simple.) He dons a thoroughly unconvincing disguise and sets off to take on an entry-level job for which he is unsurprisingly unqualified. These are jobs that you won’t find on the typical corporate org chart.

In previous seasons, the show followed execs from brand name companies including Hooters, Waste Management, NASCAR, DirecTV, Chiquita Brands International, Choice Hotels, 7-Eleven, White Castle, 1-800-FLOWERS, Subway, Mack Trucks, Roto-Rooter and the Chicago Cubs as trench level employees endeavored to train them to work in a kitchen, clean an airplane lavatory, work on an assembly line or as a plumber, farm worker, shipping clerk, delivery driver and more.

The show follows a formula in which we’re treated to seeing the undercover bosses revealed as slow-learning bunglers struggling to master distinctly non-executive tasks.

As the show progresses, we’re supposed to empathize with the bumbling bosses as we see them being humbled and coming to

realize how hard their employees work, how above and beyond their job descriptions they go to make their micro-universes more efficient and meaningful, how dedicated they are to their companies even in instances in which they are treated shabbily. And, of course, it wouldn’t be reality if we didn’t also see instances in which the bosses discover employees who are not doing their jobs correctly, efficiently or respectfully.

Each show builds to a cathartic climax in which the undercover boss reveals him or herself to his or her previously unknowing and utterly astounded co-workers. The good employees are showered with praise, expressions of admiration and gratitude, and of course (this is TV after all), rewarded with vacations, services to improve their quality of life at home,

better working conditions and sometimes promotions (you’ll be fighting back the tears). The deficient employees are taken to task for their poor performances, bad attitudes or other transgressions before a national television audience. (Ouch!)

So, what’s the point of my rambling on about this?I have several points, actually:If you are a CEO or some other senior executive and have not

visited your workers in your restaurant kitchens, on their janitorial rounds, in the mail room, on loading docks, in call centers, at remote work sites or accompanied them on their delivery routes, you might want to rethink whether you really have all the information you need (your pricey business intelligence systems notwithstanding) to make the best decisions for your company.

If it’s actually possible for you to go undercover in your organization simply by not shaving, wearing a wig or trading your Brooks Brothers duds for Dickies industrial-wear, there’s something very wrong with your corporate culture. How can a leader lead if no one recognizes him or her? I suggest you Google “Managing By Walking Around.”

If you feel the show is in no way relevant to your company, you are definitely much too isolated, ill-served by your direct reports and front-line managers, and need to get out to visit your troops more often.

Finally, if you really really enjoy the show, do not under any circumstances contact the producers to volunteer to be an undercover boss. Trust me, there better ways to get yourself on TV. More likely, though, there are plenty of reasons to avoid being on TV.

undercover boss edition By BruCE rOsnEr

main line ceo may/june 2012

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