The Mahindra Group is amongst the top ten industrial houses in India, with a group turnover that's well over USD

7.1 bn in the last Financial Year. Its global presence spreads across 47 countries, employing nearly 1,15,000

employees in over 100 companies. The Forbes Magazine has also listed it among the Top 200 of the world's most

reputed companies. It's a market leader in tractors, utility vehicles, non-banking rural finance and telecom

software solutions with a firm footing in auto components, transport solutions, hospitality and infrastructure

sectors as well.

MAHINDRA : A GLOBAL CORPORATION

For over 65 years, the Mahindra brand has been synonymous with utility vehicles and been the market leader in

India. Presently, it commands more than 60% of the market share. Mahindra Bolero, has been voted India's best

selling SUV for the last 4 years consecutively. Mahindra Scorpio, another bestseller, has been the proud recipient of

three prestigious awards - the "Car of the Year” award from Business Standard Motoring, the "Best SUV of the Year"

by BBC World Wheels and the "Best Car of the Year" award, again, from BBC World Wheels. Mahindra's MPV, Xylo

has been the proud recipient of “The MUV of the year” award.

AUTOMOTIVE SECTORSTRADDLING THE ENTIRE AUTOMOTIVE SPECTRUM

Mahindra & Mahindra Ltd. (M&M) has tied up with Navistar Inc. USA, to jointly manufacture LCV's, MCV's & HCV's

that is redefining the Indian truck industry. Mahindra's new Greenfield facility is the single largest investment by any

company in the automotive sector in India. This world-class facility boasts of a Total Plant Area of 700 acres and was

developed with an investment of USD 830 mn. It's also one of the most eco friendly auto plants in the world and has a

manufacturing capacity of 300,000 vehicles per annum.

Mahindra Engineering is a full service provider of design and engineering services to the automotive, aerospace

and general engineering industries. Mahindra acquired majority stakes in Plexion technology, a group company

of J.P.Morgan, the Stokes Group Limited from U.K., Jeco Holding AG Schöneweiss & Co. GmbH., a leading

company in the forgings sector in Germany. Presently, Mahindra Forging is the world's 5th largest Forging

company and a major supplier to other automotive companies. With its majority stake in Aerostaff Australia and

Gippsland Aeronautics the company has ventured into manufacturing of aircrafts, and also supplying

components and assemblies to aerospace OEM's.

Mahindra Satyam (NYSE: SAY) is a leading global business consulting and IT services company. Powered by

nearly 39,000 employees its presence spans 39 countries and across six continents.

Tech Mahindra is a leading global systems integrator and business transformation consulting organization,

focused primarily on the telecommunications industry.

Bristlecone, a Mahindra company, focuses on the entire supply chain solutions.

INFORMATION TECHNOLOGY SECTORLEADING IT SERVICES COMPANY

AUTO COMPONENT SECTORFULLY INTEGRATED 'ART TO PART' SUPPLIER

Located across India, Mahindra World Cities are well planned and integrated townships that provide a perfect

blend of business and lifestyle. Within the Infrastructure Development sector, Mahindra has a host of companies

that are involved in various areas of development - Residential complexes & Business centers, Project

Consultancy & Design, Engineering Consultancy & Hospitality.

With Club Mahindra, the company made its foray in the holiday sector. With a 40,000 strong member base, it’s

unquestionably the leader in the lifetime holiday market.

One of India's leading non-banking finance companies, Mahindra's primary focus is on the rural and semi urban

sector. The company with a country wide network of 500 branches has diversified into auto finance, insurance,

mutual funds and house loans. Since its inception, M&M Financial Services Ltd. has disbursed around USD 5 bn

to more than 650,000 customers.

