Mahindra honours Indian farmers at the first Mahindra Samriddhi India Agri Awards 2011

 

 A salute to the change leaders of Agriculture

 

February 21, 2011, Mumbai: Mahindra & Mahindra’s Farm Equipment Sector today announced the winners of the

First Mahindra Samriddhi India Agri Awards 2011 which was held in partnership with Zee News. This honour was

bestowed upon the farmers and institutions to recognize their noteworthy and purposeful contribution to the field of

agriculture, the backbone of the Indian economy. Honurable Agriculture Minister, Shri Sharad Pawar was the chief

guest at the awards ceremony.

 

 The awards were judged by an eminent jury chaired by Mr. P.K. Basu, Secretary, Ministry of Agriculture &

Cooperation.

 

Mahindra Samriddhi India Agri Awards 2011 Details:

 

Award Categories and Numbers of National & Regional Awards under each Category:

Award CategoryNational Award

Runner Up / Regional Award

1. Krishak Samrat Samman (Farmer of the year Male) 2011

a)    5 acres or lessb)    6 to 20 acresc)    More than 20 acres

3 (1 for each sub-category)

9 (3 for each sub –category)

1. Krishak Prerna Samman (Farmer of the year Lady) 2011

2 2

1. Krishi Sansthan Samman  (Public Sector Organization of the year) 2011

1 1

1. Krishi Shiksha Samman (Agricultural University of the year) 2011

1 1

1. Krishi Sahyog Samman (NGOs /SHGs of the year) 2011

1 1

1. Krishi Shiromani Samman (Lifetime Achievement) 11. Agri Icon of the year 1

 

Number of Nominations received from  farmers across the country: 14,064

 

Cash Prizes:

a)    National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000

b)    Regional Level Cash Prize (for individuals): Rs. 51, 000

c)    Runner up Cash Prize (for institutes): Rs. 1,01, 000

d)    Krishi Shiromani Samman: Rs.5,00,000

e)    Agri Icon of the year: Rs.5,00,000.

 

National Winners of the Mahindra Samriddhi India Agri leadership awards 2011 are as follows:

The Agri Icon of the year was conferred upon Dr. M. S. Swaminathan for pioneering the concept of “Evergreen

Revolution” in his vision to achieve sustainable agriculture, thereby delivering Agri Prosperity and enabling rural India

to RISE.

 

“Heartiest congratulations to all the winners of the Mahindra Samriddhi India Agri Awards. Each of them exemplifies

the indomitable spirit of the Indian farmer. I am proud that Mahindra is working in tandem with the farming community

and helping drive a positive change in their lives and livelihood. I am sure that this unique initiative will further

motivate the Indian farming fraternity to strive towards greater innovation and productivity, said Mr. Anand Mahindra,

Vice Chairman and Managing Director, Mahindra Group.

Speaking on the occasion, Dr. Pawan Goenka, President Automotive and Farm Equipment Sector said, “These

awards are our first endeavour to recognize and felicitate the unsung heroes of rural India for their noteworthy and

purposeful contribution to the field of agriculture. As India’s leading tractor manufacturer for over 27 years, we have

always encouraged innovation and innovative practices in the agricultural sector to increase rural prosperity. It is our

hope that these awards will encourage modernisation and change by felicitating these shining examples in the

agricultural space.”

 

This initiative is an extension of the company’s Mahindra Samriddhi venture which aims to enhance agricultural

productivity through creative farming technologies, thereby leading to an increase in rural prosperity. As part of this

concept, several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy

access to technological know-how, hybrid seeds, soil and water testing facilities, demo farms, finance and insurance,

internet updates and sales and servicing of tractors and implements.

 

Category Winner

Krishak Samrat SammanMahindra Samriddhi Farmer of the Year Award (Male): Recognition for Farmers who have been instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region.

Mr. P M Chinnasamy,

Mr. Radhanath Singh

Mr. Bharat Kshetrapal

Krishak Prerna SammanMahindra Samriddhi Farmer of the Year Award (Lady): Recognition for lady farmers who have broken established stereotypes, to be instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region.

Ms.Galbiben Jethabhai

Kuniya

Ms. Uma Pradhan

Mahindra Samriddhi Krishi Sansthan Samman (Public Sector Organization of the year): Recognition for Public Sector organizations committed to a broad policy on agriculture that has become instrumental in changing the lives of hundreds of farmers.

National Bureau of Plant Genetic Resources (NBPGR)

Mahindra Samriddhi Krishi Shiksha Samman (Agricultural University of the

year): Recognition for Agriculture Universities which have made a noteworthy contribution in the field of agriculture, impacting the lives of

Indian farmers.

Punjab Agricultural University

Mahindra Samriddhi Krishi Sahyog Samman (NGOs /SHGs working in field of Agriculture): Recognition for NGOs / SHGs for purposeful contributions in the field of agriculture, thus impacting the lives of farmers.

Maharogi Sewa Samiti

Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement): Recognition for lifetime achievement in the field of Agriculture; presented to a renowned personality in the agri space whose contribution is recognized at national and international levels.

Dr. M. V. Rao

Agri Icon of the Year: A special recognition for the achievements of an individual in making instrumental changes in the field of agriculture,

Dr. M. S. Swaminathan

enabling farmers to reach sustainable agriculture, thereby delivering agri prosperity

 

About The Mahindra Group

 

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic

growth, enjoying a leadership position in tractors, utility vehicles, information technology, and vacation ownership. 

Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services,

defence, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers.

 

A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over

79 countries.  In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of

Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only

Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure  Leadership Index in India,-

2010, created by the Carbon Disclosure Project (CDP).

 

For more information, visit www.mahindra.com 

For further information, please contact:

 

Ms. Roma Balwani

Senior Vice President & Group Head - Corporate Communications

Mahindra & Mahindra Ltd.

Mumbai, India

Phone: (+91-22) 2490 1441

Email: balwani.roma@mahindra.com