maggi noddles ppt-1
TRANSCRIPT
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Which brand comes to your mind when I say “Noodles” ?
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ORIGINMaggi Word, Carlo Donati
In 1863, Julius Maggi developed a formula to bring added taste to meals.
Nestle (Swiss company/1866/Henri Nestle)
Maggi merged with Nestlé in 1947.
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4P’s
PRODUCT PRICE PLACE PROMOTION
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PRODUCT
Ready to cook meals
Variants for different segment
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PRODUCTSProducts
Traditional Dal atta Veg atta Rice noodles Maggi Masala Cuppa Mania
Other variants Curry masala Tomato Chicken Masala Chicken
Rice Noodle Segments Shahi Pulao Lemon Masala Chilly Chow
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PRODUCTS
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Differentiated packaging
Lower price point strategy
Price
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PLACE
Target rural market
Target hawkers/roadside eating joints
Super/Hyper Markets
Kiryana stores
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PROMOTION
Media advertisements
Awareness campaigns
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Market Penetration Strategies
Promotional Campaigns in Schools Dry Sampling - Distributing Maggi
Packets Wet Sampling - Distributing Cooked
Maggi Product Innovation - Atta Maggi,Rice
Mania Maggi,Tomato Maggi,Chicken Maggi
Availability in different packages - 50gm,100gm,200gm,400gm
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PROMOTION
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Competition & Problem
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STPD Analysis
Segmentation
Targeting Positioning Differentiation
Age Kids Fast to cookGood to eat
Taste
Eating Habits
Youth 2 minute noodle
Flavors
Lifestyle of urban families
Office goers Taste bhiHealth bhi
Packaging
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Happy Valentines Day to All!!
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Thank You!!