REAL ESTATE & HOSPITALITY SECTORSIGNIFICANT IN DRIVING THE NATIONS INFRASTRUCTURAL GROWTH

FINANCIAL SERVICES SECTORINDIA’S LARGEST NON BANKING RURAL FINANCE COMPANY

TRACTOR COMPANY IN THE WORLD

*BY VOLUMESNo.1*MAHINDRA & MAHINDRA LTD. IS THE NO. 1 TRACTOR COMPANY IN THE WORLD BY VOLUMES

FARM EQUIPMENT SECTOR

Mahindra & Mahindra Ltd is now the world's largest tractor company by volumes with a global sale in excess of

160,000 tractors annually. With a presence in more than 40 countries and a network of over 1000 dealers,

Mahindra has sold well over 1.6 mn tractors world-wide.

India is the world's largest tractor market and Mahindra has been its leader for almost 3 decades now. With a

market share in excess of 40%, Mahindra has been clearly dominating the Indian tractor space.

In 1963, International Tractor Company was established as a joint venture with International harvester between

Mahindra & Mahindra and International Harvester Company. Mahindra acquired this business in 1977 and

Mahindra Tractors came into being.

In 1994, Mahindra USA Inc, a wholly owned subsidiary of Mahindra, was established for the distribution of

agricultural tractors in the USA. The company reached the milestone figure in 2003 - a million tractors sold

world-wide.

In 2005 - by now in an expansion mode - the company acquired the tractor manufacturing assets of Jiangling

Tractors Company, and formed the Mahindra (China) Tractor Company. In 2008, it acquired Punjab Tractors

Limited, another major tractor company in India.

In a further consolidation move in the Chinese market, in 2008 Mahindra formed it second JV in China with

Jiangsu Yueda Yancheng Tractor Manufacturing Co. named as Mahindra Yueda Yancheng Tractor Manufacturing

Company (MYYTCL). The Jinma tractor brand is the fourth largest tractor brand in China today.

GLOBAL LEADERSHIP THE STORY SO FAR

Quality is paramount at Mahindra and it is the only tractor manufacturing company in the world to win the Japan

Quality Medal (JQM), a laurel truly hard to earn. It is universally acclaimed as the highest award presented to a

company following Total Quality Management (TQM) practices in their entire business operations. JQM

recognizes a high level of customer focus, improvements in overall quality and excellence in business

processes.

Also, Mahindra was the first tractor company worldwide to win the Deming Application Prize in 2003 for

excellence in quality, making it the only tractor manufacturer to receive both distinctions.

Mahindra has four world-class manufacturing facilities in India. Its Mumbai plant is the world's single largest

tractor manufacturing facility, under one roof, with a capacity to manufacture 250 tractors per day.

Mahindra employs a fully automated engine assembly plant. Ensuring a dust-proof environment that is Moisture

and Temperature controlled, this facility is equipped with an Online Cold Testing Facility.

The CED Paint Shop is unique in the entire tractor industry, and the painting technology is on par with what's used

in the Car Industry.

CUTTING EDGE INFRASTRUCTURE FOCUS ON QUALITY

Japan Quality Medal Deming PrizeWinner 2003

Manufacturing / Assembly Plants

Existing Overseas Markets

Mahindra Research Valley is an integrated facility for the whole Mahindra Group having a from R&D team with

more than 600 engineers. The R&D Centre is equipped with the very latest technologies and test facilities like the

NVH Lab, Styling Studio, Engine development centre, Fatigue Lab etc. It also employs sophisticated simulation

systems to examine and test the performance of components and systems. Moreover, for development of critical

aggregates, it works along with world class technology houses.

Mahindra Tractors won an AE50 Outstanding Innovation Award 2007 from ASABE (American Society for

Engineering in Agricultural, Food and Biological Systems), for developing the Mahindra Shaan, deemed one of

the year’s most innovative designs in engineering products or systems for the food and agricultural Industries.

STRONG R&D CAPABILITIES

Mahindra enjoys success across several countries in Europe, Latin America, Asia, Africa and Asia-Pacific. To

meet the ever growing demand Mahindra has several manufacturing and assembly facilities worldwide.

