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Maher Chebbo, GM Energy & Natural Resources (EMEA+MEE)
October 22, 2015
Digital Paper and Packaging Business
Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
3P&P new
Intelligent
Services
1Paper &
Packing (P&P)
Value Chain
2Digital
P&P
Innovations
4What will
Change?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public
3© 2015 SAP SE or an SAP affiliate company. All rights reserved.
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Forest, Pulp, Paper & Packaging Industries, Value Chain and Trends
Paper Packaging
Plastic Packaging
Aluminum Packaging
Glass Packaging
Packaging
Brown Paper
Fine Paper
Hygiene
Pulp
Pulp & Paper
Solid Wood
Plywood
Particle Board
Forest Products
NarrowMargins
Intensified innovation
Demanding Customers
Global(ized)Operations
Sustainability & Regulations
InformationTechnology
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public
The entire Forest, Paper, and Packaging value chain runs SAP
Forestry & Pulp Wood Products Paper CustomersPackaging /
Corrugated
NINE
DRAGONS
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Leading customers run SAP to support their critical business
scenarios
Industry Business Scenarios Selected Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product & Service Leadership
Strategic IT
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public
3P&P new
Intelligent
Services
1Paper & Packing
(P&P)
Value Chain
2Digital
P&P
Innovations
4What will
Change?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public
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5 Technology Trends that are changing the world
3B Internet Users Worldwide
30T Smart objects by 2020
90% of Samsung products would be able to connect to the Web by 2017
30% growth of Cloud Computing infrastructure and platforms up to 2018
87% of CFOs agree that growth requires faster data analysis
12% only are able to respond to information requests in real-time
45% of enterprises are building direct-to-consumer fulfillment capabilities
52% of manufacturing expect to be highly vertically integrated by 2020
50% Networked enterprises more likely to increase their P&L & m-share
50%-75% faster transaction cycles achieved with business Networks
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public
DIGITAL according to SAP: Digital Core + Supplier Collaboration,
Customer Experience, Workforce Management, Assets and IOT
74% of pulp and paper CEOs think that digital technologies create value to external collaboration
81% of Paper & Packaging CEOs believe that Digital advances will transform their business over the next five years
74% of Pulp & Paper CEOs think that it is important to have a Vision how Digital can help achieve competitive advantage
5-7% out of 400 million tons paper production can be called specialties
Digital Core
SAP HANA Platform SAP HANA Platform
Customer Experience
Omnichannel
Workforce
Engagement
Assets and
Internet of Things
Supplier Collaboration
and Business Networks
The Digital Core
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public
SAP Digital Portfolio built with huge investments in R&D and 30
billion acquisitions over the last 8 years
$30 billion spent in strategic acquisitions by SAP to build our Digital Portfolio
80M+ Cloud users makes SAP the largest Cloud company
74% of the world’s transactions running through SAP
6400+ customers leveraging SAP HANA
1600+ customers leveraging our Internet of Things technologies to drive new business models
Customer Experience
Omnichannel
Workforce
Engagement
Internet of Things
& Big Data
Supplier Collaboration
and Business Networks
C4C
SAP FIORI
HANA
Cloud Platform
Digital Core
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Digital enables Business Networks: e.g. Ariba for Direct & Indirect
Material Procurement, FieldGlass for Labor & Services Procurement
Travel & Entertainment Direct & Indirect Material Labor & Services
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Digital enables new Customer Centric Services with a full Cloud
Customer Experience and eCommerce Management
86% of customers are willing to pay more for a better customer experience
60% of consumers intended to make a purchase, but decided not to due to a poor service experience
Sharing
Customer
TVVideo
Sharing
Social
Media
eCommerceRetail Trade
Mobile
Quote
to Cash
Execution
Call
Center
Self
Services
Phone
SMS
Three key trends are reshaping the customer experience:
Outcome Economy The outcome economy requires a deep change in the business model, new
organizational capabilities? new business process capabilities and improved
product design and product TCO across the lifecycle.
Customer JourneyCustomers choose their own journey in multiple channels at their
convenience – the pattern that emerges is not linear, as in the past.
Big Data and Marketing in Near Real TimeBig data allows companies to sense and respond to customers’ needs in real
time and predict the next best step for engaging with them.
