magic triangle: product, market, users
TRANSCRIPT
George E.P. Box
Essentially, all models are wrong,
but some are useful
Magic Triangle:
Users
Market
Product
OpenOffice.org on iPad
• Market is a place, where Users exchange funds for a privilege to use Products
• Products compete for Users on the Market
• Users are people looking for valuable Products on the Market
What will be the value for the Users? How/where can we sell it?
(Is there a Market for this?)
Idea
Marketing/Sales Strategy
Product Development Strategy
How will the Product look like?
Market =
Users (Demand) +
Products (Competition) +
Possibility of a deal
There is no fish here!
Existing Market
New Market Tough competition
No competition
– Working on established Market? – Differentiate!
– Working on a new Market? – Build the market! … or start from existing one
Market ≠ Demand Possibility of a deal
Products General purpose Specialized
Products
Low margins, high volumes
• Lager potential market size
• Easier to enter the market
• Higher pressure on price
• Difficult to differentiate
High margins, low volumes
• Can command high prices
• Easy to differentiate • Smaller size of TAM • Entering the market
requires more domain knowledge
General purpose Specialized
rollApp vs. CloudOn Office solution for iPad
Every interaction is an opportunity for sale
Be personable
Thank you so much! you really made my day! I will continue to use rolApp. It is nice to know that there are people who take it upon themselves to help other people!
Market • Know your market and act appropriately
Product • Sales strategy coordinated with positioning
Users • Be personable