Mahindra has four manufacturing plants in India, and two in China. To suit the local requirements, Mahindra

tractors are assembled in three plants in USA, one in Australia and five in the African continent.

In Europe, Mahindra has strong presence in Turkey and Serbia, expanding rapidly in other countries. In South

America, Mahindra products are sold in Chile, Argentina, Brazil, Venezuela, Central America and the Caribbean.

In Africa, it's one of the largest tractor brands, with a presence in more than 21 countries.

As in India, Mahindra has been dominating the tractor markets in various Asian countries like Nepal, Sri-lanka and

Bangladesh.

IN FARMS ACROSS THE WORLD

Established in 1994, Mahindra USA headquartered in Texas, is a wholly owned subsidiary of Mahindra &

Mahindra Ltd. With three assembly plants having a capacity to roll out more than 10,000 tractors annually, and a

nationwide network exceeding 250 dealers, Mahindra is among the top four tractor companies in the segment it is

operating.

A recent survey revealed that over 96% of Mahindra customers are satisfied with their purchase and 94%of the

customers will recommend a Mahindra Tractor.

Also, to the credit of the various customer centric processes; an independent survey conducted by The North

American Equipment Dealers Association (NAEDA) ranked Mahindra USA highest in overall satisfaction among

all tractor manufacturers.

MAHINDRA USA

Satisfaction of Mahindra Tractor Owners with the Product

Very Satisfied

35%

Satisfied

62%

In China, Mahindra operates through two of its Joint Venture companies:

? Mahindra China Tractor Company Ltd. and (MCTCL)

? Mahindra Yantuo Yancheng Tractor Company Ltd. (MYYTCL)

MCTCL has its state of art manufacturing facility located in Nanchang, Jiangxi to produce tractors in the range of

18–50HP for domestic as well as export markets.

MYYTCL's manufacturing facility located in Yancheng, Jiangsu, has an annual production capacity of more than

70000 tractors ranging from 16 – 125 HP. Sold under the “JINMA” brand name, it is among the top tractor brands in

China and is also exported to many countries worldwide.

MAHINDRA CHINA

Mahindra tractors are the first Indian tractors to get rolled out from 5 assembly plants in Ghana, Nigeria, Gambia,

Tchad and Mali. A strong partnership with local governments to successfully implement agricultural policies and

programs like: agricultural mechanization, youth employment through technology transfer and assembly plants

along with our unique after sales initiatives has resulted in making it one of the largest tractor companies in the

African Continent.

In Australia, Mahindra began its operations in 2005, by establishing an assembly plant in Brisbane. With a total

distribution network of more than 50 dealers, it’s considered among the top 4 tractor companies within the

segment it operates in. It also exports tractors to New Zealand, Fiji and other neighboring countries.

MAHINDRA IN AFRICA

MAHINDRA AUSTRALIA

Mahindra Tractors gives you superior performance even in the most demanding conditions. The rugged chassis

and heavy duty components makes Mahindra one of the heaviest tractors in its category and the excellent weight

distribution gives you more traction, stability & control than most of the other tractors of similar size and

horsepower.

By design, Mahindra tractors insist on using thick and strong axles that provide maximum stability. To ensure

stability and safety, Mahindra employs 3-Point linkages that are heavy and sturdy. To ensure a longer life and

durability in all weather conditions, the sheet metal used for building a Mahindra tractor, is reinforced and of

thicker gauge. Every component is big, thick and more solid, to keep your Mahindra tractor working hard for you,

day after day and for years to come. The same qualities of tough, rugged and hard working tractors are shared by

Mahindra’s Swaraj branded tractors.

BUILT FOR MORE THAN YOU COULD ASK FOR

e r o lp oEngines and DG Sets

p o w e r e d e f f i c i e n t l y

HORIZON 3 SERIES35 – 85 HP 2WD/4WD

HORIZON 2 SERIES45 – 80 HP 4WD

HORIZON 1 SERIES25 – 60 HP 2WD

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