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Think of Facebook applied to asset collaboration
Friends
Name
Address
Name
Address
Applications
Content
Network
+
+
Asset owners
Global
inventoryWarranties
Predictive
service
Failure
analysis
Machine Machine
Manufacturers
Family
Person profiles Machine profiles
Games Apps
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Digital enables Asset Intelligence Network (SAP AIN) through Cloud
Network collaboration between various Asset Stakeholders
Manufacturer apps Asset lifecycleTicketing/
notifications
Joint work
schedulingBenchmarking Parts verification Knowledge base
Predictive remote
maintenance
Ma
nu
fac
ture
r s
ide
Nameplate info
Service bulletins & revs
Maint./inspection strategy
Structure/parts
Recalls
Op & maint. instructions
Failure modes
Safety controls
Process controls
Designs & drawings
Measuring point
Product training
Licensing
Design improvements
Installation parameters
defin
eco
ntr
ol
ope
rate
imp
rove
CollaborationNetwork learning on assets
SecureAnonymized information for
industry-wide comparisons
ContentConsume any information from any
party using a standardized taxonomy
OpenAny manufacturers and customers
1
2
3
4
Publish Subscribe
Measurement/telemetry
Usage information
Installation information
Failure/incident data
Service bulletin processing
Risks and controls
Design recommendations
Recall processing
M2M / IOT initiative
Maintenance history
defin
eco
ntro
lo
pe
rate
imp
rove
Reviews
Op
era
tor s
ide
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15Public
SAP for Mill Products (2015 Portfolio)Differentiate in Commodity Markets
Solution Explorer
Sustainable Customer Relationships
Strategic Marketing
Order to Cash Including
Configurable Products
Cross-Channel Commerce
Differentiating Service
Profit-Driven Supply Chain
Profit-Driven Business Planning
Supply, Production, and
Order Response Management
Real-Time Network and
Manufacturing Insights
Efficient Logistics and Order Fulfillment
Commodity Management
Plant and Asset Operations Excellence
Production Execution and Visibility
Asset Operations and Maintenance
Asset Network
Environment, Health, and Safety
Quality Management and Compliance
FinanceFinancial Planning
and Analysis
Accounting and Financial
Close
Treasury and Financial
Risk Management
Collaborative Finance
Operations
Enterprise Risk and
Compliance Management
Human
Resources
Core Human
Resources and PayrollTalent Management
Time and Attendance
Management
Workforce Planning
and Analytics
ProcurementStrategic Sourcing and
Supplier ManagementDirect Procurement Self-Service Procurement Services Procurement Travel Management
IT and Platform Enterprise TechnologyAnalytics
Technology
Mobile
Technology
In-Memory
Technology
Human
Resources
BEST PRACTICE NEXT PRACTICE BEST IN CLASS
Recent Digital Innovations enhancing SAP Mill Portfolio
Info
rma
tio
n
Te
ch
no
log
y
Highlighed in GOLD:
Recent Innovations
Predictive & Geospatial Analytics
Operational Analytics
Finance Sustainability & Corporate StrategyHuman Resources Procurement
Sa
les,
Ma
rke
tin
g
& S
erv
ice
Su
pp
ly C
ha
in
Ma
na
ge
me
nt
Ma
nu
factu
rin
g
& A
sse
t M
gm
t
Profitability & Cost Analysis
Commodity Price Risk Management
Enterprise Risk & Compliance Management
Zero Latency Embedded Business Planning in ERP
*
Cash & Liquidity
Management
Collaborative Invoice Management
Batch Management
Variant Configuration
Production Planning
Time & Attendance
Payroll
Inventory Management
Sales & Distribution
Finance & Controlling
ERP
Fo
un
dat
ion
Contingent Workforce Management
Mobile HR Workflowsfor Approvals,
Time & Attendance
Recruiting
Learning
Shared Service for HR
Workforce Planning & Analytics
Employee & Manager Self Service
Talent Management
Commodity Procurement
Supplier Business Network & Supplier Collaboration
Spend Analysis
Contract Mgmt
Sourcing
Electronic Invoice Mgmt
OperationalProcurement
Conflict Minerals Compliance
Fraud Analysis
Sustainability Reporting & Performance Management
Operational Risk & Incident Management
Portfolio &Project Mgmt
Energy Analysis
Environment, Health & Safety
Mgmt
Commodity Sales
Customer Segmentation
Mobile Sales
Rebates and Chargebacks
Multi Channel Service
Complaint Mgmt
Net Margin Analysis
Opportunity Mgmt
Activity Mgmt
B2B & B2C Commerce
Order Promising
Cross-Enterprise Product Genealogy &
Traceability
Profit-driven Sales & Operations Planning
Freight Tendering & Booking
Inventory Optimization
Collaborative Demand Planning
Supply Network Planning
