mahindra agri business - · pdf file(a mahindra group company), herein referred to as epc...
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1 Copyright © 2013 Mahindra Agri Business. All rights reserved.
AGRI BUSINESS
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2 Copyright © 2013 Mahindra Agri Business. All rights reserved.
AGRI BUSINESS Contents
Micro Irrigation
Need for Micro Irrigation
Industry size & opportunity
EPC INDUSTRIÉ LTD.
EPC Product & Service Portfolio
Financial Performance F-13
Future Plans
The Mahindra Group
Mahindra Agri Business
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Micro Irrigation Industry
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Need for Micro Irrigation
India a water stressed economy ; will be water scarce by 2050
70% of the water available used for agriculture
Need for water efficient methods of irrigation
Benefits of Micro Irrigation:
– Water saving: 30% - 40%;
– Labour saving: 30% - 50%;
– Power saving: 20% - 40%;
– Fertilizer & Nutrition saving: 30%
– Productivity improvement: 10% - 30%.
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Industry Size & Opportunity
Strong potential for growth
– Almost 60% of cultivable land is still Rain fed in India.
– 70 million Hectare Irrigated; Only 6 Million is under MIS.
10,789
6,391 5,658
3,378 3,278 2,714 2,390
1,850 1,442 1,232 1,117
[CELLRANGE] [CELLRANGE] [CELLRANGE]
[CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE]
0
2,000
4,000
6,000
8,000
10,000
12,000
Uttar Pradesh
MP Rajasthan Punjab Gujarat Maharashtra Haryana Bihar Karnataka West Bengal Andhra Pradesh
Area
(x10
00 H
a) Potential
Source: Raman 2010
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Industry Size & Opportunity
The industry growing at 15% CAGR
Strong Customer Pull
0
1000
2000
3000
4000
5000
F '09 F '10 F '11 F '12 F '13 F '14 Revenue in Rs. Cr.
63 14
11 6
4
0 10 20 30 40 50 60 70
Higher Productivity
Long Term Cost Reduction
Access to Credit
Reduced Labour Dependency
Subsidy
Reasons for Micro Irrigation Purchase
Source: AlphaWise
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Industry Size & Opportunity
Industry becoming more structured & streamlined
– Gujarat & AP Project markets; use Tripartite agreements
– Use of IT to streamline ‘application to subsidy disbursal’
cycle
Bank support
– Banks Financing MIS systems aggressively.
– SBI, DENA, ICICI & IDBI initiators
– Loan availability has increased business potential
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EPC INDUSTRIÉ LTD.
Pioneered Micro-Irrigation Systems (MIS) in India in 1986
Registered in 15 states under subsidy program in India
More than 600 channel partners; 11 regional offices.
M & M Ltd. holds majority stake & Management Control
Revenue:
87.7 127.17
164.17 177.29
0
50
100
150
200
F '11 F '12 F '13 F '14 Revenue in Rs. Cr.
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Open Markets Project Markets* Newly Opened
Markets
Strong All India Network
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Product & Service Portfolio
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Strong Presence in Various segments
Drip irrigation System: Targeted, intelligent application of water, fertilizer, and chemicals directly to the plant roots Sprinkler Irrigation System: Suitable for modern farming
as they offer quality, high yield and cost efficiency
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Product Portfolio
Superior Product Quality
Good Brand Equity in Indian market.
All the products comply to Indian Standards.
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Product Portfolio: Drip Irrigation
Online Drippers Inline Drippers
– Round Inline drippers – Flat Inline drippers Irrigation laterals
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Product Portfolio: Drip Irrigation
Drip Fittings Drip Filters Filters
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Product Portfolio: Drip Irrigation
Fertigation Equipment
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Product Portfolio: Sprinkler Irrigation
Sprinkler Irrigation pipes Pipe fittings
Sprinkler Nozzles
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Field Services
Survey: Surveys of individual farms to collect data on crops to be irrigated, its water & fertilizer requirements and agronomical practices to be followed Design: Complete designing of drip / sprinkler Irrigation
layouts for individual farms as well as for large plantation projects Installation & Commissioning: Installation &
commissioning of micro-irrigation (drip & sprinkler) systems by trained and experienced team
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Field Services
Agronomy service
Demo Plots to explain & establish best practices
Soil and water testing
Crop Suitability recommendation
Fertigation & Irrigation schedules as per crop need
Farmer & Dealer training for – Operation & maintenance of irrigation systems – Fertigation – Suitable chemical treatments
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Field Services
Agronomy training Demo Plots
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Sales & Marketing
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Farmers Training Program Van Campaign
Rural Exhibitions P i i i
Demo Plot
Sales & Marketing
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22 Copyright © 2013 Mahindra Agri Business. All rights reserved.
AGRI BUSINESS
Financial Performance F-14
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Performance at Glance Figures in Cr.
164.2 177.3
F-13 F-14
Revenue 10.4
12.9
F-13 F-14
EBIDTA
119.3 129.4
F-13 F-14
Capital Employed
5.3
7.7
F-13 F-14
PAT
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Future Plans
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Customer Centricity: Enabling increased customer reach
Agri Helpline
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New Allied Businesses
Greenhouse Pumps
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Reducing Subsidy Dependence
Large Community Projects Landscaping
Exports
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The Mahindra Group
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The Mahindra Group
Founded in 1945 as a steel trading company
Diversified into manufacturing Willy’s jeeps
India’s 7th Largest Group - From
Automotive to Defense to Construction to IT to Agriculture
Recognised as a global leader in Utility
Vehicles and Tractors
More than 120,000 people across 110 subsidiaries, 6 JVs and 11 Associates, in more than 100 countries
K.C. Mahindra J.C. Mahindra
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Mahindra Rise: House of Mahindra
Accepting No Limits
Alternative Thinking
Driving Positive Change
“We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the
world, to enable them to Rise.”
CORE PURPOSE
CORE VALUES : Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual
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Mahindra Agri Business
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BHAG: Big Hairy Audacious Goal
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Agri Business Performance: Revenue
In Rs. Cr
45%
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Disclaimer EPC Industrié Limited. (A Mahindra Group Company), herein referred to as EPC provide a wide array of presentations and reports, with the contributions of various professionals. These presentations and reports are for informational purposes and private circulation only and do not constitute an offer to buy or sell any securities mentioned therein. They do not purport to be a complete description of the markets conditions or developments referred to in the material. While utmost care has been taken in preparing the above, we claim no responsibility for their accuracy. We shall not be liable for any direct or indirect losses arising from the use thereof and the viewers are requested to use the information contained herein at their own risk. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of EPC. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Unless specifically noted, EPC is not responsible for the content of these presentations and/or the opinions of the presenters. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. Products and names mentioned in materials or presentations are the property of their respective owners and the mention of them does not constitute an endorsement by EPC. Information contained in a presentation hosted or promoted by EPC is provided “as is” without warranty of any kind, either expressed or implied, including any warranty of merchantability or fitness for a particular purpose. EPC assume no liability or responsibility for the contents of a presentation or the opinions expressed by the presenters. All expressions of opinion are subject to change without notice.
Copyright © 2012 Mahindra Agri Business. All rights reserved.
Thank you “Investors don't invest in businesses, they invest in People."
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AGRI BUSINESS