Transportation Optimization
(Finite) attribute based multilevel planning
Warehouse Mmgt
Shop Floor Integration
International Trade Management
Order Status & Item Traceability
Operational Equipment Effectiveness
Mobile Work Order Mgmt
Asset Information Mgmt
Mobile Inventory Mgmt
Asset & Workforce Scheduling
3D Visualization
Predictive Asset & Maintenance Analysis
IT Security & Compliance Interactive Forms
Mobility Mgmt
Master Data Governance
Enterprise Content Mgmt
Cloud Transformation
High Availability Systems
Self-Service Analytics
UI Simplification
Social Engagement
Brand Experience
Trade Promotion Management
Shopfloor IOT and Big Data
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17Public
3P&P new
Intelligent
Services
1Paper & Packing
(P&P)
Value Chain
2Digital
P&P
Innovations
4What will
Change?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 18Public
Customer Centric Digital Transformation enabled by S/4HANA :
Convergent [Business Processes + Information + Technology]In
-Mem
ory
Te
ch
no
log
y
Big
Data
, IO
T
Mobility
User Experience
Clo
ud
/ O
n P
rem
ise
Pulp Production
Fiber Suppliers
Management
Retailer
Management
Logistics Service
Providers Management
Customers
Management
Paper Mill Production
Visual Enterprise
Paper Conversion
Customers
eCommerce
Complex Event
Processing
Information Intelligence
(e.g. Predicting Customer’s Demand & adapting Production& Supply)
S/4HANA Digital Platform (S/4HANA Finance, S/4HANA Logistics, …)
Workforce & Talent
Management
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19Public
Integrating Processes, Information and Technology to enable new
forecasting and predictions services
Business process
platform
Information
platform
Powered by Big Data in-Memory Technology Platform (e.g. SAP HANA)
Forecasting
Predictions
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 20Public
Digital enable new Services such as Proactive Assets Maintenance,
Predictable Product Quality and Lower Energy Consumption
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 21Public
Example of IOT and Digital providing a new Maintenance service
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 22Public
IOT and Digital providing Visual real time guidance to repair (fwd)
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 23Public
Any Enterprise can Benchmark the Energy Efficiency of Stores,
Divisions or Plants anytime: Scoring Best, Average and Worst
Energy consumption profile per Division,
Plant or Store
Benchmarks of Enterprise Divisions, Plants & Stores
(e.g. Energy intensive use scoring)
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 24Public
Lower business
warehouse maintenance
costs
SAP HANA boosts IT for Mill Products companies
Data consolidationReduced data
footprint
Elimination of data
aggregates
Simplified system
landscape
Complexity is eliminated
by compressing the
technology stack
combining the
transactional and
analytical layers – for data
analysis in real time on a
single source of truth.
The need for predefined
aggregates is eliminated;
data is aggregated on the
fly from the lowest level of
detail, which saves IT a
lot of time spent on
maintenance and gives
business users greater
flexibility.
Putting BW on HANA gave
ability to run ad hoc
reports on 7 million sets of
data in real time. More in-
depth reporting capacity
on sales, raw materials,
receipts, and more
Data footprint is
significantly reduced
through high data
compression rate and
elimination of redundant
and hence obsolete data
tables – for better
scalability and high
availability of systems and
networks.
4-10X Times faster DSO activation
SAP Reference DB
60%Reduction in database size
SAP Reference DB
10XFaster reportingSAP Reference DB
33%
And many more
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Public
3P&P new
Intelligent
Services
1Paper & Packing
(P&P)
Value Chain
2Digital
P&P
Innovations
4What will
Change?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Public
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 26Public
What will change ?
Optimal
Adaptive
Predictable
Connected
« Digital »
1
2
3
4
7
Intelligent5
Value chain
Production processes
Customer demand
Service providers
Paper & packaging
(Big) data
Policy Transparent6
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank youContact information:
Maher CHEBBO, PhD Energy
General Manager Energy & Natural Resources (EMEA+MEE)
Tour SAP
35, rue d'Alsace
92300 Levallois Perret
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